Sunday, April 25, 2010

MediaPost Classifieds for Sunday, April 25, 2010

MediaPost Classifieds for Sunday, April 25, 2010.
Find a better job or put your help wanted ads in front of the best-qualified audience in media, marketing and advertising. Submit your classified ads online.

Situations Wanted

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YOUNG COPYWRITER WRITES EYE-GRABBING SALES LETTERS
San Diego, CA
If you are looking to connect with your prospects, build credibility for your brand, and actually make your customers reach into their pockets, take out their wallets, and happily type their credit card numbers into your website, then this is the most important paragraph you will read all day. I don't do cutesy slogans, and chances are you will try to talk me out of my first recommendation for your contact list. Hopefully you won't succeed. My copy pulls in money, and you will be amazed at the results. Contact me, Daniel Axelrod, at dnaxelrod@gmail.com or 858-232-5668.

SALES MANAGER
Hollywood, FL
I am a results-oriented professional with 20+ years of sales management experience in leading teams to achieve revenue growth through new business development. My success has been attributed to team building, establishing strong client relationships and motivating sales forces through challenges using innovative strategies. I am interested in working for a company that can utilize my many years of experience. Please call me at 954-292-9946 or e-mail at elilisa@comcast.net

ONLINE MARKETING ROCKSTAR
Los Angeles (but open to relocation), CA
An experienced and innovative digital marketing MBA specializing in online content management and distribution, I've developed and implemented comprehensive, high-ROI online marketing strategies for high-profile clients such as MTV Networks, The Laugh Factory, GameTrailers.com and Advertise.com. With a deep and varied skill set that includes proficiency in multiple productivity programs and knowledge of 3 languages, I'm looking for digital content marketing opportunities focused on identifying and exploiting areas of growth across digital platforms to reach audiences at all content touch-points, including online video, display, gaming and mobile platforms. --- email: bchernin@gmail.com --- profile:
http://www.linkedin.com/in/borischernin

AWARD WINNING SALES/MKTG, RESEARCH AND PRODUCT DEVELOPMENT EXEC
Telecommute, FL
Skilled executive with a record of consistent success in managing innovative sales/marketing initiatives, multi-faceted research projects, and new product development efforts that have resulted in outstanding returns. Ready to hit the ground running as a senior research or sales/marketing executive, or position where I can drive product, technology, sales, and process improvements. 20+ years, Media, Nielsen, Sales, Marketing, Hispanic Market, and business/product development. Contact Eric Adler at ericadlerresearch@gmail.com I look forward to speaking with you.

SALES DIRECTOR/SENIOR SALESPERSON POSTION WANTED
New York, NY
An accomplished ad sales executive with experience in online, print, spot tv, custom publishing, b2b, consumer, newspaper and trade show sales, is seeking a challenging opportunity with a growing company. My exceptional consultative skills and proven track record make me the ideal candidate for your company. Please call David at 516-428-3662 or email kastfmly@optonline.net

INTERNET, MARKETING AND MEDIA PROFESSIONAL
Telecommute, CA
Highly motivated, self-starter, with account management, sales, marketing, new media and product management experience. Seeking new opportunities. Please contact: staceym@gmail.com

MEDIA BUYING/PLANNING
New York.....All, NY
Strategic media planning and tactical-efficient media buying.....all mediums for national, regional and local efforts. 23 years working with clients direct and agencies. Please contact: thewlfco@aol.com

MARKETER SEEKING SEARCH/DIGITAL MARKETING INTERSHIP
Port Washington, NY
I am an experienced direct response marketing professional currently enrolled in a Certificate in Search Marketing through the DMA and Google's Professional Advertising Program. To gain real world knowledge in conjunction with my academic training, I am seeking a paid internship with companies currently engaged in these and other digital media. I would need a small stipend. In return, you gain a highly literate, responsible and reliable individual that will be more productive than a junior intern. I am flexible about location. While not mandatory, since initial training is anticipated, initially I prefer to work out of your office. I have a fully functional office with a fiber optic broadband connection and can easily work there as needed. Ultimately, my objective is to open up more working opportunities. Please contact Eric at 516-874-7839 or ericbmohr@verizon.net. Please feel free to pass this advertisement to another company who may need an intern.

ACCOMPLISHED MARKETING COMMUNICATIONS AND SALES EXPERT
Southern California, CA
I am a diverse marketing communications and sales expert with an impressive record of success across diverse consumer and business-to-business products. I am uniquely skilled in marketing and mobile strategy. I have 12+ years of agency experience(7 with a major DDB Needham). I have worked in the auto space, CPG, high-tech, and entertainment. I know a variety of industries and how mobile works with each. When I look at mobile, I see a perfect fit for my background. At it's base mobile is an advertising medium of which I have 15+ years experience. I have worked with every major, including the web and many minor ones. My heavy media background provides me with a wealth of analytical experience. Although mobile is young in it's life cycle, it is still just a medium. Mobile stands apart from all other mediums because it encompasses them all. It has the ability to not only brand products, but it can also acquire and retain customers 24/7-right from their pocket. I believe, this personal one-to-one interactive communication with a brands customer is the "Holy Grail" of marketing. I have successfully closed deals, launched projects, lead teams, met deadlines and delivered great results. I am an innovative thinker who will hit the ground running and provide game changing solutions. I would love the opportunity to discuss my background in more detail for any opportunities with an agency, platform, or brand. I can be contacted at ghmiller62@gmail.com

PASSIONATE SALES OPERATIONS ANALYST AND SALESFORCE.COM GURU
New York City, NY
With 3+ years in the Online Advertising industry (MediaTrust/Epic Ads), and over 4 years of experience with company analysis and re-engineering of sales and related operations processes. Salesforce certified and extensive knowledge on how SFDC should work for an online company. If I can be of assistance to your company, I can be reached at jimmyhsu@gmail.com / 917-327-5574. LinkedIn:
http://www.linkedin.com/in/jimmyhsu77

INTEGRATED MARKETING COMMUNICATIONS EXECUTIVE
San Francisco/ Bay Area, CA
Public Relations, Marketing, Advertising and general communication should be working together anyway so why pay four different people for a job that ONE can do? I have over five years experience in IMC from working with luxury clientele, lifestyle companies, arts and entertainment to non-profits, B2B and international business. Let's talk and see what I can do for your company! I'm looking to work with a company where I am valued as an employee and my education and expertise is respected. Contact Hadiyah Daché at hadiyah.dache@gmail.com or 415-658-5652.

ONLINE MEDIA SALES PROFESSIONAL
Boston, MA
I am a performance-driven closer with over 10 years of experience in building and maintaining strong market presence in the Online Advertising Industry. Outstanding record of achievement in key corporate accounts growthin F500 and enterprise. Specialties include New Business Acquisition with Direct Clients & Agencies and knowledge of Salesforce.com. I am experienced with Email Marketing, Social Networking, Display Advertising, Employer Branding and Recruitment Advertising, SEM/SEO, CPM, CPC, and CPA buys. Highly Skilled in coaching and mentoring, and a quick learner who can grasp new learned ideas and concepts. I am looking for a long term opportunity with an organization that is growing. Please contact me at pmt080872@gmail.com.

VIDEO ADVERTISING MARKETING/SALES DIRECTOR
San Francisco/LA/Chicago/NYC, Any State
Every business wants an online video ad. Restaurants, lawyers, dentists, plumbers, etc. But how do you make selling Video easy to deliver and as profitable as print? I know the processes that can make your SMB video ad sales programs slick, smooth and profitable. I can quickly set up and manage a complete sales and production department for video ads. One that will make video sales and production a snap for both the advertiser and the salesperson. I am a brand name, highly experienced video ad producer and marketer. I can also help you build an extended distribution network to give your SMB advertisers added benefit and to give you increased revenue. VideoAdExec@aol.com

TENACIOUS DIRECTORIAL/VP-LEVEL NEW BUSINESS/PIPELINE DEVELOPMENT/SALES PROFESSIONAL
New York, NY
Superior, tactical, tenacious, doggedly-determined, consultative-styled, effective (self-effacing and humble, too...with a required sense of humor... Really!) New Business/Pipeline Developer/Sales professional SEEKS new, pivotal and distinguished, FULL-TIME-focused opportunity/situation WITH commensurate full-time comp/benefits, metro NYC, interactive branding/marketing solutions/services/content enterprise opportunity. (PLEASE: NO 1099's, commission-only or, 'unorthodox comp proposals'. What I 'bring to the table' is distinguishably more valuable than just 'smilin' and dialin'...') Qualification highlights: Rapid market penetration and navigation = rapid ROI. Creative problem-solver/troubleshooter. Relationship/'rolodex'-builder. Compelling opener and closer. Adept at tactfully turning competitor's perceived assets into liabilities and turning a challenged media property's perceived liabilities into....assets.... REAL companies, large, medium and small, with REAL offerings, can please REQUEST my resume: michaelspitz001@hotmail.com. Please DON'T send me YOUR resume. If your company REALLY has something of pivotal, unique value to your target market, can actually provide what you say you can, and most importantly: your CEO/President's word can ACTUALLY be trusted...there is virtually NO door I can't open in order to initiate a process and nurture it to a close... Tough economies require unique individuals with critical assets, core skills and attitude in order to conquer challenges and level competition. Look no further...

CLIENT ADVOCATE I BRAND STEWARD I DIGITAL EVANGELIST
Los Angeles, New York, Chicago, Any State
Driven, creative, strategic, innovative, astute and business savvy new media pioneer with 18+ years professional experience in the areas of client service, interactive marketing, business development, and brand stewardship. I have been working on digital initiatives before agencies were participants in the discusison and have a proven track record of success managing, leading, and inspiring cross functional teams who's work has been featured and awarded in COMMARTS, the FWA, AAF Addys, Advertising Age, Creativity, New York Festival's Innovative Advertising Awards, OMMA, and the One Show. Some of my clients have included The United States Army, AT&T, Lego, GM/Chevrolet, VW, United Healthcare, TGI Friday's, Hyundai, Frito Lay, Tostitos, Kraft, Pearl Izumi, American Greetings, Lay's Potato Chips, PepsiCo, Staples, Purina, Porsche, Quaker, Gatorade, G2, Propel, American Family Insurance, ESPN, and others. I am looking for an opportunity to continue shaping the conversation in an agency environment that fosters creativity with other professionals who are equally passionate about advertising and connecting with consumers in unexpected, authentic, and meaningful ways. Please reply to mediapostings@yahoo.com.

BUSINESS DEVELOPMENT: FINDING YOU CLIENT PROSPECTS
Anywhere USA, Any State
Finding new clients is never as easy as some ads suggest: if it were so, then why are these supposed experts looking for work? Attracting prospects is NOT easy--they don't grow on trees, and don't often advertise they're looking until they've identified who they're interested in or have handed the job over to a consultant. You've got to make a case about your benefits, experience and expertise BEFORE those clients start shopping--and that make take lots of nurturing on an ongoing basis.
I don't have magic formulas, a rolodex of hungry prospects, or make promises that can't be kept. I DO have experience in helping you identify your core benefits, articulating them in prospecting materials, searching out whom you might pursue, and staying after them. My goal: get you a meeting, presentation, confererence call, etc. If I can help you get in front of some clients and/or get a dialog going that's eventually productive, then I've done my job. I prospect, you close.
I'll work on a part-time, sensibly-priced fee basis that is enoughto meet my needs while not taxing your bottom line. Contact me at yourprospector@gmail.com and let's get a dialog started!

DIRECTOR, ONLINE MARKETING
Dallas, Austin, Seattle, Portland, surrounding, TX
Web site and online media management, print and digital asset production manager, collaboration across organizations, technical project director, self starter, high energy, motivated by high growth environments. Client minded innovator, creative entrepreneur minded professional. Positions interested in: Director, Online Marketing, Client Development in any digital selling environment, Email Marketing Creative Director. jennifer@generousmarketing.com
Services Offered

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DIRECTOR, AD OPERATIONS
Washington, DC
National Geographic.com is searching for a Director, Advertising Operations to lead all management, communication, research, evaluation and improvement of ad sales operations systems. Bachelor's degree with min. 5 years exp working in online advertising sales operations. To learn more and to apply, visit www.nationalgeographic.com/jobs. EOE

PART-TIME MEDIA PLANNER
Washington , DC
Handles researching, planning, buying and implementation of media plans. Aids in researching and developing campaigns using social media, blogs, multimedia and other web 2.0 communication channels. Familiar with SEO best practices and SEO keyword development. Evaluates traffic data using Google Analytics. Presents media campaigns to clients. 4 to 6 yrs. exp. media planning. dluberecki@gbltd.com

MULTIMEDIA PRODUCT MANAGER
Washington, DC
This individual will lead the initial & ongoing development of multimedia content on government activity, identify all relevant content produced & collected, establish partnerships with outside content developers & distributors, and develop efficient methods for covering high value events with existing Bloomberg staff or outside resources. Please apply online at www.careers.bloomberg.com.
Employment Opportunities

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ADVERTISING AGENCY/BUYING SERVICES, P.R./GRAPHIC/WEB DESIGN AGENCIES
COMPUTER/INTERNET/TECHNOLOGY DEPARTMENTS JOBS
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INTERACTIVE STRATEGIST
New Orleans , LA
Requires degree, 6 years experience using web analytics tools to monitor e-commerce and website traffic statistics. Expertise to guide clients on how to leverage analytics tools for monitoring website performance. Email your résumé and a list or URLS or portfolio site clearly explaining your involvement on each project to: HR@peteramayer.com E.O.E. Peter Mayer Advertising, www.peteramayer.com, hr@peteramayer.com

DIGITAL CAMPAIGN ANALYST
Memphis, TN
Seeking a Digital Campaign Analyst with 3-5 yrs exp. The candidate will monitor, evaluate and report digital campaign performances from launch to completion. Requires web analytic skills. Send cover letter and resume to hr@archermalmo.com.

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ADVERTISING AGENCY/BUYING SERVICES, P.R./GRAPHIC/WEB DESIGN AGENCIES
GENERAL/CORPORATE/ACCOUNT MANAGEMENT JOBS
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ACCOUNT EXECUTIVE
New York, NY
This position will be responsible for generating advertisers who utilized performance based marketing services, with a focus on Lead Generation. A/E will need to hunt for new clients / agencies that can capitalize on our services while hitting target revenue. Applicants must have 3+ years of successful executive sales and client management experience. Including, proven Internet advertising industry sales experience. Apply online at:
http://tbe.taleo.net/NA12/ats/careers/requisition.jsp?org=MEDIAWHIZ&cws=1&rid=32 or khollis@mediawhiz.com

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ADVERTISING AGENCY/BUYING SERVICES, P.R./GRAPHIC/WEB DESIGN AGENCIES
MEDIA BUYING/PLANNING/SUPERVISOR/EXECUTIVE JOBS
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SENIOR MEDIA PLANNER
Memphis, TN
Full-service agency, named one of the '25 Best Small Companies to Work for in America,' seeks a Sr. Media Planner with 3+ years agri-marketing or other BTB experience. Ideal candidate excels in strategic development, staying in tune with industry trends, plus building strong client, vendor and inter-agency relationships. Excellent presentation and negotiation skills as well as a bachelor's degree in a related discipline required. If you are ready to love your job, email hr@archermalmo.com

BROADCAST MEDIA BUYER
Atlanta, GA
Full-service ad agency seeking entry to mid-level broadcast media buyer. 2+yrs exp. Send resume to amanda.papini@bkv.com.

MEDIA PLANNER/BUYER
Chicago, IL
Full service agency seeking Media Planner/Buyer with 2+ year's local market experience. Digital experience a plus. Please send resume to hr@rpmadv.com. No calls please.

MEDIA BUYER
San Antonio, TX
Full service agency seeking an experienced Media Buyer. This is a great opportunity to work on national brands at the local level, where your negotiation expertise, communication skills and attention to detail will be valued every day. If you have 5+ years broadcast buying experience and strong Microsoft Office and buying system skills, please send your resume, salary requirements and cover letter to kellye.hubble@thepmgrp.com

MEDIA PLANNING: ASSOCIATE MEDIA DIRECTOR
Santa Monica, CA
Min 7 yrs' media plan exp; 4+ yrs' exp supervising others; 3+ yrs' online media exp. Auto exp. pref. Apply www.rpa.com, 'careers'

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ADVERTISING/MARKETING TECHNOLOGY PROVIDER
GENERAL/CORPORATE MANAGEMENT JOBS

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CLIENT SUPPORT SPECIALIST: DIGITAL OR SPOT OR CLIENT ACCOUNTING
Anywhere, Any State
MediaBank www.mbxg.com is hiring Client Support Specialists in NJ or Chicago to answer/resolve customer questions our Media software applications. Buyers & Planners do very well in this role. Send resume to: LBRZEZINSKI@MBXG.COM.

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ADVERTISING/MARKETING TECHNOLOGY PROVIDER
SALES, MARKETING JOBS

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DIRECTOR BUSINESS DEVELOPMENT - SOFTWARE SALES EXEC.
Anywhere, Any State
MediaBank www.mbxg.com-Work for a Software Dev Firm products selling software that services the Adv industry. Resumes to:LBRZEZINSKI@MBXG.COM

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ADVERTISING/MARKETING TECHNOLOGY PROVIDER
TECHNOLOGY DEPARTMENT JOBS
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SUPPORT REPRESENTATIVE / TRAINER
Anywhere, Any State
MediaBank www.mbxg.com-Support our clients by using your prior exp as a buyer/planner. Jr-Sr Exp.Will train you on our products. Resumes: LBRZEZINSKI@MBXG.COM

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MARKETER/E-MARKETER: BRANDS/PRODUCTS/SERVICES
GENERAL OR MARKETING MANAGEMENT JOBS

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SEARCH MARKETING DIRECTOR
Los Angeles, CA
Match.com is hiring a Search Marketing Director (Los Angeles, CA). Apply here
http://bit.ly/d3z7Z9

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MARKETER/E-MARKETER: BRANDS/PRODUCTS/SERVICES
RESEARCH: MEDIA, MARKET, ADVERTISING, ONLINE JOBS

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RESEARCH MARKETING DIRECTOR
Nashville, TN
Research professional to manage research initiatives related to the Country Music industry. Details at www.cmaworld.com/research

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MARKETER/E-MARKETER: BRANDS/PRODUCTS/SERVICES
SALES, SALES MANAGEMENT JOBS

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SR. SALES ACCOUNT REP
Not Limited, 
Sales Pro capable of executing marketing strategies for our celebrity clients. Focus on national acct. sales both online and offline (concerts events, products). Online ad sales experience and proven track record of new business generation required. Resume to marcia@cmistaff.com

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MEDIA COMPANY (TV, NEWSPAPERS, ONLINE PUBLISHER, AD NETWORK ETC.)
ADVERTISING/PROMOTION JOBS

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COMMERCIAL, WRITER, PHOTOGRAPHER, EDITOR
George Town, NON-US
Commercial, Writer, Photographer, Editor CITN / Cayman 27 Grand Cayman, Cayman Islands Cayman 27 requires a top-notch commercial writer who can shoot and edit. This is a one man band situation. Position calls for a well-rounded professional with 3-5 years experience. Non-liner editing (FCP), knowledge of Macintosh OS Tiger 10.4 as well as Photoshop, Illustrator, Motion and After Effects a plus. Some Mac maintenance experience an even bigger plus. Salary based on experience. Please reply to Station Manager with resume and cover letter by e-mail ralpert@weststartv.com No Calls please!

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MEDIA COMPANY (TV, NEWSPAPERS, ONLINE PUBLISHER, AD NETWORK ETC.)
COMPUTER/INTERNET/TECHNOLOGY DEPARTMENTS JOBS

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EMAIL GRAPHIC DESIGNER
Cambridge, MA
We are seeking an experienced, freelance graphic designer/marketer who can assist us with developing compelling email campaigns that generate listing revenue. Contact mschwartz@teenlife.com.

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MEDIA COMPANY (TV, NEWSPAPERS, ONLINE PUBLISHER, AD NETWORK ETC.)
MEDIA BUYING/PLANNING JOBS

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ONLINE MEDIA ACCOUNT MANAGER
New York, NY
Brand.net is looking for an experienced Online Media Account Manager to join our growing team of online advertising operations professionals in its New York, NY office. As an Account Manager, you will be responsible for sales planning support, proposal generation, and post-sales execution. Post-sales execution includes working with Sales to deliver against client objectives, ensuring that clients receive superior client service, and managing online campaigns from start to finish. Go to www.brand.net for more info or e-mail your resume to jobs@brand.net.

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MEDIA COMPANY (TV, NEWSPAPERS, ONLINE PUBLISHER, AD NETWORK ETC.)
SALES OR MARKETING, INCLUDING SALES/MARKETING MANAGEMENT JOBS
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MANAGER, ONLINE ACQUISITIONS
New York, NY
As part of the growth strategy The Economist is seeking an experienced and enthusiastic executive to join the Circulation Acquisition Marketing team in the role of Manager, Online Acquisitions. The purpose of this job is to provide support to the Senior Manager of Acquisitions by strategizing, planning, executing and evaluating all online marketing initiatives in North & Latin America. To be considered for this position, please submit your letter of interest and CV to jobsny@economist.com. EOE

ONLINE SALES REPRESENTATIVE
Austin, TX
Outside Sales Rep needed to prospect and sell online advertising products for the Austin American-Statesman's websites. Learn more and submit your resume online at www.statesman.com/careers.

ONLINE MARKETING MANAGER
New York, NY
Seeking online marketing exec to manage mktg plans and SEM campaigns. Must have 4+ yrs of PPC experience, strong analytics, and CPM,CPC &CTR. Contact Lisa@LLJackman.com

ACCOUNT EXECUTIVE
New York, NY
StyleCaster is seeking Digital Advertising Sales Account Exec. w/ 1-3 yrs sales exp. Knowledge of women's lifestyle space preferred. Send resume to haley.mufson@stylecaster.com

WEB MARKETING DIRECTOR
Stamford, CT
Well-respected publisher of consumer-oriented e-newsletters, magazines, and books seeks a professional to drive the strategic direction and oversee the day-to-day management of its digital activities. Experience with Web analytics; working knowledge of PPC, SEM, SEO, Display, text, and affiliate marketing; and an understanding of technology and Internet usage trends is required. Management experience along with effective communication and relationship-building skills a must. Some knowledge of HTML, CSS, content management, and server technology a plus. We offer an excellent compensation package. Send resume to: W. Frasier, Boardroom, Inc., 281 Tresser Blvd, Stamford, CT 06901. Fax: 203-967-3086. Email: abreynolds@boardroom.com. No calls please. EOE.

ACCOUNT/SALES EXECUTIVE
Los Angeles or NYC, Any State
AdPlayerz, a MULTI-PLATFORM sales co focused on digital, print, mobile, video, & new media. Need Senior AE's to join fast-growing team. Responsible for preparing proposals, account planning, & developing/executing strategies for new biz accounts. Must have consistent sales record & industry reputation for competence. 5 yrs experience, college degree, & list of contacts for immediate use required. Resumes to sara@adplayerz.com

THE HUFFINGTON POST: ACCOUNT EXEC, AD SALES
New York, NY
HuffPost seeks Account Exec for Ad Sales team. Target 2-3 years exp. (not more). Must have digital display experience. Send resume to salesjobs@huffingtonpost.com

DIGITAL ADVERTISING SALES MANAGER
New York, NY
Ad sales mgr to exceed Wheretraveler.com web & mobile sales goals though national sales, local sales support, and bus dev/sales projects. Proven track record & 5+ years of nat'l interactive ad sales req'd. Submit to: jobs@morris.com

SR. SALES ACCOUNT MANAGER
Coral Gables, FL
Sr. Sales Account Manager Terra Networks, a leading U.S. Hispanic Portal, is looking for a Sr. Sales Manager to prospect, develop, and maintain strategic advertising/sponsorship accounts. The position will have responsibilities in the U.S., but will primarily focus on the development of Pan Regional Sales for Latin America. We're looking for a dynamic individual who is confident, flexible and adaptable, skillfull at moving along the sales closing while utilizing a persuasive approach, and who is engaging and enthusiastic in nature. The perfect candidate would bring 5+ years of digital sales experience, a book of great contacts, the maturity to work independently, and the desire to break new ground in a market rich with possible clients. Bachelor's degree is required and knowledge of Latin American markets a plus. Interested candidates must send their resume to: jobs@us.corp.terra.com or fax to (786) 552-1443.

SENIOR MARKETING MANAGER
New York, NY, NY
The Senior Marketing Manager will be a talented marketing executive with the ability to build impactful marketing programs for UD clients. Candidate will have advanced proposal writing skills to play a key role within a team that develops custom programs for our blue-chip clients. Conceptualize and create custom creative marketing initiatives for potential and current UD clients. Must have marketing experience with the following verticals: spirits/beer, luxury automotive, fashion, consumer electronics and travel clients. seniormarketing@urbandaddy.com - please include resume and examples of past work.

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Media Classifieds for Sunday, April 25, 2010
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Wednesday, January 27, 2010

Facebook Is Fertile

Facebook Is Fertile Ground

By Kevin Burke Wednesday, January 27, 2010
Facebook has become the whipping boy of privacy wonks and business analysts. For the rest of us, it has become the dominant place to keep in touch with friends. But it also offers a valuable opportunity for businesses -- once businesses recognize this opportunity and act on it. Years ago, email changed the way consumers and businesses communicate. Today, Facebook has provided us with a social network that trumps the communication potential of email. The power of this social network has significant marketing potential.

Businesses often don't recognize or perhaps just forget how powerful Facebook can be as a communication platform. It might be that they are so trained to run display advertising that even when they hear about ads performing poorly on social networks, they're unable to identify the new opportunity. This opportunity, however, is NOT advertising -- It is a chance for enhanced communication, which leads to better relationships and improved services. That's what people want.

Facebook is especially attractive to marketers who are trying to connect with moms because moms' limited time and fragmented attention (they're busy!) make it crucial to market to them using methods that fit into their lifestyles and that adapt to their habits. Lisa Finn and I recently completed a study and report on marketing to moms on Facebook. Moms on Facebook are especially appealing to marketers because of the way that moms use this social network -- to interact and share experiences with other moms as well as to talk about the products and services that play important roles in their lives.

Here are a few interesting nuggets from our study that will help you connect with moms on Facebook:

-They log on frequently. More than eight in 10 moms log on daily, and three in 10 log on five or more times a day.

-hey use the site primarily to interact with others in their social networks - which translates into a lot of potential referrals.

-They are receptive to marketing on the site, as long as it follows their rules. Sixty-four percent said they either like ads on Facebook or feel neutral about them.

-Moms are wary of offers that sound too good to be true and want marketers to respect their boundaries by not overloading them with updates. They welcome coupons and other ways to save money, and they are open to sharing their opinions and ideas with the companies they like.

-Three-quarters of moms are fans of at least one company on Facebook, and parenting-specific sites are moms' top picks.

-There are businesses taking advantage of the marketing and communication opportunities on Facebook. Businesses that moms in our research called out include Cool Mom Picks, 24/7 Moms, Janie and Jack, Sesame Place, Crayola, Starbucks, Kodak, Whole Foods and Trader Joes. There can be so many more.

Facebook is fertile ground for marketers to engage mothers and drive sales, but communication must be on moms' terms. While they don't have time for brands that don't get it, they embrace the brands that play by their rules. So seize this opportunity to use Facebook to connect with moms, a market segment that can add tremendous value to a customer base.

Post your response to the public Engage:Moms blog.
See what others are saying on the Engage:Moms blog.

 Kevin Burke works with businesses that appreciate mothers and want to build relationships with them, to deliver marketing experiences that moms value. He is founder of Lucid Marketing, MomsWhoBlog.com and a partner in HeardItFromAMom.com Reach him here.

Do you have strong opinions and inside knowledge about the topic of this newsletter -- and do you want to share your insights, observations and points of view regularly with the readers of MediaPost? To be considered as a MediaPost contributing writer, please send pertinent info about your credentials, plus several column ideas and one example of your writing on the topic, to pfine@mediapost.com. Please see our editorial guidelines here first.

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(c) 2010 MediaPost Communications, 1140 Broadway, 4th Floor, New York, NY 10001 




 

Monday, January 25, 2010

The Bulletin Of The Atomic Scientists Review

The Bulletin Of The Atomic Scientists

by Joe Mandese, Thursday, January 14, 2010
Lately, it seems far too many magazines can hear the clock ticking. A few good ones have even run out of time. But for one, a clock counting down the minutes left to its doomsday has actually been a good thing -- if you can call the thing it has been keeping time on, "good." The publication is called The Bulletin of the Atomic Scientists, and the "doomsday clock" that graces its homepage (formerly its cover -- the print edition was suspended in 2008) has been counting down the minutes left to a nuclear Armageddon ever since the birth of the atomic age and the proliferation of nuclear weapons.

I doubt many of you have actually read it, and I know none of you have ever placed it on a plan (it does not carry advertising), and even though I'd include it among my list of favorite magazines, I haven't read an issue of it in nearly 30 years. That changed today when the editors of the Bulletin decided to turn the latest movement of their doomsday hands into an event, and streamed it live on the Internet today. And you'll be somewhat relieved to learn that they moved doomsday back one minute to six minutes to "midnight."

Phew! Citing a more "hopeful state of world affairs" related to the threat of nuclear war -- and, as I was surprised to learn from checking out the latest edition, climate change -- the Bulletin moved doomsday's hands backwards.

I was surprised about the focus on world climate, because when I used to thumb through the Bulletin in my college days in the early '80s, it was all about nuclear proliferation, diplomacy, military stability and the potential effects a nuclear war would have on the biology of planet earth and the things that live on it. But it makes sense that the Bulletin would broaden its mandate to include modern-day threats to humanity, and sure enough, its current issue is chockful of insights about climate change, biological threats, and even genetics.

Among the main features in the January/February edition is an interview with Harvard geneticist George Church, as well as more conventional fare, including a profile on the current state of Russia's nuclear forces.

So you may wonder why the Bulletin is one of my favorite magazines, and why I've chosen to write about it now. Part of it must be that growing up in the '60s in the shadow of the Cuban missile crisis and the frigidness of the Cold War, I was a little obsessed with nuclear annihilation. Some of the other must-reads in my college days were McGraw-Hill's Aviation Week & Space Technology and Jane's Defence Weekly, which are like military industrial porn, showcasing the latest in weapons of mass destruction.

But a more important reason for reading the Bulletin now is that it does what any great magazine should: provide context on some important issues, and make us understand how they affect the world we live in. In fact, I would argue that it may be the most important magazine performing that function, when you think about what's at stake in its subject matter.

I eventually overcame my obsession with nuclear annihilation, and stopped reading the Bulletin in the post-Glasnost era of nuclear stability, but I never lost sight of the horrors that humans -- especially brilliant scientific thinkers -- could unleash on our world. And it wasn't until I read an even more horrifying piece of magazine journalism -- an article former Sun Microsystems Chief Scientist Bill Joy wrote for Wired magazine some years ago, entitled, "Why The Future Doesn't Need Us," that anything approached the kind of reasoned exposition about humanity's potential to disintermediate itself, than what I read in the Bulletin during the height of the Cold War.

But now that I know the Bulletin has broadened its mandate to include other modern-day issues -- and even some important futuristic ones -- I think I'm going to start reading it again. It's not necessarily the kind of pleasant or diversionary subject matter I get from some of my other favorite publications, but it's definitely matter worthy of our attention.

MAG STATS

Published by: Bulletin of the Atomic Scientists
Frequency: Online only, every other month
Web site:
http://www.thebulletin.org/

Post your response to the public Magazine Rack blog.

See what others are saying on the Magazine Rack blog.
Joe Mandese is Editor of MediaPost.

Magazine Rack for Thursday, January 14, 2010:
http://www.mediapost.com/publications/
?fa=Articles.showArticle&art_aid=120664


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Monday, December 14, 2009

Fashion Jewelry Holiday Sample Sale

Janna Conner - Holiday Sample Sale - Fashion Jewelry

Janna Conner Designs is celebrating the Holidays with a sample sale up to 70% off this Friday - Saturday at their Downtown L.A. Design Studio.

Los Angeles, CA, December 11, 2009 -- Janna Conner Designs is celebrating the Holidays with a sample sale up to 70% off their jewelry this Friday - Saturday at their Downtown L.A. Design Studio.

For two days only, draped chain necklaces, swarovski crystal earrings, semi precious bracelets, enamel studded cuffs and all kinds of jewelry samples will be available for sale.

Founded in 1999, Janna Conner Designs has been committed to the creation of beautiful and wearable pieces of jewelry. Each piece is carefully hand-crafted in Janna Conner's Los Angeles design studio, using only the highest quality semi-precious stones, and natural minerals.

Her jewelry line is carried nationwide at the finest boutiques like Kitson, Fred Segal and Henri Bendels.

www.jannaconner.com
www.facebook.com/jannaconnerdesigns

Friday, December 11, 2009: 9 am to 5 pm
Saturday, December 12, 2009: 11 am to 4 pm
Metered street parking.

Cash/VISA/AMEX/MC Accepted.

Janna Conner Designs
155 W. Washington Blvd.
Suite 208
Los Angeles, Ca 90015
213.741.2137

Friday, November 13, 2009

Get Married Magazine

Get Married

by Tanya Irwin , Friday, November 13, 2009
Condé Nast recently shuttered Elegant Bride and Modern Bride. How can a new bridal magazine possibly survive in these trying times? Get Married is hoping to carve out a niche by focusing on being "the new shopping and trend guide for the savvy bride."

One forward-thinking aspect to the magazine is the Microsoft Tags, which offer the ability to instantly shop for the wedding products featured on its pages. Via the Tags, brides can connect instantly to Web sites, videos, images and information directly on Web-enabled mobile devices. Note to advertisers: The Tags enable the ability to track campaign success via impressions.

Even without the tags, the magazine has partnered with many of the biggest brands in the bridal business. Nearly 80% of the magazine products are available in its online wedding shop (shop.getmarried.com). The cover includes a blurb for a 10% off coupon for the shop.

The magazine includes editorial features on real brides, wedding professionals and experts, plus an array of trend roundups and product profiles. The "What's Hot" section acknowledges that brides have individual tastes and doesn't try to push a cookie-cutter, "one style fits all" wedding theme. Each page showcases a style, including the "Jackie O," "urban cowgirl," "beachy clean," "pink princess" and "preppy grey and yellow." There are a lot of clever and whimsical items for each theme, such as invitations, guest favors, cakes and dresses.

Although the magazine specifically defines itself as being aimed at budget-conscious brides, there's also a fair number of do-it-yourself projects that will appeal to anyone who would welcome some cost-cutting for their big day. The cover photo of the inaugural issue is of a place setting with an ornately decorated guest favor that brides can make themselves. A DIY wedding story shows two tables with items that brides can put together without the help of a party planner or interior designer.

A four-page spread on invitation styles provides lots of eye candy with "fanciful and vibrant"' examples. These are a far cry from the boring and bland invites that were standard fare 14 years ago when I got married. Rebel that I am, I made my own invites. Nowadays I'd be perfectly happy to pick any one of these. Hmmm, I wonder if a 15-year commitment ceremony might be in my future.

In "Real Weddings," couples who have already tied the knot are featured each month.This issue focused on one of the contestants in NBC's "The Biggest Loser" as well as several non-celebrity couples. The stories are sweet, focusing not only on the weddings but how the couples met and how the husband-to-be popped the question.

One standing feature, "Destination Hotspot," spotlights locations that could be considered for a wedding or honeymoon. Of course, this is a great place in the magazine to sell lots of travel-related ads. Hmmm, maybe this magazine will be around a while.

MAG STATS

Published by: Get Married Media

Frequency: Quarterly

Web site: www.getmarried.com

Post your response to the public Magazine Rack blog.

See what others are saying on the Magazine Rack blog.
Irwin can be reached at tanya@mediapost.com.

Magazine Rack for Friday, November 13, 2009:
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117392

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