Cosmopolitan Magazine

Cosmopolitan

by Phyllis Fine , Friday, May 30, 2008

THE FRENULUM, THE RAPHE, the ticki-bicki -- one of these is NOT an area on a man's body that can be stimulated for extra-credit "erotic excitement," according to the June issue of Cosmopolitan. Can you guess which it is?

So, yeah, Cosmo lives up to its reputation for providing explicit, sex-manual-worthy tidbits. Some seem potentially useful. Take the tips to focus on overlooked parts of the obvious male erogenous zones, like those areas named above (OK, not the tiki-biki). But others veer toward the absurd. Though, hmm... If I was at work, and I took the suggestion to insert a small, portable vibrator activated by ringtones, I'd get MUCH less irritated when a co-worker's unanswered cell played endless repetitions of the "Twilight Zone" theme.

Still, it's only in the sexual arena that Cosmo goes off the beaten track with unfamiliar vocabulary. In its other field of expertise, relationships, advice is dumbed-down and unsophisticated. Take "The Secret Girlfriend Weapon," which aims to put to practical use a study that "focusing on each other's good qualities" is key to a long-lasting love connection. Here 's the Cosmo-speak version: "Whatever your dude does that makes you crazy, find the silver lining. He's sloppy?.. So he'll probably let you make decisions like how to decorate the apartment. Niice."

The constant "dude" and "chick" references throughout the mag make me feel as if I'm trapped simultaneously in '90s and '60s time-warps. They drag the prose down to the level of the many pieces of reader-generated content, like "Bitch It Out" and "Guy Confessions" -- anecdotes about being caught in the (sexual) act, being hit in the balls during sports, etc. "I have a friend who comes over to eat my food and then leaves behind dirty dishes...." begins another fascinating entry. It's all very high school blogish.

The professionally written pieces do provide some flashes of insight and wit, like a great cavewoman-type dance invite I wish I'd had the chutzpah to try back in my single days: "You, Me. Dance floor. Now." "How To Snoop On Your Man" offers the obvious (examine every single thing he owns), except for the innovative tip to sniff a man's gym clothes: "They should be smelly. If not, where was he?"

If you're looking for genuine journalism, though, there's little beyond "How A Date Rapist Works," a well-written piece that clearly spells out how to avoid being a victim.

I haven't read Cosmo regularly since Helen Gurley Brown was editor (she stepped down more than 10 years ago). Sure, it could be annoyingly cutesy, and men were topic No. 1 then as now. But remember that old ad campaign from the Brown days: "If you want to find me, you'll catch me reading Cosmopolitan"? (Or words to that effect -- I couldn't find examples of the real copy. If anybody has, then I'd love to hear from you.) The women in those ads seemed a helluva lot more well-rounded than today's presumed reader -- didn't they mention interests like sky-diving?

On the day that the "Sex In The City"movie premieres, I'm wondering if (the younger) Carrie Bradshaw's columns would fit inside this incarnation of Cosmo. Or would her thoughtful explorations of relationship issues be considered too, oh, intellectual for the present target reader? If so, then -- dude, how sad is that?

MAG STATS

Published by: Hearst
Frequency: Monthly
Web site

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Phyllis Fine is columns editor for MediaPost.

Magazine Rack for Friday, May 30, 2008:
http://blogs.mediapost.com/magazine_rack/?p=500

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Online Academic Writing Center Available to the Public

Capella University Makes Comprehensive Online Academic Writing Center Available to the Public

The online university's Online Writing Center features multi-media modules aimed at graduate level students studying in a variety of disciplines
College & University Pressroom

MINNEAPOLIS-- May 29, 2008 --A comprehensive online academic writing center developed by Capella University (www.capella.edu) primarily for graduate level students is now available to the public at www.capellawritingcenter.org. Capella, which is an accredited,* online university that focuses on master's and PhD degrees, created the Online Writing Center to provide its 23,000-plus students with instruction, resources, and strategies to help them navigate the writing process and develop clear and effective academic writing.

"We decided to make this writing resource available to the general public because, first, it's the nature of writing centers to share resources, and second, we have some unique resources to share that are a result of the collaboration among faculty, staff, and our incredible web and instructional designers," said Leslie Olsen, coordinator of Capella's Writing Center. "There is so much information on this site that people seeking help with their writing won't find on other writing resource Web sites. What we have developed truly makes the writing process much more manageable, efficient, and enjoyable."

Some of that unique information includes a writing handbook organized around the writing process and embedded with multi-media modules, animated handouts, and easily downloadable documents on topics such as the philosophy behind APA writing guidelines, writing a literature review, and pre-writing techniques that can be used to help facilitate the writing process.

"The multi-media modules and animated handouts are very unique among writing resource Web sites, and are a very effective way to help these concepts come to life and really sink in," said Olsen, adding that all of the modules are ADA compliant.

Some other topics covered on Capella's Online Writing Center include:

    * Annotated Bibliography Guide
    * Grammar
    * Business and Technical Writing
    * APA Style and Formatting
    * Undergraduate Writing Resources
    * How to Get Your Work Published
    * Academic Integrity

The site also offers a wide variety of one-page handouts in PDF format for downloading on topics such as developing a thesis statement, writing in the third person, and plagiarism. The Writing Center even features a "Writer's Relief" section for those who need a break from thinking about writing.

Although Capella's Online Writing Center has been developed primarily for graduate-level students, it does feature a section for undergraduate students. It includes an interactive module on the four stages of writing, which takes the student all the way through the writing process, from prewriting, through drafting and peer review, and on to revising, editing and proofreading.

About Capella University

Founded in 1993, Capella University (www.capella.edu) is an accredited*, fully online university that offers graduate degree programs in business, information technology, education, human services, psychology, public health, and public safety, and bachelor's degree programs in business, information technology, and public safety. Within those areas, Capella currently offers 104 graduate and undergraduate specializations and 15 certificate programs. The online university currently serves more than 23,400 students from all 50 states and 45 other countries. It is committed to providing high-caliber academic excellence and pursuing balanced business growth. Capella University is a wholly owned subsidiary of Capella Education Company, headquartered in Minneapolis. For more information, please visit http://www.capella.edu or call 1-888-CAPELLA (227-3552).

* Capella University is accredited by The Higher Learning Commission and is a member of the North Central Association of Colleges and Schools (NCA), www.ncahlc.org.

Capella University, 225 South Sixth Street, Ninth Floor, Minneapolis, MN 55402, 1-888-CAPELLA (227-3552), www.capella.edu.

Learn more about earning an online degree at Capella University:

online education (http://www.capella.edu/online_education.aspx)

distance learning (http://www.capella.edu/distance_learning.aspx)

online university (http://www.capella.edu/online_university.aspx)

Contacts

Capella University
Media Contact:
Irene Silber, 612-977-4132
irene.silber@capella.edu

Madness Sale Features Exclusive Savings On Unlocked Cell Phones

March Madness Sale at Cellhut.com Features Exclusive Savings

Hugely discounted prices on unlocked cell phones available through cellhut.com during the month of March give buyers the chance to save hundreds of dollars.

New York, NY  -  March 13, 2008 -- As winter comes to a close and the gloomines  s that accompanied those cold months gives way to days of sunshine, there is no better way to spend your time outside than with a brand new cell phone. Thanks to the incredible savings through Cellhut.com's March Madness sale, the ability to own a new cell phone is easily within reach. Since 1996, Cellhut.com has been offering premium unlocked phones from the most reliable brands including Nokia, LG, Motorola and Samsung. Their business model emphasizes knowledgeable customer service combined with a promise to sell their products at the lowest prices.

One of the pivotal aspects of the March Madness sale is that all featured phones are sold with free shipping. This means on top of the great instant savings you'll receive as part of this sale, you won't have to bother with shipping costs that can easily add a fair sum of money to the total cost.

If you've ever wanted to own the stylish Samsung Giorgio Armani P520 for only $649.99 then now is your chance, because with the March Madness sale you can enjoy an instant savings of $250. Typical of the Armani clothing line, this phone features elegant style and bold lines that make it stand out in a sea of generic phone designs. Its greatest asset is the completely touch screen, which eases the user into an intuitive call making experience.

Cellhut.com has an exclusive price of $599.99 on the unlocked HTC 8525, which is AT&T's powerful Windows Mobile phone. It features a full QWERTY pull-out keyboard, enabling the user to efficiently take notes. These utilitarian features don't mean that the 8525 lacks in the multimedia department however, because through AT&T Music Mobile users can download music and use the phone as an mp3 player.

The unlocked LG KE850 Prada phone in black is available for $423.23, and like Armani P520, takes its fashion roots a step further by proving that it is more than just a good looking phone. LG has created a masterpiece in design by combining a thin profile and a powerful 2MP camera. Interaction with the phone surpasses the standard design by incorporating an extra wide touch screen LCD allowing for a liberal amount of room to navigate the main screen.

The March Madness price on the unlocked Motorola Rizr Z8 is $459.99, which gives you an exclusive saving of $240. The features on this phone include watching video at 30fps and storing files in the micro SD slot up to 4GB's. The integrated music player allows you to easily navigate through your songs. This Motorola Rizr represents the next-generation in multimedia entertainment and is not to be missed by anyone who considers themselves aficionados of the latest gear.

The President of the Cellhut.com, Bawa Bhasin, says, "I am very pleased to announce this annual sale because it means unprecedented savings for our customers."

Only for a limited time during the month of March customers can enjoy great savings including free shipping and greatly reduced prices on all the latest unlocked cell phone products. The products can be used with any provider including AT&T, T-Mobile and Verizon.

Other unlocked phones featured in this great deal are: Nokia 8600 (Luna), Nokia N73, Nokia N95 8G, Sony Ericsson P990i, Sony Ericsson S500i, Motorola U6, Motorola W375, Motorola Z3 RIZR, LG KG195

About Cellhut.com
Cellhut.com places customer satisfaction as its highest priority and promises to make a positive impression on the clientele they do business with. The business of dealing with unlocked mobile phones relies on a high level of technological knowledge that the well-educated support staff is ready to handle. By shopping with Cellhut.com you get the best selection of unlocked cell phones and accessories under one roof.

Contact: Martin Glick
Telephone: 646-200 5000 ext: 210
Email: Martin @ cellhut.com
Web Site: www.cellhut.com

Press Contact: Martin Glick
Company Name: Cellhut.com
Phone: 646-200-5000 +210
Website: www.cellhut.com

Death Note Anime Series Download Agreement Reached

VIZ MEDIA SECURES LANDMARK AGREEMENT TO MAKE DEATH NOTE ANIME SERIES AVAILABLE FOR DOWNLOAD

Innovative Agreement Will Provide Episodes On A Download To Own/Rent Basis Soon After They Air In Japan

San Francisco, CA, January 10 - VIZ Media, LLC (VIZ Media), one of the entertainment industry's most innovative and comprehensive publishing, animation and licensing companies, has announced that it has licensed from Nippon Television Network Corporation (NTV) the Download to Own (DTO) and Download to Rent (DTR) rights for the United States for the smash hit DEATH NOTE anime series, currently airing in Japan.

The deal is significant because it marks the first time a well known Japanese anime property will be made legally available to domestic audiences for download to own while the title still airs on Japanese television. VIZ Media will seek to make the series available to consumers through a number of online providers in order to reach the widest audience possible.

DEATH NOTE, based on the Shueisha manga series of the same name, is currently one of the hottest anime titles in Japan. Published in North America by VIZ Media, it depicts the adventures of Light Yagami, an ace student with great prospects but who is bored out of his mind. All of that changes when he finds the Death Note, a notebook dropped by a rogue Shinigami death god. Any human whose name is written in the notebook dies, and now Light has vowed to use the power of the Death Note to rid the world of evil. But when criminals begin dropping dead, the authorities send the legendary detective L to investigate, and he is soon hot on the trail of Light, who must now reevaluate his one noble goal.

"We are pleased to team with a leading anime and manga company like VIZ Media to bring the DEATH NOTE anime series to eager fans in the United States digitally," states NTV Spokesperson. "VIZ Media understands how the Internet can be used to distribute content.  With a built-in fan base already generated by the popularity of the DEATH NOTE manga series, we are looking forward to the success of this innovative partnership."

"With Shueisha's support and the agreement with NTV to bring DEATH NOTE to the American market, we will establish a new benchmark for bringing our audience the content they want when they want it," says Daniel Marks, Senior Vice President, Strategy & Business Development, VIZ Media. "The success of the DEATH NOTE manga has created tremendous anticipation for its anime counterpart and we are committed to delivering the best content through a variety of platforms to our tech savvy fan base."

About VIZ Media, LLC

Headquartered in San Francisco, CA, VIZ Media, LLC (VIZ Media), is one of the most comprehensive and innovative companies in the field of manga (graphic novel) publishing, animation and entertainment licensing of Japanese content. Owned by three of Japan's largest creators and licensors of manga and animation, Shueisha Inc., Shogakukan Inc., and Shogakukan Production Co., Ltd. (ShoPro Japan), VIZ Media is a leader in the publishing and distribution of Japanese manga for English speaking audiences in North America and a global licensor of Japanese manga and animation. The company offers an integrated product line including, magazines such as SHONEN JUMP and SHOJO BEAT, graphic novels, videos, DVDs, audio soundtracks and develops and markets animated entertainment from initial production, television placement and distribution, to merchandise licensing and promotions for audiences and consumers of all ages.

Contact VIZ Media at 295 Bay Street, San Francisco, CA 94133; Phone (415) 546-7073; Fax (415) 546-7086; and web site at www.viz.com.

Online Technical Training For European Developers and IT Professionals

AppDev Expands into Europe Offering Online Training and Courseware

New UK office offers technical training to European developers and IT Professionals

MINNEAPOLIS -- May 19, 2008 --AppDev, an award-winning, technical learning company, announced the opening of West Sussex, England offices to best serve developers and IT professionals in Europe. While AppDev has been selling globally for years, adding offices and staff in England reflect AppDev's commitment to excellence in customer service and support and delivering the highest quality Microsoft training across Europe.

"We had been looking for someone who had a strong background and understanding of Microsoft products, experience working with developers and IT professionals in Europe, and whose commitment to customer service was in synch with AppDev's high standards to open the AppDev Europe office", says CEO and President Craig Jensen. "Neil Slater's 18 years in IT sales, his proven track record with components vendor FarPoint Technologies, and his team of European-based professionals are a perfect fit for AppDev Europe."

According to Jensen and Slater, the increasing demand for Microsoft developer training in Europe and the U.S. is growing exponentially. "This opportunity to bring respected industry training products from a company with a long-standing history is timely," reports Neil Slater. "IT professionals all over Europe are looking for quality training that will get them up to speed on new software and help them effectively use their existing software on new projects including online training. That's what AppDev Europe brings to the market."

Existing customers such as Paul Mooney in Dublin, Ireland have used AppDev training for several years. Mooney finds ".the depth and breadth of AppDev courses provide a great level of training which I have found lacking in other training programs. The customer support at AppDev is fantastic." Jensen and Slater agree that the timing couldn't be better to open the AppDev Europe office.

ABOUT APPDEV

AppDev's award-winning, self-paced in-depth, real-world training is available in multiple formats including CD-ROM, DVD-ROM, and KSource Online Learning and customizable ILT courseware. AppDev offers 90+ courses for today's latest technologies including Microsoft® Visual Basic® 2008, Microsoft® Visual C#® 2008, Microsoft® SQL ServerT 2005, Business Intelligence, SharePoint 2007, ASP.NET AJAX and more. AppDev expert instructors include authors and consultants such as Ken Getz, Robert Green, Don Kiely, Andy Baron, Scott Cate, Doug Ware, and Dino Esposito. For training and reference resources, go to www.appdev.com or contact: AppDev U.S., Phone: 800-578-2062 Email: craigj@appdev.com or www.appdev.eu, AppDev Europe, Neil Slater at Ltd Vinalls Business Centre Suite 2a, Neptown, Henfield, West Sussex BN5 9DZ United Kingdom Phone: +44 1273 492 199 Email: neils@appdev.eu

Release Summary:

AppDev a leading online learning and technical training company in the U.S. expands to Europe offering courses on Microsoft products for developers including SQL Server, ASP.NET, Business Intelligence and more.

Keyword Tags:

asp.net, business intelligence, elearning, it training, microsoft software training, online training, sharepoint, sql server, training online, visual basic 2008

Contacts

AppDev
Cindy Leines, 763-559-6058
cindyl@appdev.com

Us Vs. In Touch: The Gossip Rags Battle

Battle Of The Gossip Rags: Us Vs. In Touch

by Phyllis Fine , Friday, May 16, 2008
WHO NEEDS PRINT CELEB gossip anymore? After all, you can get updates on Jessica Simpson's activities all over the Web, seemingly by the hour.

And it's not as if these mags provide any kind of fresh spin or deep analysis that's lacking online. Here's what In Touch considers an exclusive scoop: "My weekend was good," says John Mayer, quoted after his first liaison with Jennifer Aniston.

Seems like gossip rags now exist primarily as a market for the paparazzi -- a theory suggested by the many remarkably similar photos in the May 12 issues of Us and In Touch. Both mags show Natalie Portman walking with her surgical-cone-wearing dog, before- and during-pregnancy head shots of Nicole Kidman, and -- hey, you can't have too many pix of Danny DeVito shopping for new eyeglasses, can you?

So are there any differences at all between the two mags, which I qualified for this gossip-off because of their identical cover stories? (People is often cited as Us' direct competitor, but People is in a different class. That's not just because of its no. 1 status in 2007 ad dollars -- as tracked by PIB, more than triple that of Us -- but because People acknowledges humans beyond the Hollywood axis.)

The J&J show: Both Us and IT feature stories about Jen and John's hot weekend together in Miami, with varying details about how they first hooked up, but the same overall theme: Is the ladies' man compatible with the world's most-famous jiltee?

The difference comes down to whether you like your voyeurism with an up-close, you-are-there vibe, or a focus on celeb perks.

IT provides blurry shots of the couple lying by the pool together -- both in bathing suits -- with details like "At one point, John and Jen's heads touched." Ugh! There's something so heavy-breathingly pathetic about viewing from this vantage point.

I prefer Us' focus on the services you get in a $3,000-a-night suite. As a former travel editor suffering from luxury hotel deprivation, I sigh for details like the couples' massage at Jen's Miami resort.

Us also gets clarity points for including all the lurid details in John's statement about Angelina Jolie; IT's incomplete quote may be PG-rated (no mention of blow jobs), but doesn't make much sense. (If you're wondering, it all has to do with Brad's presumed lack of a fantasy object because he's got the real thing.)

"Real" journalism? Us does a better, more even-handed job of parsing a "scandal" in a piece on the Miley Cyrus photo brouhaha. There's a sophisticated take on whether or not posing semi-nude was a calculated move; a disingenuous putdown of Vanity Fair, where the photos ran; and a sidebar on other "Young Stars Who Grinned and Bared" for an edifying touch of historical context.

IT's all about overblown headlines -- "Divorce Shocker: What Star Found Out"-- with no follow-through. What Star (Jones, natch) actually found out: nothing much, it seems. She's not even quoted in the story, which relies on lots of innuendo on whether or not hubby Al Reynolds is really gay ("I don't want to spoil my image of him," says his mother). In fact, IT has another story ("Lindsay Moves In With Her Girlfriend") where the subtext is, everybody's saying yes, she's really gay while at the same time denying it. Weird, and sadly not very gay-friendly.

Fashion Police: This Us feature, in which style experts sometimes too cutely rag on stars' rags (hey! It's catching!) adds a bit of welcome snark to the generally worshipful tone of most gossip mags. In IT, "Who Wore It Better?" does criticize fashion mistakes, but much more respectfully.

Most titillating tidbits: IT and Us both major in short items -- photo captions, really, in which sources invariably trot out the tritest quotes they can think of ("They're really sad. They were very in love," about a breakup). Within this format appear some odd and funny bits: In Us, Julia Roberts and Matthew McConaughey admit they don't wear deodorant; in IT, Kelly Ripa explains how wearing a pair of padded panties for a shapelier rear view feels "like I am sitting in a very cozy chair!"

Is this the end of civilization as we know it because trees are being killed for this crap: "Finally, Nicole's Bump Is Showing!" in IT.

Bottom Line: I rank Us higher because of its slightly less-sleazy approach to putting celebs under a microscrope.


MAG STATS

In Touch Weekly
Published By: Bauer Publishing Co.
Frequency: Weekly
Web site

Us Weekly
Published By: Wenner Media
Frequency: Weekly
Web site

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See what others are saying on the Magazine Rack blog.
Phyllis Fine is columns editor for MediaPost.

Magazine Rack for Friday, May 16, 2008:
http://blogs.mediapost.com/magazine_rack/?p=496

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Blogging For Quick SEO Benefits

Realizing SEO Benefits Quickly Through Blogging

by Ambar Shrivastava , Friday, May 9, 2008

QUICK RESULTS IN SEARCH MARKETING are only possible with pay-per-click (PPC) advertising, right? Wrong. The advent of blogging, as well as recent advances to search engine algorithms, has narrowed the gap between PPC and search engine optimization (SEO) to mere hours. With PPC, there is instant gratification as your advertisement will appear in search results almost immediately after your campaign is activated. However, this same advantage can now be seen in SEO.

First, let's take a look at some common reasons why SEO projects have not been carried out in the past.

- Companies don't want to abandon tech investments (e.g. content management systems and Web publishing tools)

- Lack of budget dedicated to SEO

- May take a while to demonstrate ROI

Blogging addresses each of these problems.

- SEO best practices are already in place. Blogging software by default includes a few basic but important SEO practices by using proper Titles, headlines, URLs, and internal linking structure. Search engines also like sites that have fresh content, which can give blogs great influence over search results.

- Recent search engine algorithm changes boost the visibility of blogs. An experiment by Ryan Durk took advantage of temporary changes in Google's logo linking to the search results page for "January 1 TCP/IP". It shows two things: the speed by which a new blog is indexed and the short time between your blog getting indexed and it appearing high in search results.

- Blogs are inexpensive and easy to setup. A new blog can be created in a matter of minutes with little technical knowledge. Blog creation is free in many cases, often with a nominal monthly fee for additional features.

Blogging is great for companies that are not ready to make the larger SEO investment or are worried about abandoning a CMS in which they have already invested. Blogging can be used as a proof of concept that shows that SEO can deliver results. Use of blogging software delays the larger discussion of SEO projects that are potentially more time-consuming and require a larger investment that reap longer term benefits. Setting up a blog is inexpensive and doesn't force you to abandon or modify your existing IT investments.

Then get people to notice your blog.

- Conduct keyword research Creating a blog is just the first step. Keyword research can be the difference between a highly popular, authoritative blog and a blog that no one knows exists.

Since everyone competes on the most popular words, try blogging about slightly less-competitive topics, so your site has the ability to rank for those terms. There are some great tools out there that help facilitate this process of identifying writing topics that other sites aren't necessarily targeting, yet will drive traffic.

If you're just getting started with blogging, write about a subject where you have expertise that you feel will interest your audience. Once you reach a critical mass of blog posts, take a step back and analyze how people are finding your blog and use that information to guide your editorial calendar.

- Utilize social media and pinging. In addition to keyword research, it is important to promote the blog using social media tools that increase the visibility of your blog and generate inbound links to your domain. Be sure to utilize pinging services to notify aggregation services of new content on your blog.

- Customize the blog template. It is also important to link to your new blog from the Homepage of your main Web site to make it easier for search engine spiders to discover it. Often times, the default template needs to be tweaked slightly for maximum SEO benefit. For instance, make sure your blog Permalink uses meaningful anchor text and not www.yourdomain.com/blog/?p=456

Blogging may not be the long-term solution for fixing a broken site, but it will get your foot in the door for SEO, deliver results in the short term, and facilitate the process of getting buy-in for full-scale, long-term SEO projects for the rest of your Web site.


Post your response to the public Search Insider blog.
See what others are saying on the Search Insider blog.

Ambar Shrivastava is product manager of Connors Communications, the developer of HitTail. 
 
Search Insider for Friday, May 9, 2008:
http://blogs.mediapost.com/search_insider/?p=784

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Senior Care Professional Online Education Upgrades Affiliate Program

EasyCEU.com Upgrades Affiliate Program for Online Education

Published on: May 7th, 2008 04:23pm by: SKBrothers

EasyCEU.com, specialists in online training for senior care professionals, launched an upgraded affiliate program today. EasyCEU's program provides nationally accredited continuing education courses for senior care administrators, managers and nurses and other licensed senior care professionals.

Oregon City, OR (OPENPRESS) May 8, 2008 -- The upgraded affiliate program offers very generous commissions for referrals to continuing education courses on a per sale basis. Affiliates can now not only have easy access to custom links for their sites, but with this upgrade they can promote specific and individual courses or even develop a virtual course catalog.

"The time has never been better to align yourself as an affiliate with EasyCEU.com as we are experiencing our largest growth rate in history," explains Wendy Finch, VP Business Development. "We have excellent profitable relationships with healthcare associations through our Partnership Program, and upgrading our affiliate program seemed like an obvious next step to help us increase awareness of our courses and products."

"Through this program reputable companies or individuals who work with senior care professionals can quickly and easily provide information about needed continuing education courses, and earn commissions at the same time. Any company with a website who markets to the senior care industry is a candidate." notes Finch. The affiliate program has proven to be especially useful to professionals who provide seminars or classroom-based training to this population, allowing them to enter the e-learning field without expensive course development or delivery costs.

"Distance education, also known as e-learning or online training, is becoming the product of choice for today's busy senior care professionals," says Finch. "Not only are these individuals expected to accomplish more in less time, but they are also feeling the pinch of travel costs as well. Saving time and money by reducing expensive conference, seminars or classroom training is an obvious step for many in senior care."

EasyCEU courses are available in the areas of care for individuals with dementia or Alzheimer's disease, senior care and management, ethics, death and dying, and cultural competencies as well as other topics related to senior care.

Affiliates are screened and accepted into this program from a variety of sites that provide services to this group of professionals.

For more details and an affiliate application visit the EasyCEU website at www.EasyCEU.com and click on the Partner/Affiliate link, or call 877-843-8374.

About
EasyCEU.com is a division of the Institute for Senior Living Education (ISLE-ed.com) a company developed, owned and operated by senior care professionals who have a unique understanding of the training and support needs of individuals who have devoted their careers to senior care. EasyCEU (EasyCEU.com), offers anytime, anywhere web-based courses and continuing education credits for assisted living and nursing home administrators, nurses and managers. All courses are approved by the National Continuing Education Review Services of the National Association of Boards of Examiners of Long Term Care Administrators (NCERS/NAB), as well as by the numerous state licensing boards. Its instructors are professional healthcare and senior care educators and providers. aQuire Training Solutions (aQuireTraining.com) another ISLE-ed product, provides online staff training especially designed to not only meet licensing compliance needs but also to improve quality of care, build stronger staffing teams and reduce staff turnover. ISLE-ed is also launching a new product, Apply2Care (Apply2Care.com) which will help providers utilize internet capabilities for recruitment of new employees.
Release Information

Industry: Education

Country: United States

MSA (Metropolitan Statistical Area): Portland-Vancouver, OR-WA

Company: aQuire Training & EasyCEU.com

Web site: Visit our web site

Specialty Vineyard and Pinot Noir Finishes Introduced

Medallion Cabinetry Introduced Specialty Finishes Vineyard and Pinot Noir

MINNEAPOLIS-- May 02, 2008 --Medallion Cabinetry introduced two new specialty finishes to enhance product line at KBIS 2008. Vineyard, a brush glazed finish, and Pinot Noir, a duotone finish, use a multi-step process to create unique accent finishes.

"Pinot Noir and Vineyard are innovative additions to our line of finishes," said Duke Piotter, Executive Vice President, Sales and Marketing of the Elkay Cabinet Division, "Both perfectly complement our existing finishes and give the designer and homeowner creative choices in individualizing kitchen design."

Vineyard is a deep red finish accented by a black brush glazed finish. Pinot Noir has an opaque black top finish which is hand-rubbed to expose a deep red, semi-opaque base finish. Both finishes are available on a variety of wood species and door styles in Medallion's Designer Gold and Designer product lines. Vineyard is also available on most Maple and Oak door styles in Medallion's Silverline product line.

Medallion, which is part of the Elkay Cabinet Division, offers more than 6,600 combinations of door styles, wood species and color finishes in semi-custom cabinetry through kitchen and bath design centers and dealers nationwide. The Elkay Cabinet Division was created in 1993 has 12 facilities throughout the United States. Operating under the brand names Medallion Cabinetry, Yorktowne Cabinetry, Mastercraft Cabinets and Schuler Cabinetry, the company is the fourth largest provider of residential cabinetry in the country.

Elkay Manufacturing Company is a privately held, 85-year old firm headquartered in Oak Brook, Illinois. Elkay is a supplier of residential kitchen and bath cabinetry and accessories, commercial and residential plumbing products, including stainless steel sinks, faucets and water coolers.

Contacts

Medallion Cabinetry
Joy Schmelzer, 952-442-5171
joys@medallioncabinetry.com