Tuesday, July 31, 2007

LinkWorth: The Good

There are a number of link broker sites out there: the good, the bad, and the ugly. I'm not going to name the ones I don't like for a number of reasons, but I will tell you about one that I have been with for several years and that I am very happy with and that is LinkWorth.com.

There are a lot of reasons why I not only like LinkWorth, but also have been very loyal to them. When I was contacted directly by an advertiser after they canceled text ads on our sites, I was surprised that they wanted to do this to get a discount by bypassing LinkWorth. I promptly reported them to LinkWorth and told the former advertiser that I would never take their business, no matter how much they offered us.

I did this because LinkWorth provides a good service and charges about 30% for the text ad fee. This is not a small amount, but the other sites I have seen generally charge about 50%, or 30% of the "wholesale" price. I consider both of these to be excessive, although to be fair LinkWorth does take 50% of the fees when they take care of the marketing and placing of text ads. I have not tried the full service option but it may be worth it.

Once your site is set up in LinkWorth, you can add code to your site which allows the adding and removing of text ads on your site to be automated. If you've ever added and removed links as advertisers change, you know that can take some time and be a headache if you have a lot of sites.

LinkWorth also allows you to buy text ads on other sites and has different types of advertising options. And as a publisher you can also provide a number of options for advertisers.

We have been with LinkWorth for a number of years and also run Google AdSense on most of our sites. Over the past few years the income from AdSense has decreased, but the LinkWorth income has increased and we are now exceeding the most we have ever made with AdSense on a monthly basis.

If you have a web site or a blog and are not not offering text ads on your site, you are missing out on a great additional revenue stream.

[Note: This is not a paid post and it does not contain any paid text link ads. Some links may be affiliate links and can be easily circumvented if you wish. If you want to confirm that I really feel this way, please feel to comment. I really do like LinkWorth...]

Friday, July 27, 2007

New York Spaces Magazine

New York Spaces

by Larry Dobrow, Thursday, July 26, 2007
UNLIKE MANY CITY DWELLERS, I don't suffer from apartment envy. I can be comfortable just about anywhere on the planet, so long as there's full air-conditioning, Wi-Fi access, plush carpeting, moose heads mounted over the mantel, a 37-inch HD-enabled TV with the Extra Innings package, and a marble tub for naps and the occasional sponge bath.

Which brings me to the porch that I gaze down upon while crafting these wordy little miracles o' mine. In the three-plus years I've lived here, its owners have resurfaced it twice. They've bought new furniture, hung a charming wooden swing, and landscaped it with flowers and lush greenery. Last week, they added one of those triple-size titanium grills. 

What they haven't done, to the best of my knowledge, is use any of it. Seriously. If I had that porch at my disposal, I'd leave the building even less than I do now, which is almost impossible. I'd barbecue. I'd bask in the summer sun. I'd invite each and every one of you over for a magazine megasummit, at which I'd apologize for all aspersions previously cast and beg for jobs. 

All of this is a roundabout way of saying that I wish magazines like New York Spaces would stop giving bored, wealthy homeowners in the tri-state area so many damn ideas. Like any number of real-estate/design mags, it takes us inside the bathrooms and boudoirs of the hoitiest of the hoity-toity. Unfortunately, it does so in a way that can only be appreciated by those who prize composition over comfort.  

The July issue touts wood lounge chairs, crystal damask periwinkle bedding fabrics, and a vaguely footstool-like item priced to move at $14,997. It throws out manicured Q&As with designers and realtors ("Finish the sentence: Noel Jeffrey is all about _____"), and profiles folks on both the business and creative sides of the ball. The mag just about approaches tolerability when it sticks to the latter, as in the sit-down with lacquer artist Nga Nguyen.  

The main problem, at least from where I'm sitting (on a Herman Miller Aeron desk chair that provides both style and support, according to the brochure), is that I can't envision anybody actually living in any of the places New York Spaces features. They look as sterile and polished as a movie set. To borrow a phrase from Uncle Junior, it's difficult to imagine anybody farting into these sofa cushions.  

The July issue's five spreads - a few showcasing Manhattan abodes, a few venturing out into the 'burbs - are all immaculately lit and presented. What they lack is evidence of human habitation. A few of the kitchen shots feature glasses filled to the brim with what I imagine to be freshly squeezed pineapple juice, but that's as down-home-y as the magazine gets. You can only look at so many vacant "living spaces" before your eyes glaze over.  

And while words are largely beside the point in titles like New York Spaces, the mag pokes a stick in readers' eyes by serving up quotes along the lines of "designing the space took as much mathematical logic as artistic creativity" and subheds celebrating a guy who "embraces the pendulum of interior design." "The pendulum of interior design"... what does that mean? I know that a degree of pretentiousness is par for the course in design-related professions, but come on.  

Oooh - plus we have our first "Worst Opening Paragraph" nominee in some time: "When God handed down the Commandment not to covet another person's land, He couldn't possibly have meant to include their gardens. If He had, then perhaps we'd all be condemned." Magazine Rack: I read these publications, so you don't have to.  

Is New York Spaces pretty and professionally assembled? Absolutely. Your coffee table has likely sheltered far worse. Still, I can't help but tsk-tsk a viciously materialistic magazine that titles one of its sections "Material Things." New York Spaces could desperately use a little more self-awareness and humanity.  

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As you can probably tell from these last few columns, I'm running low on interesting magazines to review. Hence the no-repeats policy ends next week. Feel free to start mauling my mailbox with titles I've already written about in this space.  

MAG STATS
Published by: Wainscot Media
Frequency: seven issues per year
Advertising information
Web site 

Post your response to the public Magazine Rack blog.

Larry Dobrow (larry@mediapost.com) is a Contributing Writer. 

Magazine Rack for Thursday, July 26, 2007:
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Tuesday, July 03, 2007

Magazine Features Mesothelioma Lawyers

New York Magazine Features Mesothelioma Lawyers from Levy Phillips & Konigsberg LLP on List of New York Area's Best Lawyers

The "Best Lawyers" list is the "gold standard of reliability and integrity in lawyer ratings."

New York, NY (PRWEB) July 2, 2007 -- The July 2, 2007, issue of New York Magazine features New York mesothelioma lawyers Stanley J. Levy, Robert I. Komitor, and Jerome H. Block on its list of "New York Area's Best Lawyers."

The list published by New York Magazine comprises New York area lawyers who are also listed in the 2007 edition of Best Lawyers in America. According to the magazine, the "Best Lawyers" list is the "gold standard of reliability and integrity in lawyer ratings." Lawyers are selected through an "exhaustive survey" in which lawyers "confidentially evaluate their professional peers". The 2007 edition of Best Lawyers "is based upon more than 2 million evaluations of lawyers by other lawyers."

Messrs. Levy, Komitor and Block all practice with the nationally recognized mesothelioma cancer law firm of Levy Phillips & Konigsberg LLP. The selection of these three Mesothelioma lawyers - all born in different generations -- reflects the long history of success the firm has had in asbestos and mesothelioma lawsuits and the valuable role of mentoring in the law firm's ability to reproduce top lawyers generation upon generation.

Mr. Levy has been a pioneer in the effort to obtain compensation for asbestos and mesothelioma victims, filing some of the earliest asbestos lawsuit cases in the 1970s. Mr. Levy litigated many of the first groundbreaking asbestos and mesothelioma lawsuits that established the knowledge of the dangers of asbestos that were known within the asbestos industry, but kept from workers. Mr. Levy's trail-blazing work has paved the way for many thousands of victims of asbestos and mesothelioma to obtain financial compensation nationwide. Born and raised in Brooklyn, Mr. Levy graduated Columbia Law School in 1959 and served for four years as Assistant Attorney General for the State of New York.

Mr. Komitor, who was mentored by Mr. Levy, has become one of the most formidable cancer and mesothelioma lawyers in the nation. Mr. Komitor, the head of the firm's New York Mesothelioma practice, has won many multi-million dollar jury verdicts in asbestos and mesothelioma lawsuits including several verdicts in excess of $10 million dollars. Mr. Komitor's jury verdicts include a $19.5 million dollar jury verdict -- the largest jury verdict ever handed down against a manufacturer of insulated cable. Mr. Komitor grew up on Long Island, and is a 1980 graduate from Hofstra School of Law and teaches jury trial skills to law students as part of the NITA (National Institute of Trial Advocacy) program. Mr. Komitor is a frequent lecturer on topics relating to mass tort litigation, particularly mesothelioma and asbestos.

Mr. Block, at the age of 35, is among the youngest lawyers ever selected to the Best Lawyers List. After graduating law school in 1997 and clerking for a United States District Court Judge, Mr. Block was mentored into a prominent trial lawyer by Messrs. Levy and Komitor, as well as the other accomplished partners at Levy Phillips & Konigsberg. While developing a specialty in mesothelioma cancer law, Mr. Block has become nationally known for his jury verdicts in mesothelioma and lung cancer cases. Mr. Block's jury verdicts include a $22 million verdict on behalf of two New York mesothelioma victims, as well as the first ever asbestos jury verdicts against the welding industry.

To speak to mesothelioma lawyers Levy, Komitor or Block, you may call 212-605-6200 or 1.800.MESO.LAW. You may also visit New York and New Jersey mesothelioma information ranging from clinical trials and treatments to developments in asbestos litigation and mesothelioma cancer law.

#_##

Press Contact: Jay Berkowitz
Company Name: CEPAC Phone: (561) 716-1334
Website:
http://www.lpklaw.com/