Friday, June 29, 2007

Accessories For Apple iPhone Calling

Apple iPhone Accessories Unleashed at iGoneMobile.com

After all the anticipation, the Apple iPhone has now been officially released. Despite rumors that the date will be held off, Apple and AT&T made it available worldwide on June 29th. Alongside Apple, iGoneMobile.com has prepared their iPhone compatible accessories for its arrival with a variety of products.

Brea, CA (PRWEB) June 29, 2007 -- Apple iPhone accessories unleashed at iGoneMobile.com.

After all the anticipation, the Apple iPhone has now been officially released. Despite rumors that the date will be held off, Apple and AT&T made it available worldwide on June 29th. The Apple iPhone will be offered in 4G and 8G memory models. Alongside Apple, iGoneMobile.com has prepared their Apple iPhone compatible accessories for its arrival with a variety of products.

"The iPhone is a highly anticipated product that is revolutionizing the consumer electronic industry on our end and it was definitely exciting to see how this product would pave the way for wireless accessories," said iGoneMobile.com marketing manager Nikki Sutphin.

The Apple iPhone features are impressive, with its Wi-Fi technology, MP3 player and mobile cell phone all rolled into one device. The new Apple iPhone is equipped with web browser, email and Google-enabled maps capability. Unlike the standard keypad found in most cell phone and smart phones, the Apple iPhone has the revolutionary multi-touch screen on its 3.5 inch widescreen display. With its ability to sync with your iTunes library, Apple dubs it as the new "Wide Screen iPod". The iTunes full library, the web and calls can be navigated with the touch of a finger. In connection, iGoneMobile.com now has the car and travel chargers available for the iPhone to help combat the multi-tasker usage.

"I'm always on my iPod and cell phone all the time. If you put those two together, I will for sure need a charger on hand especially when I get the iPhone," said Cal State Long Beach student Orlaine Colmenar.

As far as the Apple iPhone features, it has a sleek design that can fit in the palm of your hands with its 4.5 x 2.4 x 0.46 inches in dimensions. Also, with its multi-touch feature, the screen will need maximum protection from all the interaction it will have. For protection, screen guards and silicone cases specifically tailored to fit the Apple iPhone are also available at iGoneMobile.com.

The new iPhone is sure to be sold out in an Apple and AT&T store near you. For those who do get their hands on the iPhone, keep your phone smudge free with silicone skin cases from iGoneMobile.com.

http://www.igonemobile.com/products/model/Apple_iPhone_accessories.html

#*##

Press Contact: Kathrina Lozano
Company Name:
Phone: 714-265-7332
Website:
http://www.igonemobile.com/

Food & Wine Magazine And Gourmet Magazine Fight

Food Fight: Food & Wine Vs. Gourmet

by Phyllis Fine, Wednesday, June 20, 2007

LET'S say you're a foodie -- somebody who knew, even before it was explained on "Top Chef," that an amuse bouche was a bite-sized appetizer, not a command to make the President laugh. Should you turn to Food & Wine or Gourmet for help in planning your blow-out summer party?

These mags' June covers, both highlighting the seasonal thrill of the grill, are virtually identical in focus. But there actually are distinct differences between the two. (Full disclosure: I did some freelance editorial work for F & W several years ago.)  Unless otherwise specified, all the features mentioned are from the June issue.

Editor-in-Chief Shoot-out: a draw. Both editors' letters, well-written but not particularly noteworthy, give clues to the respective magazine's tone. Each editor discusses grill cooking -- but Gourmet's Ruth Reichl references gender politics and history, while F & W's Dana Cowin says, of grill mistakes, she's made a few. So here's the juxtaposition:  an intellectual approach, at times wandering out of the kitchen into the wider world, versus a more straightforward, narrower focus on (hey, the name says it all), food and wine.

Quality of Features: F & W, B+; Gourmet, A. Gourmet is the star here. Perhaps as an offshoot of former New York Times critic Reichl's journalistic chops, the mag occasionally supplements its regular coverage of the food scene with commentary and reportage on related political, environmental and sociological issues, sometimes by figures not known for their gustatory interests. For example, Robert F. Kennedy Jr. wrote about mercury contamination in fish last July. The excellent "A View To A Kill," discussing possible changes in, um, chicken processing, begins in the great skewer-authority tradition of investigative journalism: "The executives who run American's chicken industry might not want you to read this article." "Juneteenth Jamboree" spotlights the (relatively unknown, at least by white people) commemoration of the end of U.S. slavery.

F & W does a very good job covering trends in the U.S. food and restaurant scene, as in Cowin's piece that explains why, even though Philadelphia isn't what she'd call a classic restaurant city, it still rocks food-wise. The mag's editorial staff also excels at developing creative features, like January's "100 Tastes To Try In '07," and packaging articles to support a theme. March's TV chefs issue featured not only the requisite report on Bravo's "Top Chef" winner (required because F & W is involved with the show), but also the funny "How YouTube Almost Made Me A Cooking Show Star," by noted blogger and author Julie Powell. Yet the closest F & W comes to broader commentary is a piece opining that cooks, following Japanese tradition, should use their hands more in food preparation. (Let's hope chefs inspired by this article will be washing up with Lady-Macbeth-like frequency.)

Recipes and food instruction: another draw -- F & W, A; Gourmet, A. From my armchair cook's perspective, each mag excels in its two major tasks: covering the food (and wine) scene, and aiding the cooking and eating enthusiast with clear, nicely presented recipes and tips. For the hypothetical hostess mentioned above, Gourmet offers a greater variety of foods to grill, including tofu and lobster. Meanwhile F & W provides more in-depth cooking instructions, from experts like cookbook author Steven Raichlen. Points go to F & W for its regular healthful cooking feature, which includes nutrition info for each recipe, and to Gourmet for its regular comparative tests of specific products and equipment.

Look of the book: F & W, A; Gourmet, B. F & W shines here with a mix of aesthetics and organization, such as using special logos to carry the "grill" theme throughout the book. Gorgeous food close-ups and extra-easy-to-read giant text carry your eye through the standout layout for "10 Easy Ways To Master the Grill."

Gourmet's feature well includes sometimes-haunting photos, like black-and-white shots of celebrants at the  "Juneteenth Jamboree." Still, some of the mag's auxiliary pages, like its "Good Living" product layouts, lack F & W's varied fonts and graphic elements that would make the look pop.

And F & W's pages of text-only recipes are broken up by tiny clock graphics, while Gourmet's are uniformly gray.

Bottom line: I wish I could make this more of a true food fight, showing that one mag is much better than the other, but each is truly nutritious in its own way. F & W provides stylish service journalism, while Gourmet, though it could fine-tune its looks, offers a bit more, um, food for thought.

Food & Wine
Published by: American Express Publishing Corporation
Frequency: Monthly
Web site


Gourmet
Published by: Condé Nast Publications
Frequency: Monthly
Web site


Post your response to the public Magazine Rack blog.

See what others are saying on the Magazine Rack blog.

Phyllis Fine is columns editor for MediaPost.

Magazine Rack for Wednesday, June 20, 2007:
http://publications.mediapost.com

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Tuesday, June 26, 2007

Wine Spectator Magazine

Wine Spectator

by Larry Dobrow, Tuesday, June 26, 2007

I'M NOT A WINE Spectator so much as a Wine Participant. I had the good fortune to attend a college that offered 800 or so of its 21-and-up matriculants the opportunity to take part, for actual course credit, in a massive weekly tasting session each semester. I left school functionally illiterate, but with a bulletproof liver and the knowledge that Thai food should always, always, always be paired with a piquant Gewürztraminer. If you take one thing away from this column, let it be that.

I'm told that Wine Spectator has bulked up its staff in recent months, but mostly it seems to have bulked up its repertoire of adjectives. Words used to describe new wines in the June 30 issue include "ultraripe," "superripe," "ultrajammy" and "superjammy" -- somebody get those crazy kids some new prefixes. Here's a question: Which of the following is more worthy of the description "a zesty spice bomb," the Zinfandel Dry Creek Valley Lytton Springs 2005 or Shakira? The mind boggles.

Wine Spectator is the best at what it does by a wide margin, mostly owing to the staggering volume of information it conveys. I can mock the dippily worded reviews all I want, but they do a fine, if verbally redundant, job of describing a particular wine's appeal in a mere 50 words. The "Savvy Shopper" and "Collecting" sections play to the zealots, while the lifestyle content hits broader. In recent months, Wine Spectator has consistently excelled at the latter, whether a comprehensive Bordeaux region travelogue or the "Tastes" bits about brining pork chops.

Of course, the magazine mostly concerns itself with wines and the sniffing/sipping/immediate palate-preserving expulsion thereof. You won't find a better analysis -- and "analysis" is the right word -- of the 2006 Bordeaux or 2004-2005 Zinfandel wines anywhere on the planet. My interest was similarly piqued by the "Up Front" mix of news blurbs, especially the one on dogs sniffing out the "destructive mealybug." Get that mutt a dish of Portugese Albariño.

The mag's columnists, however, are a fairly humorless lot. The "Spirits" columnist weighs in on rum (his verdict: it's OK!), while another devotes several hundred words to debating whether pinot noir has become boring (it says here that such a determination should hinge upon whom you're drinking it with). Much more involving is the piece on high-alcohol wines, which calmly assesses both the pro and con arguments.

A quick thought: From the smiling-vintner-guy photos in the June 30 issue, it appears that it is no longer a requirement that one wear wire-rimmed glasses in order to enjoy wine. Can anybody confirm?

As for the cover story on "Green Revolutionaries," it's thoroughly reported and snappily written and all that good stuff. I just can't stomach another going-green/if-we-don't-save-the-earth-who-will?-surely-not-the-Republicans! story, is the problem. I beseech you, trend-grubbing editors of motives pure: stop assigning these pieces. The world's a mess and we need to do something about it -- we get it. At this point, I'd much rather hear about environmental scofflaws or cafeteria fiends who sprinkle asbestos "flavoring" on kids' cheeseburgers.

But that's just me; folks who aren't condemned to reading tens of magazines every week might feel otherwise. So yeah, the occasional spill (get it?) aside, Wine Spectator mostly works for me. To summarize my feelings, I'd like to borrow a few descriptive phrases from the issue's wine buying guide. While shy in aroma and a bit steely with tannins, Wine Spectator fleshes out beautifully if you're patient. It may be tight on the nose, but it is as untamed as its name suggests.

****** Since I don't feel like working on July 5, either, we'll be running a third edition of Uncle Larry's Magazine Rack Funtime Family Mailbag that day. Send questions to me at Larry@mediapost.com or post 'em to the Magazine Rack blog thing, assuming it still exists.


MAG STATS
Published by: M. Shanken Communications, Inc.
Frequency: 16 issues per year
Advertising information
Web site

Post your response to the public Magazine Rack blog.

Larry Dobrow (larry@mediapost.com) is a Contributing Writer. 

Magazine Rack for Tuesday, June 26, 2007:
http://publications.mediapost.com

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If this issue was forwarded to you and you would like to begin receiving a copy of your own, please visit our site - www.mediapost.com - and become a complimentary member.
For advertising opportunities see our online media kit.
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Monday, June 25, 2007

Sell Old Cell Phone To Help Finance New iPhone

iPhone Shopping? Check CellForCash.com First

With prices starting at $499, iPhone shoppers may want to sell their old cell phone using CellForCash.com to help cover some of the cost.

Ocala FL (PRWEB) June 25, 2007 -- A May poll by research firm M:Metrics revealed that about 19 million U.S. cell phone users are ready to fork over as much as $599 for the new iPhone. CellForCash.com wants to help every one of those iPhone buyers pay for their purchase.

"Many people don't realize that their old cell phone has a value," says James Mosieur, CEO of RMS Communications the company that operates CellForCash.com. "The price of the iPhone puts it out of reach for a lot of people; CellForCash.com may help make it affordable."

CellForCash.com buys over 600 models of cell phones and with prices ranging from $5 to over $300 chances are your cell phone will have some value. For instance a Samsung T509 that T-Mobile gives away for free will fetch $21 at CellForCash.com. A Motorola RAZR v3xx that sells for $79 on the AT&T Wireless website is worth $63 when you sell it at CellForCash.com.

"CellForCash.com is a natural place to start when shopping for a new cell phone" says Mosieur, "in this market $20 could make the difference between getting the phone you want and settling for the one you can afford."

Selling an old cell phone to CellForCash.com is quick and easy and can be started before the new cell phone is purchased. Here's how it works. The user finds their old cell phone in the list of phones CellForCash.com accepts; they enter their shipping and payment information; CellForCash.com then sends them a postage paid box to return their old cell phone; after the cell phone is tested a check is sent. The whole process takes 30 to 45 days.

CellForCash.com wants you to be ready when the iPhone goes on sale on June 29th so they are encouraging shoppers to start the process of selling their cell phones now. "Cell phone shoppers can accomplish two things if they start right way. First they can see what their old cell phone is worth; second they can get a box on the way," said Mosieur. "Since the box will take a few days to arrive, it's a good idea to start their transaction just before they upgrade."

The market changes so quickly and new cell phone models are introduced nearly every week so there is a chance that your old cell phone has no value. In those instances CellForCash.com will recycle it for free or make it available to victims of abuse and senior citizens through their national partnership with the 911 Cell Phone Bank.

About CellForCash.com
CellForCash.com pays cash for used cell phones, and makes the process simple by displaying the phones it will buy and the prices it will pay for them right on the web site. It also provides sellers with already-addressed, postage-paid mailing boxes. The site lists over 600 models from 21 manufacturers including Motorola, Nokia LG and Samsung. For more information visit the web site at www.CellForCash.com.

#|##

Press Contact: JAMES MOSIEUR
Company Name: RMS Communications
Phone: 352-369-3888
Website:
www.cellforcash.com

Thursday, June 21, 2007

Ten Web Magazines With Community-Powered Vertical Search

Top Ten Global Launches Ten Web Magazines With Community-Powered Vertical Search

Top Ten Global today at TopTenGlobal.com launched ten web magazines that offer an innovative combination of human-crafted search results and community-powered vertical search.

San Francisco, California (PRWEB) June 21, 2007 -- Top Ten Global today at TopTenGlobal.com launched ten web magazines that offer an innovative combination of human-crafted search results and community-powered vertical search.

Top Ten Global brand web magazines launched today include:
TopTenAutoInsurance.com, TopTenChocolates.com, TopTenCredit.com,TopTenFinance.com, TopTenFlowers.com, TopTenFurniture.com, TopTenHealth.com, TopTenHomeInsurance.com, TopTenRentalCars.com and TopTenStorage.com

Each site has deep integration with Google Custom Search. Community members tag, annotate and then rate bookmarks to generate a collection of highly relevant search results for each vertical niche. Search result collections are stored as structured data, syndicated in RSS feeds and shared in RDF format with other Semantic Web applications.

For additional information, please visit: TopTenGlobal.com

About Top Ten Global Incorporated ("Top Ten Global"):
Top Ten Global publishes "Top Ten" themed web magazines with social bookmarking and vertical search. Top Ten Global builds communities around popular vertical niches and leverages the collective intelligence of humans to improve machine-based search results.

Contact:
Jonathan Ledergerber
Top Ten Global Incorporated
415-869-8849
pr @ toptenglobal.com
http://www.toptenglobal.com

##|#

Press Contact: Jonathan Ledergerber
Company Name: Top Ten Global
Phone: 415-869-8849
Website:
http://www.toptenglobal.com

Saturday, June 16, 2007

Rehabilitation and Special Education Book

New Book Unveils Innovative Approach to Jump-Start Rehabilitation and Special Education Efforts

A resource guide intended to help people with speaking, reading, writing, thinking and learning challenges improve with the assistance of technology has just been released. "Technology for Communication and Cognitive Treatment: The Clinician's Guide" highlights new approaches and treatment strategies that can help improve communication, learning, thinking and remembering.

(PRWEB) June 14, 2007 -- "Technology for Communication and Cognitive Treatment: The Clinician's Guide" , a resource to help people with communication, learning and thinking deficits improve with the help of technology, has just been released.

Chapters in this 400-page comprehensive practical reference tool were peer reviewed by more than 40 neuropsychologists, speech-language pathologists, occupational therapists, assistive technology specialists and teachers. Author Joan Green is a speech-language pathologist with more than 20 years of experience using technology to help adults who have had strokes and head injuries, and children with speech, language and learning challenges. The guide can be found online at www.ittsguides.com.

"Technology for Communication and Cognitive Treatment: The Clinician's Guide" highlights and discusses approaches, techniques and products that can help improve communication, learning, thinking and remembering. Included is information about specialized multi-sensory software, free interactive websites, a variety of technology tools, and tips for the selection and customization of resources. Products discussed offer features such as voice recognition, text-to-speech, word prediction, study and organizational guidance, and drill and practice customized exercises.

"The Clinician's Guide" is designed to assist therapists, educators, and physicians as they help people with communication and cognitive challenges. The reader will learn to empower others to improve as well as compensate for the communication, learning and cognitive skills needed for success at school, at work, in the community and at home for improved overall quality of life.

"This guide outlines a revolutionary approach to enhance treatment outcomes," Green says. "It is written to help all of us who are busy efficiently locate the most pertinent information to help our clients and students."

"Top picks" are presented based on settings (school, hospital, long-term care) as well as the communication areas being addressed (reading, writing, talking, listening, cognition and memory). There are also many online resources grouped by profession (speech-language pathologists, occupational therapists, teachers, neuropsychologists, assistive technology specialists) as well as diagnosis (stroke, head injury, learning disabilities, autism, dementia). Many resources described are free. There is an index of products (256) and vendors (163) for quick access to the information a user needs most.

"Technology for Communication and Cognitive Treatment: The Clinician's Guide" can be ordered at www.ittsguides.com for $89.95. Free shipping is offered to those who type in "free shipping" as a coupon code by the end of July. Testimonials, the table of contents and sample chapters can be found at
www.ittsguides.com. ISBN 13: 978-0-9786942-5-8.

About Joan Green
Joan Green is the founder of Innovative Speech Therapy, a private speech therapy practice in the Washington, DC area. She provides treatment, consulting, training and coaching to clients, families and professionals in rehabilitation and education. Green is the founder and therapist for TWIST(Technology With Innovative Speech Therapy) a short-term intensive rehabilitation program designed to help clients and their families maximize overall quality of life. Green received her Master's in Speech Pathology from Northwestern University in 1986. Prior to starting her own private practice, she worked in a variety of acute care, rehabilitation and home-care settings.

Contact:
Michelle Lipman
1-800-IST-2550 or 301-602-2899
Info@ innovativespeech.com

##-#

Press Contact: Michelle Lipman
Company Name: Innovative Speech Therapy
Phone: 1-800-478-2550
Website:
www.ittsguides.com

Thursday, June 14, 2007

Free Webinar for Writers & Experts

YouCouldWrite.com Hosts Free Webinar for Writers & Experts 6/15/07, 3:00 EDT

YouCouldWrite.com will host a free live Webinar for writers and experts on Friday, June 15, 2007 at 3:00 p.m. EDT. The hour-long Web-based seminar will teach both authors and professionals how to write and disseminate quality articles that will establish their credibility as experts and help them make a profit. Anyone wishing to attend the Webinar can register at YouCouldWrite.com.

Phoenix, Arizona (PRWEB) June 14, 2007 -- YouCouldWrite.com (www.youcouldwrite.com) has announced that it will host a free live Webinar for writers and experts on Friday, June 15, 2007 at 3:00 p.m. EDT. The hour-long Web-based seminar will teach both authors and professionals how to write and disseminate quality articles that will establish their credibility as experts and help them make a profit. Anyone wishing to attend the Webinar can register at YouCouldWrite.com.
"The Internet has an insatiable appetite for content, but unfortunately there's a proliferation of shoddy writing on the Web," said Dennis Stack, President of YouCouldWrite.com. "Our tagline - 'Publish. Polish. Promote' - encourages writers and professionals to share their knowledge through quality writing, while at the same time teaching them how to promote their websites, products, and services."

To this end, YouCouldWrite.com will provide Webinar attendees with the tools they need to promote their writing. Bob Cefail, Chairman of In Touch Media Group, Inc. (
www.intouchmarketing.us), a full-service marketing firm that specializes in developing cutting edge technologies that harness the power of the Internet to deliver superior marketing and public relations services to its clients, will be the Webinar's featured speaker. Cefail will discuss the mechanisms that drive search engine rankings, the rise of consumer-generated media, and the ways in which writers, consultants, and other professionals can profitably disseminate quality articles on the Web.

"Writers and experts need to be able to stand out from the crowd, and Internet users need to be able to find useful information," said Stack. "Our Webinar will help to accomplish both of these goals."

About YouCouldWrite.com:

YouCouldWrite.com is a vibrant community that is a convergence of people from all walks of life who have a common goal: Publish. Polish. Promote. Members can publish their writing, receive feedback on their articles, and learn how to establish credibility as experts in their fields. With a writer's area, a social network, and an online store, YouCouldWrite.com is the meeting place for those who want to share their knowledge and those who are eager to learn.

Contact:

Dennis Stack, President
YouCouldWrite.com
(480) 986-2103
webinar @ youcouldwriteabook.com
http://www.youcouldwrite.com

##=#

Press Contact: KRIS NICKERSON
Company Name:
Phone: (480) 986-2103
Website:
http://www.youcouldwrite.com

Wednesday, June 13, 2007

Ex-Attorney Teaches Russians American Legal System

 
Former Attorney Teaches American Legal System to Russian Law Students

John Ritter has recently written and released the 4th book in his "You Be the Judge" series of court case summaries. This book is in both Russian and English because Ritter plans to use the book when he teaches The American Legal System to Russian law students in the fall of 2007. The book consists of shortened versions of American appeals court cases, which, in the Anglo-American common law system, serves as the source of law for future cases on similar issues. Ritter will lecture to Russians on the differences between common law and civil law which is the system Russians borrowed from Europe and are now using.

Miami, Florida (PRWEB) June 13, 2007 -- Former attorney John Ritter specializes in condominium, real estate (for over 20 years), title, and municipal law in Florida. For three years, he served as City Attorney of Miami Beach and currently manages a top-rated seven-member law firm.

John Ritter is the most successful writer of the "You Be the Judge" court summaries in America. His columns have appeared in Reader's Digest, the St. Petersburg Times, Saturday Evening Post, and the National Enquirer. His first best-selling "You Be the Judge" book was reprinted in Reader's Digest and is now available through this website (http://www.johnaritter.com). In addition to the "You Be the Judge" books, Ritter writes monthly "You Be the Judge" and "Lawyer Viewpoint" columns for subscribers. Free samples of each are furnished on his website at the "You Be the Judge" and "Lawyer Viewpoint" links. Both columns have been listed in Editor's & Publisher's Syndicate Directory for over 25 years.

John Ritter has recently written and released the 4th book in his "You Be the Judge" series of court case summaries. This book is in both Russian and English because Ritter plans to use the book when he teaches The American Legal System to Russian law students in the fall of 2007. The book consists of shortened versions of American appeals court cases, which, in the Anglo-American common law system, serves as the source of law for future cases on similar issues. Ritter will lecture to Russians on the differences between common law and civil law which is the system Russians borrowed from Europe and are now using.

For more information on any of John's columns or publications, send an email to jar @ rzllaw.com.

##)#

Press Contact: John Ritter
Company Name:
Phone: (305) 704-8245
Website:
http://www.johnaritter.com

Midwest Cornhole Played Late Into The Night

Enhance Your Game of Cornhole and Play Late into the Night

Gentech Products, LLC. introduces The Bag-O-Lantern.

Elmhurst, Il. (PRWEB) June 13, 2007 -- Gentech Products, LLC. Creators of The Holdem (www.drinkholdem.com) is proud to announce the addition of The Bag-O-Lantern to its line of unique innovative products. Now with the technology of high-brightness white LED's the game of cornhole can be played into the late hours of the night.

Cornhole is a game craze that is sweeping the Midwest and growing quickly. Cornhole or Corn Toss is similar to horseshoes but much safer; it is played with corn feed sewn into a cloth bag. The bags are tossed over a distance onto a slanted board and into a six inch diameter hole. The game is so addicting that most players don't want to quit playing at dusk.

The Bag-O-Lantern easily attaches to any regulation size board and encompasses the six inch diameter hole with high-brightness white LED's which provides enough illumination to play all night.

The Bag-O-Lantern employs eight high-brightness white LED's configured in a circle pattern and encased in an injection molded enclosure with an optically clear lens. The LED's are rated for 100,000 hours, operated with a one 9V battery that provides more than ten hours of fun.

The Bag-O-Lantern is a product of Gentech Products, LLC (patent pending) and another unique solution to an everyday problem. For more information about The Bag-O-Lantern or to be a distributor please visit our website at www.bag-o-lantern.com

#+##

Press Contact: Mike Koczor
Company Name: gentech products, llc.
Phone: 630 832-2641
Website:
www.bag-o-lantern.com

 

Tuesday, June 12, 2007

Business Marketing Coaching Ebook Sparks Awareness

Re-Release of Popular Ebook Sparks Renewed Interest and Awareness in Business/Marketing Coaching

The re-release of Wendy Hearn's free eBook, "Marketing Your Business Effectively," accents the emerging field of market and business coaching.

Milton Keynes, UK (PRWEB) June 12, 2007 -- With the re-release of Wendy Hearn's popular ebook, "Marketing Your Business Effectively," the field of marketing coaching earns a well-deserved shot in the arm. Marketing Coaches are one aspect of business too often overlooked and a valuable resource for many business leaders when it comes to promoting their own products or services.

Based in the United Kingdom, Wendy Hearn has been a leader in the coaching industry, helping business professionals -- both online and off -- since 1997 improve their earnings and optimize their resources. She also works to inspire their employees through dynamic, creative and innovative marketing plans, tailor-made to meet each client's particular needs.

With the re-release of her free ebook, Ms. Hearn spreads the message far and wide, not only helping those looking for coaching, but making herself available to help business owners with their marketing, as well. Having already distributed over 3000 copies, this has already proven to be a popular ebook.

"Marketing Your Business Effectively" is a 52-page ebook that outlines all of the basic aspects of developing an effective, strategic marketing campaign for any business. It works as a blueprint to help both clients and business owners define their objectives and help to reach them. Comprised of 39 chapters, the ebook covers such topics as "Your Business Vision," "Attract Perfect Clients," and "Marketing Materials," as it details each practical step to developing a successful marketing campaign.

For instance, in Chapter 22. "Be Unique And Stand Out," she states, "Many business people think their service is of use to anyone. When asked to identify their market, they ll answer "Everyone" . While this may be true to some degree, this thinking will prevent you from marketing effectively. Although everyone potentially could benefit from your service, there are people who are more likely to buy what you offer. Effective marketing requires that you reach out to and attract these people, and these people only.
One of the biggest mistakes in marketing is trying to be everything to everyone..."

Ms. Hearn offers this ebook free to the public in an effort to raise awareness of the valuable resource that marketing coaches afford and to help those business owners who are struggling with their marketing. As a specialist in her field, Wendy often coaches business leaders both locally and, via her website, throughout the world, helping them to improve their business exponentially.

To obtain a free copy of Ms. Hearn's marketing book, please go to http://www.yourfreemarketingbook.com/.

To learn more about Wendy's work and business coaching, you may visit her at
http://www.business-personal-coaching.com/

#`##

Press Contact: Wendy Hearn
Company Name: Wendy Hearn Coaching
Phone: 01908 357899
Website:
http://www.yourfreemarketingbook.com

Sunday, June 10, 2007

Man Bores Cats With Small Business Talk

 
Smart, Sassy, Snide Look at Corporate Life and Running a Small Business: Talking to My Cats: A Small Business Journal

New book, "Talking to My Cats: A Small Business Journal" by Bruce Pilgrim, skewers corporate life and running a small business with humor and insight. (Well, humor, at least.)

Cincinnati, OH (PRWEB) June 10, 2007 -- Bruce Pilgrim's new collection of essays and rants about freelance writing and the follies of corporate life has just been released through lulu.com, a provider of print-on-demand books. Pilgrim infuses Talking to My Cats with "more or less true" anecdotes from his "long and extinguished" career, such as:

•Fallout from the firing of a guy on "Bring Your Daughter to Work Day,"
•Detailed instructions on how to be a corporate suck-up,
•Pretending to be interested at the screen door painting factory,
•Buzzword bingo: "Smartsizing Our Systemic Traceability," as well as
•Bicentennial fire plugs; Geeks, Dweebs, Nerds, and Pukes; and more.

Early reviews include comments such as:
"Pilgrim strikes just the right chord with his deft and clever treatment of the trials, tribulations, risks, rewards, prizes and pitfalls of everyday small business existence," and "An absolute must-read for those in business who have, or desperately need to locate, their sense of humor."

The book is available for $20.00 via: http://www.lulu.com/content/690688

About the author
Bruce Pilgrim has worked in marketing and corporate communications, advertising, PR, and journalism since the Ford administration. He has been publishing "episodes" of Talking to My Cats on his website since late in 2000. His new book is a "best of" compilation, and he's already working on Volume 2.

About Lulu
Founded in 2002, Lulu is the world's fastest-growing print-on-demand marketplace for digital do-it-yourselfers. Please see www.lulu.com for more information.

#_##

Press Contact: Bruce Pilgrim
Company Name: Bruce Pilgrim Marketing Communications, LLC
Phone: 513-753-5350
Website:
http://www.lulu.com/content/690688

Thursday, June 07, 2007

New Service Allows You To Easily Hear Text Articles On Your Computer

Odiogo's Web 2.0 'Listen Button' Lets You Instantly Hear Text Articles On Your Computer

Starter kits available for WordPress, Blogger and other blogging platforms

(PRWEB) June 7, 2007 -- Odiogo announced today the launch of the 'Listen Button' (http://www.listenbutton.com), a web 2.0 service which allows Content Publishers to provide visitors with an easy and instant way to hear regular text articles. Located near the familiar 'Email' and 'Print' buttons on top of each article in mainstream media and blogs, the Listen Button when clicked will open a player which will read aloud the currently displayed article.

"With the PC entering the living room as the brain of the home multimedia center, text content providers need tools which seamlessly turn readers into listeners," said Marc Kawam, CEO of Odiogo.com. "Our Podcast solutions and the Listen Button empower content providers to mobilize and boost the value of their text content by making it instantly audible."

"This audio feature is fast becoming a must-have capability for content sites," Kawam said. "This is an essential feature for a multi-tasking environment, where people can listen to articles from their favorite sites while working on their computer or performing other tasks. The Listen Button also expands the reach of a content site by allowing vision-impaired readers and language learners to easily access the site's content."

Amir Orni, CEO of Jpost.com, the Online Edition of the Jerusalem Post (http://www.jpost.com), said: "The Podcast Service we launched with Odiogo was received positively by our readers and has quickly reached thousands of downloads on a weekly basis". Orni added: "We welcome the Listen Button feature as it answers a need many of our readers had. Now, one click gets stories read out-loud on the PC."

The Odiogo Listen Button has been adapted for major blogging platforms. Starter kits have been developed to quickly install the button on blogs developed in the WordPress, Blogger or TypePad environments. Bloggers can enable the Listen Button on their sites for free. This allows Bloggers to meet their constituencies' desires for a more 'easy to consume' media - as compared to written content - at no cost to themselves.

Nigel Powell, publisher of The Red Ferret Journal (http://www.redferret.net) said: "The Listen Button is a very cool way for my readers to grab a dose of the blog while they're busy doing other things on their PC at home or in the office. Just the very thought of it makes my teeth ache with joy."

Stacy Blackman from Stacy Blackman Consulting (http://blog.stacyblackman.com) said: "Readers of Stacy Blackman Consulting's blog are MBA candidates who are constantly on the move and have limited time online. Odiogo provides them not only with a way to listen to the posts on their iPod but also when they are on-line, while multitasking."

The Listen Button is already available on several sites, among them:
-    http://www.jpost.com
-    http://blog.stacyblackman.com
-    http://www.redferret.net
-    http://blog.prompt-speechapps.com
-    http://www.uneasysilence.com
-    http://www.gideononline.com/blog


How it works
The majority of publications on the Web use RSS feeds, the standard distribution format. Odiogo monitors all feeds of its Content Partners and automatically creates for each news item high fidelity audio files using cutting-edge text-to-speech technology. Unlike many of its predecessors, this new breed of artificial intelligence technology observes punctuation and more natural speech patterns to provide a superior listening experience, which the Odiogo linguistic team together with the Odiogo blogger community is continually fine-tuning. Files are hosted on Odiogo's servers which makes integration with any text content provider a simple activity, requiring at most a few hours of work.


About Odiogo
Founded in 2005 in San Francisco, California, Odiogo (http://www.odiogo.com) is in the business of mobilizing and vocalizing content. Products include a groundbreaking service that enables newspapers, magazines, and blogs to automatically create audible versions of their content. The Odiogo-produced sound files can be listened to on computers and mobile devices such as iPod™, MP3 readers and cellular phones.

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Press Contact: Patrice Khawam
Company Name: Odiogo
Phone: 1-888-220-4467
Website:
http://www.odiogo.com

Monday, June 04, 2007

Pastoral Press Prints Prison Ministry Book

Book on Prison Ministry Authored by Capella University Doctoral Student

'Prison Ministry: Hope Behind the Wall' is first book by Dennis Pierce, a PhD student in the online university's School of Human Services

MINNEAPOLIS--(BUSINESS WIRE)--As the prison population in the United States continues to swell, it is more important than ever for prison rehabilitation programs to have a working blueprint for dealing with the shame, humiliation, and loneliness of incarceration. Dennis Pierce, a teacher/counselor with Jefferson County Juvenile Detention in Pine Bluff, Arkansas, and a doctoral student at Capella University, has written a book that offers a new approach to rehabilitation that is based on his 30+ years of experience working within prisons, in the criminal justice field and working with youth/young adults. Pierce is pursuing a PhD in human services at Capella University (www.capella.edu), which is an accredited, online university with more than 19,000 students.

Published by The Haworth Pastoral Press, Prison Ministry: Hope Behind the Wall presents a practical approach to reconciliation to help inmates develop self-esteem and an overall feeling of self-worth. It provides a resource for corrections professionals, chaplains, pastors, priests, and students working or interested in criminal justice, ethics, or counseling.

Some of the topics included in the book are:

    * meeting the incarcerated
    * defining prisons' emotional ethos
    * dealing with human breakdowns
    * oppression in maximum-security prisons
    * components of empowerment needed for prison ministry

The book also includes case studies of four inmates and a glossary of prison terms. According to Pierce, it is particularly targeted to those working with incarcerated youth and young adults.

A former chaplain at the Joliet Correctional Center in Illinois (where the television series "Prison Break" series is filmed), Pierce says the book offers approaches to rehabilitation that he personally has seen work.

"The juvenile justice system is failing our young adults. People don't understand what needs to happen to change this. If you leave them locked in their cells . warehousing them, nothing will happen. But if you engage them, things will happen," Pierce explains. "What this book shows is what can happen if someone takes an interest in these young men. Things can change."

About Capella University

Founded in 1993, Capella University is an accredited,(a) online university that offers graduate degree programs in business, information technology, education, human services, public safety, and psychology, and bachelor's degree programs in business, information technology, and public safety. Within those areas, Capella currently offers 89 graduate and undergraduate specializations and 16 certificate programs. The online university currently serves more than 19,000 students from all 50 states and 56 countries. It is committed to providing high-caliber academic excellence and pursuing balanced business growth. Capella University is a wholly-owned subsidiary of Capella Education Company (NASDAQ:CPLA), headquartered in Minneapolis. For more information, please visit
http://www.capella.edu or call 1-888-CAPELLA (227-3552).

(a) Capella University is accredited by The Higher Learning Commission and is a member of the North Central Association of Colleges and Schools (NCA),
http://www.ncahlc.org. Capella University, 225 South Sixth Street, Ninth Floor, Minneapolis, MN 55402, 1-888-CAPELLA (227-3552), www.capella.edu.

Learn more about earning an online degree at Capella University:

online education (
http://www.capella.edu/online_education.aspx),

online college (
http://www.capella.edu/online_college_degree_programs.aspx),

distance learning (
http://www.capella.edu/distance_learning.aspx),

online university (
http://www.capella.edu/online_university.aspx),

online learning (
http://www.capella.edu/online-learning-degree-programs.aspx).
Contacts

Capella University
Media Contact:
Irene Silber, 612-977-4132
irene.silber@capella.edu