Seven Hours of Rolling Stones Concert Footage and New Music

Best Buy Brings The Biggest Bang to Life for Rolling Stones Fans

Exclusive Four-DVD Set Offers Music Lovers Seven Hours of Concert Footage and New Music

Click here to see downloadable versions The Rolling Stones and Best Buy are joining forces to release, The Biggest Bang, a four-DVD set featuring seven hours of content. The Biggest Bang will be available starting June 12 for $29.99 exclusively at all Best Buy stores in the United States and at online www.BestBuy.com. Customers can pre-order the four DVD set at www.BestBuy.com beginning today.

May 30, 2007 - MINNEAPOLIS--(BUSINESS WIRE)--The best selling concert tour of all time, A Bigger Bang, is coming to living rooms across the country as one of the most ambitious music DVD sets in history. The Rolling Stones and Best Buy are joining forces to release, The Biggest Bang, a four-DVD set featuring seven hours of content including two full length concerts, two behind-the-scenes documentaries and classic favorites such as, "Honky Tonk Women," "Sympathy for the Devil," and "Satisfaction."

The Biggest Bang will be available starting June 12 for $29.99 exclusively at all Best Buy stores in the United States and at online www.BestBuy.com. Customers can pre-order the four DVD set at www.BestBuy.com beginning today. It will also be available in Canada at Best Buy stores as well as Future Shop stores.

The Biggest Bang will be released internationally mid-summer.

The Biggest Bang offers fans an all access pass including a behind-the-scenes look from the Rolling Stones' recent tour, A Bigger Bang - the biggest selling concert tour of all time. Additionally, the DVD set features full length concerts from the Rolling Stones historic show on Rio de Janeiro's famed Copacabana Beach, which was attended by two million concert goers, and a concert in Austin, Texas - a highlight of the U.S. tour.

"The Biggest Bang DVD set lets fans join us as we traveled around the world," said the Rolling Stones. "They will go behind the scenes at the Super Bowl, see us play an intimate club show in Toronto and for 2 million people on the beach in Rio, as well as gigs in Shanghai, Buenos Aires and Japan. It features classics but also rarities --- songs we've never released before on DVD."

The Biggest Bang is loaded with rare songs and music. It includes exciting never-before-released duets with artists including Dave Matthews, Bonnie Raitt and Eddie Vedder. There are also rare, never-released tracks including "Get Up, Stand Up" and "Mr. Pitiful," from a 2005 performance in Toronto. The Biggest Bang features more than 55 songs and footage from around the world, including concerts in Argentina, Japan and China.

"Four Flicks was great, but practice makes perfect and The Biggest Bang is even better - it's got all the right stuff," said tour promoter Michael Cohl. "It's great to be back with Best Buy, and we're pleased that they have decided to offer fans the same low price as they did with Four Flicks three years ago."

This marks the second time that Best Buy has worked with the Rolling Stones to release an exclusive DVD set. In 2003, Best Buy released Four Flicks, a four-DVD set from the Rolling Stones that was certified 19-times platinum and is the number one selling concert (long form) DVD in U.S. history.

"We're excited to bring our customers this exclusive DVD set giving fans an up close and personal look at the Rolling Stones and showcasing some of their most dynamic performances," said Gary Arnold, Best Buy's senior vice president of entertainment. "This partnership reinforces our continued commitment to bring unique entertainment into the homes of our customers. The Biggest Bang is truly a world class entertainment experience, and we are honored to be a part of this DVD launch."

The Biggest Bang was produced, conceived and created by The Rolling Stones, Michael Cohl, and Concert Productions International.

About Best Buy Co., Inc.

Best Buy Co., Inc. (NYSE:BBY) operates a global portfolio of brands with a commitment to growth and innovation. Our employees strive to provide customers around the world with superior experiences by responding to their unique needs and aspirations. We sell consumer electronics, home-office products, entertainment software, appliances and related services through more than 1,150 retail stores across the United States, throughout Canada and in China. Our multi-channel operations include: Best Buy (BestBuy.com, BestBuy.ca and BestBuy.com.cn), Future Shop (FutureShop.ca), Geek Squad (GeekSquad.com and GeekSquad.ca), Pacific Sales Kitchen and Bath Centers (PacificSales.com), Magnolia Audio Video (Magnoliaav.com) and Jiangsu Five Star Appliance Co. (Five-Star.cn). Best Buy supports the communities in which its employees work and live through volunteerism and grants that benefit children and education.

About Concert Productions International (CPI)

Founded and led by entertainment industry visionary Michael Cohl, CPI is a world leader and innovator in full service global touring, having produced some of the largest grossing tours in history, including the Rolling Stones; Pink Floyd; U2; Crosby, Stills, Nash and Young; David Bowie; and Michael Jackson. CPI has also successfully created new revenue streams around the tours that it produces, such as VIP ticketing, fan clubs, merchandising and DVDs. At present, CPI is the producer of the Rolling Stones' A Bigger Bang record-breaking world tour, Barbra Streisand's record-breaking concert tour, Genesis' 'Turn It On Again' North American Tour, and The
Who's world tour.

Contacts

Best Buy
Brian Lucas, 612-291-6131
brian.lucas@bestbuy.com
or
For Best Buy
Tanya Shaye, 212-468-3851
tanya.shaye@mslpr.com
or
For the Rolling Stones
Fran Curtis, 212-445-8423
fcurtis@rogersandcowan.com

At A Glance
Best Buy Co., Inc.
Source: via Business Wire
Updated  04/20/2006  by company
Headquarters:   Richfield, Minnesota
Website:        http://www.bestbuy.com
CEO:    Brad Anderson
Employees:      125,000
Ticker:         BBY  (NYSE)
Revenues:       $30.8 Billion (2006)
Net Income:     $1.14 Billion (2006)
 

American Songwriter Magazine

American Songwriter

by Larry Dobrow, Thursday, May 24, 2007
AS HAS BEEN DOCUMENTED in innumerable blog postings and after-work whines, the most challenging thing about life as a freelance writer is not always knowing what you'll be doing the day after tomorrow. I'm semi-immune to this -- come next Tuesday morning, I'll be right here as always, devising a 274th different way to say, "This magazine has lots of pictures of clogs." But it still gets a bit harrowing from time to time.

Which is why I did backflips when I received my coolest-ever assignment last week: The director of my former summer camp tapped me to write a sarcasm-free alma mater/theme song ("friendships deepen through years with thee/lasting 'til eternity," etc.) for a new camp set to open in the summer of 2008. By sheer happenstance, American Songwriter materialized in my mailbox a few hours later. Creative nourishment and a blatant column-opening bit in a single package? Sign me up.

I was gracious for the opportunity to reacquaint myself with American Songwriter, a title I studied religiously before realizing that I'm not, as they say in the music biz, "talented." Truthfully, I had little idea that it was still being published. I hadn't seen it on the newsstand or in my musician pals' bathrooms or anywhere else. I assumed it had quietly withered away, like Billy Squier.

The new American Songwriter -- it got bought and revamped a few years back -- is a distinctly different magazine from the one I remember. From a design perspective, the mag has charged into the 21st century, stuffing itself with photo-illustrations and fonts both thin and thick. For those who haven't seen the magazine in a while, American Songwriter trumpets its creative evolution on the cover of the May/June issue, which features an alluring pop-arty mockup of a Mandy Moore photo.

If you're thinking "Former teen tart Mandy Moore on the cover of a Nashville-based magazine for serious-minded practitioners of songcraft? What the...," you're not alone. That's my problem with the revitalized American Songwriter: it attempts to be two different magazines at once. One appeals to mainstream fans likely to give performers like Moore a second listen (read: people who buy stuff), while the other goes after music purists forever raging against "American Idol" (read: people who are too cool for the room, who don't).

Not surprisingly, American Songwriter struggles with its new half-identity. The first sentence of the extensive Moore piece is actually quite lovely -- "Her hair is somewhere between cordovan and claret, and falls in cascades beyond her shoulders" --but it clashes style- and subject-wise with most of the May/June content, like the sit-down with a "Dreamgirls" composer and the check-ins with roots-music mainstays like Paul Craft and Joe Ely. There's nothing that a magazine like American Songwriter can say about much-hyped newbies like Paolo Nutini that hasn't already been said hundreds of times elsewhere.

But when the mag sticks to its core mission, it positively sings. The "American Icons" piece on Jimmie Rodgers, the "Song Analyst" bit on Tom Waits' "Hold On" and the "Behind the Song" appreciation of "Once In My Life" offer wonderful insight into the songwriting process and are rendered with obvious passion. The magazine's smallest, most personal moments rank among its best, especially the wistful "Street Smarts" column about a long-ago songwriting collaboration. At the same time, the feature on "Music and Corporate Advertising" administers a booster shot of economic reality to fans quick to yelp "sellout!" whenever a band licenses one of its tunes for commercial purposes.

American Songwriter isn't always above such snobbery. The "Left Coast Lines" column, for example, revels in its extreme insiderishnessitude: "Advance copies delivered to select press members reveal a melodic song cycle coupled with extraordinary lyrical depth." Oooh, you got an ADVANCE COPY? Can I touch it? Can I smell it?

Also, American Songwriter's reviews occasionally stray into shill mode, like the strange mention of Academy of Country Music nominations at the end of a Miranda Lambert notice (I'm guessing somebody came up a little short on the ol' word count). Its guitar reviews, a rarity in a records-first music mag, have adopted a silly "jammin'" and "rockin'" rating scheme. And I wonder if it's wise to give winners of the mag's lyric contest significant real estate in the print edition. While I'm wowed by their nü-Spinal Tap moxie, couplets like "Across the River Styx a dark ferryman awaits/Pay your tariff and accept your soul's fate" don't belong within 600 pages of the aforementioned Jimmie Rodgers story.

But then, this comes from a guy who has spent the last eight days trying to come up with cogent rhymes for "sportsmanship" and "memories" and "furtive fumbling with a bra strap behind Bunk 8." It's all relative.

MAG STATS
Published by: American Songwriter Magazine, LLC
Frequency: Bimonthly
Advertising information
Web site

Post your response to the public Magazine Rack blog.

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Larry Dobrow (larry@mediapost.com) is a Contributing Writer. 

Magazine Rack for Thursday, May 24, 2007: http://publications.mediapost.com/
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New York Home Magazine

New York Home

by Fern Siegel, Wednesday, May 23, 2007
DO YOU HAVE A Park Avenue pied-a-terre? First, I never go uptown unless there is an art or editorial emergency. Second, if I had a pied-a-terre, which is French for place to enjoy infidelity, I'd look for someplace more romantic than Park Ave. For openers, you can't find a liquor store. Plus, there are far more interesting neighborhoods in New York -- find one with a little pizzazz. Even if your secondary abode is strictly that -- a place to relax when you come to Manhattan -- have fun with it. And if you can afford such luxuries, you're probably perusing New York Home.

Of course, it helps to define what we mean by "New York." Safe to say, we're not talking Buffalo -- not that there's anything wrong with it. But shelter magazines tend to be parochial in their reach -- and the moment New York is uttered, that corridor usually extends from Tribeca to the Hudson Valley. Say what you will about designers. They may be wildly adventurous when it comes to throw pillows, radical extremists about ambient lighting. Mention geography, however, and their vision, like Paul Wolfowitz's understanding of appropriate labor relations, narrows.

It does, though, extend to Connecticut. On the theory, I expect, that lower Conn. is really upper New York. The Nutmeg State has many virtues, but when it comes to names, it's a tad precious. Take Cricket Hill Gardens. Not, you'd admit, the pride of the shtetl. On the upside, the nursery lets you revel in the beauty of Chinese tree peonies. Another out-of-city boon: the restored 1926 Count Basie Theatre in Red Bank, NJ, with its Moorish elegance and Italianate details. New Yorkers, like people everywhere, value convenience. An hour's ride outside the city is a day in the country; Albany is a schlep.

Also, I was impressed with the "Welcome" page because it sports a nifty piece of furniture from the Transit Museum. It's billed as an "inventive ode" to the NYC transit map, which means it's a thin metal chair that's probably hugely uncomfortable but eye-catching. Or, to borrow a phrase from childhood, it's a "conversation piece," a term that covers a multitude of design sins.

Whereas the "Portfolio" section has a host of objects, including a J Schatz egg bird house that benefits chickadees, wrens and smaller birds. I wouldn't know from wrens in Greenwich Village, though I once had a squirrel eat my air conditioner. True story. And if you've priced them, you can understand my impulse to puree him, had he not destroyed the motor in an attempt to build a condo for his family. Live and let live does not extend to nature when the temps hit record highs.

Mostly, New York Home concentrates on home versus people, who, when it comes to art direction, just clutter up the shot. In all honesty, the mag functions largely as an advertorial. Adding actual ads may amount to overkill. Yet the sleek cranberry-colored Scavolini kitchen ad boasts equipment I can't identify, but would create envy in key friends, which, let's face it, is part of the bonus of affluence. Giving to charity, important. Economic schadenfreude, priceless.

I was also smitten with the meadow-colored Lalique vase, though I would nix the dandelions cut into the crystal, a little too low-rent for such a high-priced product. Would an iris kill them? Still, there are some stories that make me smile, in a raised-eyebrow kind of way.

For instance, I love the young med student's one-bedroom apartment, which uses purple as a defining color to calming effect. It takes the concept of graduate digs to a whole new level. One caveat: it doesn't look like the home of any resident I've ever met. Usually, they are filled with books and weeks-old newspapers. And rarely, if ever, does future doctor/golfer spend any extended time there. But if Donna Karan went to med school, this is what her place would look like.

That's half the fun of such mags -- part fantasy, part artistry. But who OK'd the army-camouflage print on the chairs and curtains in the mudroom? This is a little too Berkshires meets Baghdad for me. So much for gimme shelter.

But my favorite faux pas was in the med student's bedroom. Forget the excessively "romantically carved" headboard, which I would slug a "mood killer." Artfully set on the bed is an open, oddly shaped book and a cup and saucer -- on a white spread. Leaving practicalities aside, atop the book are glasses. Not reading glasses, sunglasses. Now, I'm all for playing let's pretend, but reading is sacred. Save the rose-colored glasses for where it counts -- in life.

MAG STATS
Published by: Hour Media
Frequency: Bimonthly
Web site

See what others are saying on the Magazine Rack blog.

Fern Siegel is Deputy Editor of MediaPost. 

Magazine Rack for Wednesday, May 23, 2007: http://publications.mediapost.com/
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Diabetes May Not Need to be Managed with Avandia

Type 2 Diabetes May Not Need to be Managed with Avandia Or Other Drugs -- Treat The Disease Naturally & Safely

Skip the Drugs:

Treat Type 2 Diabetes Naturally & Safely by Curbing Sugar and Exercising, Cardiologist & Health Counselor Recommend

FOR IMMEDIATE RELEASE

May 22 2007 - NEW YORK-The shocking news this week in the New England Journal of Medicine that the diabetes medication Avandia may raise the risk of heart attacks by 43 % and cardiovascular death by 64 % draws attention to the fact that in many instances, preventing and naturally treating type 2 diabetes by reducing sugar and exercising are much safer than pharmaceuticals.

"Why isn't the medical community paying more attention to the fact that type 2 diabetes can be easily and effectively treated naturally, without any drugs?" wonders cardiologist Stephen T. Sinatra, M.D. and certified holistic health counselor Connie Bennett, C.H.H.C., authors of SUGAR SHOCK! How Sweets And Simple Carbs Can Derail Your Life-And How You Can Get Back on Track.

"Doctors and health experts need to focus on the dangers of high sugar intake and the corresponding alarming incidence of type 2 diabetes and insulin resistance," Bennett and Dr. Sinatra insist.

"Taking natural measures is a much easier and safer way to prevent type 2 diabetes," maintains Dr. Sinatra, an internationally recognized cardiologist and anti-aging expert with a practice in Manchester, Connecticut.

"And, if people get type 2 diabetes, whenever I can, I'll treat these patients with high blood sugar in natural ways such as restricting intake of sugar and simple carbohydrates, increasing fiber, exercising, losing weight, and targeted nutraceuticals such as cinnamon, alpha lipoic acid, magnesium, vanadium and gymnema sylvestre."

Both Dr. Sinatra and Bennett are alarmed that more doctors, patients and other consumers don't know that eating too much sugar can trigger many serious health conditions, including heart attacks, type 2 diabetes, cancer, obesity, and polycystic ovary syndrome. "Sugar is not your friend; it's your foe," says Dr. Sinatra, who downplays cholesterol's role in heart disease.

SUGAR SHOCK! (Berkley Books, 2007) is an expose about the dangers of sugars and refined carbs. For the book, Bennett, an experienced journalist, interviewed more than 200 health experts and sugar addicts from around the world, including researchers from Harvard and Princeton. The inspiration for SUGAR SHOCK! grew out of Bennett's own struggles with sugar addiction and her amazing improvement in health after kicking sweets and "culprit carbs." Dr. Sinatra was eager to join forces with Bennett, because for some 30 years, he's been warning his patients about sugar's dangers.

SUGAR SHOCK! includes a foreword by Dr. Nicholas Perricone, and it is endorsed by a Who's Who of health experts, including Dr. Mehmet Oz (YOU: On A Diet) and Gov. Mike Huckabee of Arkansas. To get a sneak peek at the book SUGAR SHOCK!, visit www.SugarShock.com, where you also can sign up for the weekly Stop SUGAR SHOCK! Minute e-zine.

#.##

CONTACTS: To interview Connie Bennett and Dr. Stephen Sinatra, contact connie@sugarshock.com; Heather Connor, at heather.connor@us.penguingroup.com and (212) 366-2004; or Heather Williams at williamsh@plannedtvarts.com and (212) 583-2729.

Connie Bennett (connie@sugarshock.com)
Stop SUGAR SHOCK!
No Mail
New York, NY 
Phone : 1-866-542-5784

Is Avandia Going the Way of Vioxx?

More Information Press Room for www.SugarShock.com

Book Title : SUGAR SHOCK!

Lost Magazine and 24 Magazine

Lost; 24

by Larry Dobrow, Tuesday, May 22, 2007
LIKE EVERY OTHER MIDDLEBROW consumer of pop culture, I dig "Lost" and "24,"
or at least I did until "24" went off the rails creatively in March. Forced
cliffhangers, nonsensical mythologies, improbably comely torturers and
computer experts and fertility docs... sure, what the hell. It beats
readin'.

Alas, there are people out there who want you to read about TV and,
probably, dance about architecture. They toil for a company called Titan
Magazines, which produces bimonthly mags on shows with particularly
rapacious fans ("Lost," "24," "Smallville," "Grey's Anatomy," a few others).
I should add that they appear to be successful at what they do, according to
my anecdotal and specious research. Titan dominates a highly visible stretch
of real estate at my local magazine store, and there's always a gaggle of
people paging through their titles.

Which doesn't mean that they're any good, nor that, in this era of techy
Internets and such, there's a pressing reason for them to exist. TV diehards
tend be obsessive about their weekly tune-ins -- just try engaging me in
conversation about any other subject when "The Wire" returns from
hibernation -- but they sure don't lack for ways to indulge their fandom.
"Lost" is perhaps the prime example. In addition to having replaced "Buffy
the Vampire Slayer" as Entertainment Weekly's every-issue crush, the show
boasts roughly 72,000 Web sites that analyze its every red herring, not to
mention a slew of books and podcasts and god knows what else.

So for a long-lead publication about "Lost" or "24" to gain any traction, it
has to offer something that can't be found elsewhere. Yet despite the
expected interviews and set visits, neither Lost: The Official Magazine and
24: The Official Magazine does so.

I sort of admire Titan's economy of scale. The May/June issues of the two
mags are almost the same publication. Both run 66 pages long and include
features on action figures, set design and music composers. They work from
the same graphic templates and poach the same over-posed photos from ABC's
and Fox's online press kits. Lost, in fact, runs the same exact shot of
Elizabeth Mitchell (FWIW, she's the blond Other chick whose loyalty flips
every six minutes) three times.

Tonally, each mag adopts the same faux-chummy and insight-free approach. One
of the producers of "Lost" chimes in with this bombshell about a pivotal
character: "As far as Ben, the question I always get is, 'What's his story?'
So I would say, I would be very upset if we didn't find out a little bit
about Ben this year." Take that, Internet spoiler-sports! 24, on the other
hand, seems to have a bit of a media obsession. It notes how "industry
aficionados from across the media have been praising the new season of
'24'!" and that "the creators of '24' have turned down Hollywood superstars
Ben Stiller and Jennifer Aniston for cameo roles on '24,' according to one
of the biggest selling magazines in America (with nine million readers each
week!), TV Guide." Sounds like somebody's angling to be bought, no?

24 is the more playful of the two mags, and thus by far the more
embarrassing. In addition to the expected interviews and
double-super-exclusive insights from the show's producers, 24 attempts to
entertain. There's a "Chloe Tact Test" ("You're one of the few who knows
Jack Bauer is alive since helping to fake his death. What do you do for his
birthday?") and a quiz that comes across as something you'd read on a
McDonald's tray liner (character-name anagrams, a
find-the-differences-in-the-photos bit).

24 also gets the short end of the copyediting stick, twice referring to
ninja-deadly cleft-chin babe Mia Kirshner as "Mia Kershner" and inventing
new words in its subheds ("we try to prise (?) some answers out of
ubiquitous actor Peter MacNicol"). Throw in an odd cover gaffe -- of the
three individuals featured in stamp-sized head shots, two are referred to by
their character names and one is referred to by the actor's name -- and 24
reeks of a cheap cash grab.

Lost is assembled a bit more professionally. There's a flashback to Sayid's
flashbacks, a visit with the makeup folks and a poster pull-out of the
trippy diagram that Locke saw in one of the hatches last season. There's
also a calamitous "Love Island" cover story about Kate and Sawyer "los[ing]
themselves by the firelight" that will likely prompt the show's producers to
be more prudent about inking licensing deals in the future.

In one of my other massive-conflict-of-interest-inducing gigs, I yapped with
a few of the "Lost" and "24" folks earlier this season. Lord knows that the
resulting Q&A pieces didn't exactly reinvent celebrity journalism-lite for
the new millennium, especially given my intensely articulate queries ("Hey
guy who plays Hurley: When you went in the Hatch the first time, was the
Hatch cool and was the Hatch nice and did you like being in the Hatch?").
Nonetheless, I came away from the conversations thinking, "Wow, these folks
and their jobs are darn-tootin' interesting." That neither Lost: The
Official Magazine nor 24: The Official Magazine can convey a smidgen of that
personality or fascination is their fatal flaw.

MAG STATS
Published by: Titan Magazines
Frequency: Bimonthly (four issues and two "yearbooks")
Advertising information
Web site

Larry Dobrow (larry@mediapost.com) is a Contributing Writer.

Magazine Rack for Tuesday, May 22, 2007: http://publications.mediapost.com/

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10001

Fine Homebuilding Magazine's Annual Houses Issue

Houses

by Larry Dobrow, Thursday, May 17, 2007
I'VE RECEIVED SOME STRANGE inducements to get me to feature magazines in this space. One person wrote a limerick, which fell flat owing to the absence of the word "Nantucket." Another mistook me for a fizzy teenage girl by sending over a four-pack (!) of wine coolers. I can totally be bought, but come on: you gotta do better than that. For future reference, I wear a size-8.5 loafer and count spearfishing and cyber-karate as my hobbies.

I wouldn't have expected that the most clever appeal for Magazine Rack consideration would come from the folks at Fine Homebuilding, who relayed detailed plans for the oceanfront chateau they proposed building for me. I don't know why this surprised me, as some of the funniest people I know work for cardboard-dry publications. Truly, you haven't laughed until you've heard the staff of The Atlantic recite old Andrew Dice Clay monologues after downing a Coors Light beer ball or three.

Having made a new pal at Fine Homebuilding, I resolved to be as much of a prick as possible in my analysis of his mag. I'll show him for being pleasant and helpful! I'll show him but good!

And yet I can't muster anything besides admiration for the mag's annual Houses issue. A gorgeously presented compilation of building and design concepts, Houses surveys bungalow, ranch and cottage with aplomb, appending its every spread with the information (aerobic septic systems, structural panels, a bunch of other stuff beyond my limited comprehension) that fix-'er-uppers need. This is a magazine that sweats the details -- think Architectural Digest for the hard-core DIY set.

Given its Fine Homebuilding lineage, I opened Houses expecting lots of tips about regrouting the shower tiles. The mag, however, has loftier matters on its mind, especially in its first 30 pages. As opposed to reader letters or product piffle, Houses leads with a thoughtful piece on screwy building codes and an essay by a housing developer on the notion of the home as a social asset. Together, they do more to make the reader think than an entire bookshelf of home-redesign rags.

I also appreciate the mag's utilitarian bent. Yes, many of the featured houses stick to a specific motif, but it seems to me that most of the concepts are easily translatable to different spaces and styles. Similarly, the Spring/Summer issue pays more than token attention to lifestyle concerns, serving up ideas for late-life domiciles ("Designing the Best Last House") and ones inhabited by expanding families ("Growing Family, Growing Bungalow").

As for the house spreads, they come complete with specs/floor plans and appropriately descriptive text tips. The photography, as you'd guess, captures every sitting room and sliding shoji-screen door in all their sun-dappled glory. Give the mag's art staff bonus points for a few smaller, creative flourishes, like a rose-red bottom-page sidebar (bottombar?) on environmental sustainability and the way-thin headline fonts.

For the token-negative-comment part of this review, I don't have a whole lot. The writer of the first-person piece on building a dream house comes across as self-consumed as a certain Magazine Rack writer we know: In the two-sentence first paragraph, he drops four "I"'s, three "my"'s and one "me." The headlines get a bit dippy at times ("Seduced by the Shingle Style"), while the "Fixtures & Materials" blurbs deserve more than the 100 or so words they're afforded.

Ultimately, though, Houses is as deserving of coffee-table showcase as the luxe-design titles that have long dominated that coveted piece of living-room real estate. Even if you're as unable as I am to pull off the projects it details without violating multiple building codes and international treaties, you'll still be impressed by the overall package. My Fine Homebuilding crony has good reason to crow.

Larry@mediapost.com

MAG STATS
Published by: The Taunton Press
Frequency: annual (Fine Homebuilding is published eight times per year)
Advertising information
Web site

Larry Dobrow (larry@mediapost.com) is a Contributing Writer. 

Magazine Rack for Thursday, May 17, 2007: http://publications.mediapost.com/

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Men's Health Vs. Health: Battle Of The Sexes

Battle Of The Sexes: Men's Health Vs. Health

by Phyllis Fine, Wednesday, May 16, 2007

SO which gender has the best guide to hotter sex, tighter abs, and cancer prevention? We pitted Rodale's Men's Health, the major male-oriented health pub (although 16% of its circulation is female), against Time Inc.'s Health, which is totally targeted to women. (We could've gone with such powers of the women's general health field as the veteran Prevention, or relative newbie Women's Health, but both are also published by Rodale, and we wanted to make this a two-publisher contest.)

Here's how each mag stacks up.

Better orgasms department: Health, B; MH, A-. MH's pieces on sex are, not surprisingly, more graphic than Health's, with an attention to detail that could be helpful even to the most sophisticated guy. Take the very specific tips on foreplay and giving "her the best orgasm of her life" in May's "How To Be The Perfect Guy For Her."  "Her Eyes Say Maybe, But Her Brain Says..." has the admirable goal of explaining how a woman's brain triggers sexual response. But despite the author's clear, entertaining style, all those anatomical details can be heavy going.

Health's more ladylike entry is a cute first-person piece about using tips from sex manuals, which breaks up the earnestness of the May issue with some welcome humor. Then there are the results of Health's sex survey, which the editors call surprising, but I call ho-hum. OK, except for some of the answers to "What's the craziest place you've had sex?" Gotta wonder why the couple getting it on at Disneyland wasn't put off by those giant rodents.

Lose 30 pounds in 10 days dept.: Health, B; MH, C.  The challenge here is to provide a fresh angle on weight loss, that most-hackneyed topic -- the mainstay of not only general health books but all those fitness pubs as well.

MH's tips from "modern food science" -- like, the smaller the plate, the less you'll eat -- may not be front-page news, but at least they're being offered to a readership that isn't to the diet born. For most women, Health's suggestions to save calories by using mustard instead of mayo, and skipping cream and sugar in coffee, are laughably obvious.

More helpful -- and fresh: Health's feature on "former fat girls," which provides tips straight from former dieters themselves, and  its roundup of new, healthful convenience foods.

Studies show 100% of leaves are green dept.: Health, B-; MH, C. Short items on scientific studies should provide cutting-edge info. Too often, they're merely fillers, the dregs of all health mags. MH rates lower in this category because it reports on even more studies with stupid conclusions. For example, "Women's desks harbor three to four times more germs than men's desks do," because women are more apt to keep food in their drawers.

Most useful info: Health gets extra credit for this category.  Since heart disease runs in my family, I found the piece on women and heart attacks particularly relevant. I'm getting a stress test soon, and it was reassuring to read that this procedure can detect a precursor endemic to women's heart disease.

Features and writing quality: Health, B - ; MH, B+. I'd pick up MH first if it was sitting in my doc's waiting room, because it's usually a more entertaining read, with humor and a real voice -- even if it's a hey-buddy-we're-all-in-this-together tone that's very different from my female sensibilities. Its lead features can be too long, but they make scientific knowledge relevant and palatable.  For example, the excellent piece on organ donation in the December issue not only moved me (it was framed around the death of the author's father) but taught me some facts, that I may someday, unfortunately, have to grapple with.

Health's lack of compelling angles on evergreen topics (in May, the benefits of deep breathing, and how to get more energy) means I can skim through an issue, put it down, and not remember a thing. Only two pieces in the May issue were memorable stylistically: the aforementioned sex manual article, and a breast cancer survivor's account of how she bared her implants to soothe the anxieties of a woman considering a double mastectomy.

Relationship Advice: Health, C-; Men's Health, B-. Both mags offer clichés in this area, though MH at least offers flashes of wit  and insight. In  Health's predictably boring world, even if "your husband left his wet towel on the bed -- again," you're advised to let it go and learn to focus on his good points.

But what if that slob took the "Will She Forgive You?" quiz in the December MH? I'd have a harder time saying "honey, that's OK," because writer Sarah Miller (a traitor to her gender) suggests that he tell some whoppers. (The photo of his lap dance at the bachelor party was just a photo-op to please the groom?)

Look of the books: Health, B; MH, B.  Neither mag is gorgeous -- but not terrible, either. Both have some outstanding photos, especially Health's candid-looking mother and daughter shots illustrating the interviews in "What My Mother Taught Me."

Both covers are too cluttered, though -- and what the hell is the Health model on the May cover doing with that hand raised awkwardly behind her head? MH at least stands out on the newsstand with its black-and-white cover.

Bottom line: Both pubs provide some useful features. I'd rather read MH because its articles are more literate and memorable, but if you're a woman, Health occasionally comes through with some relevant specialized information.

MAG STATS
Health
Published by: Southern Progress Corp., a wholly owned subsidiary of Time Inc.
Frequency: Monthly
Web site

Men's Heath
Published by: Rodale
Frequency: 10 times a year
Web site

Phyllis Fine is columns editor for MediaPost.

Magazine Rack for Wednesday, May 16, 2007: http://publications.mediapost.com/

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Card Player Magazine Gets Audited

 

Card Player Media Announces Audited Bureau of Circulation Audits of Card Player Magazine

Card Player Media announces that the Audit Bureau of Circulations (ABC) has completed its initial audit of Card Player Magazine. Card Player is the only poker publication to be audited by ABC.

Las Vegas, NV. (PRWEB) May 16, 2007 -- Card Player Media announces that the Audit Bureau of Circulations (ABC) has completed its initial audit of Card Player Magazine. Card Player is the only poker publication to be audited by ABC.

An ABC circulation audit is an in-depth examination of a publisher's circulation records over a defined period of time. An audit provides advertisers, advertising agencies, and publishers with comparable, credible, verified information that they use to plan and make print media purchases. ABC plays an essential, indispensable role in the print media buying and selling process.

"We consider the move to auditing an important part of the process of growth in our market," stated Barry Shulman, Card Player Media's CEO. "ABC audits are known around the world as reputable benchmarks of circulation and we believe that these audits will add to the considerable confidence our advertisers already place in Card Player Magazine."

The initial audit can be viewed at www.accessabc.com.

About Card Player Media:
Card Player Media is a leading media resource for poker enthusiasts at every level of interest and ability. With more than 19 years of service to the poker industry, Card Player Media is the publisher of Card Player and Card Player Europe.

Card Player Media also owns and operates a leading poker information portal on the Internet, CardPlayer.com.

For media information, contact lara.miller @ cardplayer.com

#$##

Press Contact: Lara Miller
Company Name: Card Player Media, LLC.
Phone: 702-379-1825
Website: www.cardplayer.com

LEDs Magazine Lights Up

PennWell Acquires LEDs Magazine

PennWell Corporation, a diversified global media and information company, announced today that it has acquired LEDs Magazine, a business-to-business digital magazine and web site (www.ledsmagazine.com) covering the technnology and applications of Light Emitting Diodes (LEDs).

Tulsa, OK (PRWEB) May 16, 2007 -- PennWell Corporation, a diversified global media and information company, announced today that it has acquired LEDs Magazine, a business-to-business digital magazine and web site (www.ledsmagazine.com) covering the technnology and applications of Light Emitting Diodes (LEDs). Financial terms of the sale were not disclosed.

Tim Whitaker, founder of LEDs Magazine in 2004, will join PennWell as Publisher/Editorial Director to continue the growth of the magazine in the fast-growing LEDs marketplace. Whitaker will remain based in Bristol, U.K, where he operated the business prior to the sale to PennWell. He will report to Christine Shaw, senior vice president of PennWell's Optoelectronics Group based in Nashua, New Hampshire.

The LEDs Magazine and web site also include a weekly newsletter and annual LEDs Suppliers Directory to serve over 20,000 readers who specify, design, and manufacture LED-based products for a wide range of end-use applications including general and architectural lighting, signs and displays, mobile appliances, vehicles, signals, and industry and medical. LEDs Magazine provides technical articles, case studies, application notes, product information, and business and financial news.

PennWell President and Chief Executive Officer Robert F. Biolchini, said, "This acquisition is a highly strategic fit with our portfolio of information products serving the optoelectronics markets, including our research business Strategies Unlimited, our annual conference and exhibition Strategies in Light, and Laser Focus World magazine. We are especially pleased that Tim Whitaker will become a full-time executive for PennWell's Optoelectronics Group, as we see exceptional growth opportunities for LEDs Magazine." Biolchini added that the LEDs market will grow from a $4 billion market in 2006 to over $9 billion by 2011 for an annual compound growth rate of 17%.

Shaw, who also serves as group publisher of Laser Focus World, noted that LEDs Magazine has earned its reputation as the leading information resource for the global LED community. "Tim Whitaker is widely recognized in the LEDs field. His expertise in optoelectronic semicondutor technologies combined with his solid editorial and publishing history will prove to be an asset to PennWell. I look forward to working with him and Joanna Hook, who will also join PennWell and continue in a sales role." Whitaker's career history included several years as editor of Compound Semiconductor magazine before he launched LEDs Magazine in collaboration with the Institute of Physics Publishing in the U.K.

In addition to the fit with Laser Focus World, LEDs Magazine complements PennWell's Strategies Unlimited and Strategies in Light. Strategies Unlimited, based in Campbell, California, specializes in market research reports, custom studies, and newsletters directed at the optoelectronic and optical communications industries. Strategies in Light is an annual business conference and exhibition on high-brightness LEDs. Produced annually since 1999, Strategies in Light is both the longest-running and the largest conference in the High Brightness LED industry. The 2007 event in San Jose had 627 delegates and 49 sponsors and exhibitiors with attendance from U.S., Canada, Europe, the Middle East, Asia, Africa, and New Zealand. The 2008 Strategies in Light will be held February 12-14 in Santa Clara.

About PennWell
PennWell Corporation is a diversified business-to-business media and information company that provides quality content and integrated marketing solutions for the following industries: Oil and gas, electric power, water and wastewater, environmental, electronics, semiconductor, contamination control, optoelectronics, fiberoptics, enterprise storage, converting, nanotechnology, fire, emergency services and dental. Founded in 1910, PennWell publishes 75 print and online magazines and newsletters, conducts 60 conferences and exhibitions on six continents, and has an extensive offering of books, maps, web sites, research and database services. In addition to PennWell's headquarters in Tulsa, Oklahoma the Company has major offices in Nashua, New Hampshire, Houston, Texas, London, England, Campbell, California, Fairlawn, New Jersey, Moscow, Russia, and Hong Kong, China.

#-##

Press Contact: Christine Shaw
Company Name: PennWell Corporation
Phone: 603-891-9178
Website: www.ledsmagazine.com

Business Book Gets the Conversation Going

New Business Book Gets the Conversation Going

Lois Kelly's "Beyond Buzz: The Next Generation of Word of Mouth Marketing" is released and has people talking.

Marblehead, MA (PRWEB) May 11, 2007 -- We all know that to become relevant, you need to engage your customers. But are you ready to have a real conversation and tell a good story? As Lois Kelly says, "Enough with the marketing blah blah blah -- let's talk about something interesting."

Beyond Buzz: the Next Generation of Word of Mouth Marketing, is Kelly's actionable and engaging guide on how to transform traditional marketing and communications practices into two-way conversations.

The first book to focus on the message -- not just the mechanics -- of conversational marketing, Beyond Buzz provides practical advice, tools, and techniques for listening in new ways, creating fresh ideas to talk about, and re-designing marketing roles and functions.

Author Lois Kelly also shares real-world stories of companies who are succeeding with conversational marketing, like Sun Microsystems, Unilever's Dove Brand and Women and Infants Hospital, as well as some organizations and executives who have been less successful.

Beyond Buzz shows how to:

• Uncover amazingly interesting "talk-worthy" ideas that exist in every organization.
• Create a fresh point of view that lights up conversations and gets people to say, "That's interesting. Tell me more."
• Develop word of mouth messages based on the nine things that people like to talk about the most
• Overcome the most common obstacles to succeeding in a word of mouth world.
• Listen in new ways, making customers feel heard and gleaning valuable business insights.
• Tap into nine fundamental themes that always get people talking.
• Rethink how the marketing organization, showing how to evolve the eight marketing functions most important to conversational marketing.

The bottom line is that marketing today involves engaging in conversation, and with Beyond Buzz, the author has boldly defined the best methodology for igniting the conversations, and making long-lasting meaning, not just buzz.

The book's web site is here - http://foghound.com/BeyondBuzz/ .

About the Author:

Lois Kelly, co-founder of strategic communications firm Foghound, believes the root cause of most business and marketing problems is communications. She's dedicated her career to helping companies talk about their companies and issues in ways that get people to buy, believe and change, no matter how complex the topic or how competitive the market. Clients have included SAP, Sun Microsystems, Sapient, FedEx, The Business Innovation Factory, Communispace, eRoom, Copernicus, Orange, and SAS Institute.

Previously, Lois was fo-founder and president of Thunder House, a pioneering digital marketing agency, senior vice president of The Weber Group, a high-tech public relations agency, and an executive speechwriter and issus management and crisis communications specialist.

Lois' articles have appeared in USA Today, The Wall Street Journal, Brandweek, Advertising Age, and Adweek, and she frequently speaks at conferences on marketing and communications throughout the world. She blogs at http://blog.foghound.com.

Lois is a board member of the Tony-award winning theater, Trinity Repertory Company, and is an advisor to Northeastern University's fast-growing Communications Studies program.,She's a graduate of the University of New Hampshire and Harvard University.

Contact:
For review copies or interviews with Ms. Kelly:
Nettie Hartsock, Hartsock Communications
512-396-1067

#-# #

Press Contact: NETTIE HARTSOCK
Company Name: Hartsock Communications
Phone: 512-644-6471
Website: http://foghound.com/BeyondBuzz/

National Enquirer Magazine

National Enquirer

by Larry Dobrow, Thursday, May 10, 2007
MY TOLERANCE FOR PAIN was put to the test this week, courtesy of a fractured-tooth/root-canal/realization-that-my-dental-insurance-lapsed-in-December triple shot. So as I attempt to rationalize the expenditure of a ton of cash in order to preserve my ability to nosh on Skittles, I figure I might as well continue on the masochist track with a review of the National Enquirer.

I'm not a gossip guy, which isn't to suggest that I consider myself intellectually above pinhead pursuits (anyone else dork out over Tom Gorzelanny's slightly lowered arm angle last night? I didn't think so). As entertaining in a karmic-retribution sense as the "news" that Paris Hilton will be heading to the pokey may be, I can get by without the mag's speculation about the reception she'll receive (a wild guess: sex-ay!). Similarly, a pleasant, successful afternoon isn't premised on my reception of updates on the status of Burt Reynolds' love life, Posh Spice's shopping jags and the former Miss Nevada's alleged whoredom. There are plenty of other things to read while waiting for a haircut, like the backs of Pantene bottles and religious-cult pamphlets.

And yet I kinda dig the Enquirer. Maybe that's the Percocet speaking -- I started to review a Lands' End catalog just now before realizing it wasn't a magazine -- but it seems to me that the Enquirer has refined its act over the years. Of all the gossip rags, it's the one that doesn't seem ashamed of what it is.

Hell, the mag practically basks in its low-mindedness, appending its most shocking declarations with a string of exclamation points and landing many an agenda-laden cheap shot (like an out-of-nowhere reference to Alec Baldwin as "Bozo McBoom-Boom"). The "secrets" the mag "exclusively" reveals are "tragic," "explosive" or some variation thereof. The Enquirer is not subtle in its approach, to put it mildly.

At the same time, outside of gossip grand dame People, few weekly titles can match the Enquirer's skillful presentation. I don't know how to describe it, other than to say that everything is precisely where it ought to be. Take the cover feature on "Plastic Surgery Shockers," which presents the before-and-after evidence in a way that's ideal for quick consumption. While I didn't need to see Courtney Love's shriveled stomach before breakfast, I was impressed (and more than a little embarrassed about being impressed) by the authority with which the mag made its cases.

The Enquirer also excels at making news out of nothing at all. To meet its Brad/Angelina and Lohan quotas, the mag takes a one-line premise (say, "Lindsay falls off the wagon") and somehow grows it into a 800-word feature replete with thematically on-point photos (Lindsay with her eyes looking like recessed blinds, etc.). It's a simple recipe, I suppose. You mix a few paragraphs of anonymously sourced dirt with a sprinkling of opinions from experts (who, the mag takes pains to point out, have not treated the subject they're weighing in on), and voilà: tabloid nirvana.

You've gotta wonder, actually, about the mag attributing almost every nugget to "a friend," "an insider," "an eyewitness" or "a source" ("Lindsay is also drinking alcohol. Her favorite is vodka. She pours it into a 16-oz. water bottle and drinks it straight or mixed with some soda. But she also drinks tequila and champagne," a "friend" tells us). On the other hand, the Enquirer rarely gets popped for libel -- the "truth" defense must be the magazine's get-out-of-jail-free card -- so I probably have no point here.

Slightly more diverting are the items in the May 21 issue that have nothing to do with celebrity. The mag doesn't merely convey what happened; it relates the "news" in a way that practically instructs readers how they should feel about it. Therefore we give a big thumbs-up to the dad jailed for 10 years after going all Dirty Harry on his daughter's drug dealer, and a huge razz to the sister who refuses to donate bone marrow to her ailing brother. In each instance, we're only treated to one side of the story, leaving me to wonder if most Enquirer fans realize how skillfully they're being manipulated.

Holy lord -- I just took the National Enquirer seriously. I'm going to go dunk my head in the sink now.

My favorite part of the May 21 issue could well be the trio of letters tucked away in the back, next to astrology and chat-line classifieds. I don't know why I find it so entertaining that an actual person would be motivated to send the Enquirer a missive that begins, "Why doesn't Eddie Murphy take a paternity test? That way he'll know whether he's the father of Melanie Brown's baby." But so help me, I do.

Perhaps it's the cash. The mag hands out $50 to the composer of its "Letter of the Week" and $25 for all other published submissions. Hence the note that I just zipped off to letters@nationalenquirer.com: "Gary Coleman has some nerve shouting at a woman trying to get an autograph for her wheelchair-bound kid! He should remember that it's the fans who got him to where he is today! He is a very small person -- and I'm not just talking about his height!!!!!!!!!" Send the $50 straight to my endodontist, will you?

Larry@mediapost.com

MAG STATS
Published by: Weider Publications
Frequency: Weekly
Advertising information
Web site

Larry Dobrow (larry@mediapost.com) is a Contributing Writer. 

Magazine Rack for Thursday, May 10, 2007: http://publications.mediapost.com/

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Preventive Measures, Detoxification, and Supplementation Keys to Better Health

Expert Physician, Author Shines Light on Preventive Measures and Promotes Regular Detoxification and Ongoing Supplementation as Keys to Better Health

Leading physician and author of best-selling medical books partners with Detoxologie.com to heighten awareness of need for ongoing cleansing program as part of an overall preventative health plan.

Englewood, CO (PRWEB) May 10, 2007 -- Hyla Cass M.D., an expert in integrative medicine who has authored several books, including Natural Highs and 8 Weeks to Vibrant Health, has partnered with Detoxologie.com to draw attention to the positive benefits of preventive health care, including internal cleansing.

"As a practicing physician, experience has taught me that prevention is the best method for health maintenance," Dr. Cass explains. "Since the digestive system is the first entryway for many toxins and pathogens (such as bacteria and parasites), regular detoxification is a requirement for optimal health. I have found Detoxologie™ to be one of the most comprehensive and effective colon cleansing programs available."

Dr. Cass, a nationally acclaimed innovator and expert in the field of integrative medicine, combines the best of leading-edge natural medicine with modern science in her clinical practice, writings, lectures and nationwide media appearances, most recently on ABC's top-rated daytime show The View.

As Dr. Cass stresses, detoxification is a normal, natural, and necessary part of daily well-being and health maintenance. Because of this, detoxification should be done on a consistent basis, and supported by ongoing efforts through diet and supplementation, using such products as Detoxologie's™ high-potency 30-Day Body-Cleansing and Renewal Program.

A member of the Medical Advisory Board of the Health Sciences Institute and Taste for Life magazine, and an Associate Editor at Total Health Magazine, Dr. Cass supports detoxification because once the body is cleansed and functioning more efficiently, it will absorb more nutrients from foods, allowing users to finally side-step destructive cravings for "bad" carbohydrates and saturated fats.

"It's a win-win situation," explains Detoxologie™ owner Steve Franzmann, who has suffered four strokes, the first at the age of 35. After years of extensive evaluation, Steve's medical condition was diagnosed as Lupus Anti-Coagulation Syndrome, a genetic blood disorder. During this time, rather than take multiple prescription medications that only seemed to make matters worse, Steve and wife Kelley teamed up with master herbalist Bob Nikkel in search of a natural alternative. The remarkable improvement in Steve's health led to the creation of the Detoxologie™ product line, which safely and quickly eliminates toxins from not only the digestive tract, but the organs and very cells themselves, providing Steve and other users alike with a more solid foundation on which to build better health.

In repairing Steve's health and helping others do the same, the Franzmann's have consulted with some of the nation's foremost experts on integrative medicine and naturopathic treatments. Their research and findings on the importance of internal cleansing and detoxification has led to ongoing improvements in Steve's personal health. This remains the driving force behind their commitment to providing education and a product line that will help others find health as well, an unwavering commitment they share with Dr. Cass.

About Detoxologie™ (http://www.detoxologie.com)
Detoxologie™ is a subsidiary of Triesca International LLC. Detoxologie™ is dedicated to providing safe and effective products to cleanse and detoxify the body. By offering the most comprehensive and effective herbal supplements, focusing primarily on "whole-body" detoxification and backing it up with a no questions asked-100% money back guarantee, Detoxologie™ aims to become the leading online retailer of internal cleaning products.

Media Contact:
Kelley Franzmann
triesca @ gmail.com

## - #

Press Contact: KELLIE FOWLER
Company Name: Detoxologie
Phone: 613-326-0563
Website: http://www.detoxologie.com

Pharma Collaborators Release "microRNA: Biology, Function & Expression"

Scientists from the Pharmaceutical Company GlaxoSmithKline and a Team of Academic, Biotech and Pharma Collaborators Released "microRNA: Biology, Function & Expression" (ISBN: 1933255196)

"microRNA: Biology, Function & Expression" (ISBN: 1933255196) by Neil J. Clarke, PhD and Philippe Sanseau, PhD, scientists at GlaxoSmithKline, and a team of academic, pharma, and biotech collaborators has been just published by DNA PRESS. Providing a comprehensive overview of a fast-emerging field, this volume dedicated to the biological role of microRNAs (miRNAs) discusses methods for identifying and characterizing their functions and looks at potential applications of miRNA research in medicine and pharmacology. MicroRNAs (miRNAs) are small, noncoding RNA molecules that appear to regulate gene expression. Found in plant and animal species and possibly traceable back to ancient forms of life, miRNAs are now estimated to regulate a third or more of genes in the human genome.

Eagleville, PA (PRWEB) May 8, 2007 -- Today, DNA Press announced the publication of "microRNA: Biology, Function & Expression" (ISBN: 1933255196) by Neil J. Clarke, PhD and Philippe Sanseau, PhD, scientists at GlaxoSmithKline, and a team of academic, pharma, and biotech collaborators as part of the DNA Press Nuts & Bolts series.

MicroRNAs (miRNAs or miRs), are an abundant class of small (approximately 22 nucleotides in length), non -protein -coding RNAs (sncRNAs) that appear to play important roles as negative regulators of gene expression in plants and animals.

A large number of recent papers have described the importance of miRNAs in cancer and a growing body of evidence indicates that many miRNAs are mutated or poorly expressed in tumours. For drug discovery miRNAs are now being investigated as potential biomarkers of prognosis and diagnosis, especially in Oncology but, in the future, this will surely extrapolate to other therapeutic areas.

"The challenge for us as Editors, in what is such an exciting and rapidly expanding field of research, has been what to include and what to miss out since limitations of space have, of necessity, prevented an exhaustive coverage of all possible topics in the field," said one of the editors Philippe Sanseau, PhD. "Nevertheless, our approach has been to include material from some of the very best, most active and upcoming researchers in the field, to provide the reader with a rounded overview of the biology, function and expression of miRNA. To this end, we have grouped the chapters according to the following themes; Basic miRNA Biology, General Characteristics of miRNAs, Species Interest and Function, miRNA Detection Technologies and finally, Bionformatic Approaches to Identification of miRNA and miRNA targets."

This book is a valuable tool for students, university instructors, undergraduate and graduate biology students, and experienced researchers.

The book is available through major academic book distributors, at www.amazon.com, www.dnapress.com, and wherever books are sold. Librarians can use whole sellers such as Ingram or Baker&Taylor or contact IPG http://www.ipgbook.com (a distributor for DNA Press). Orders by telephone from IPG: 800.888.4741

For interviews and review copies contact via e-mail.

BOOK DETAILS:

ISBN: 1933255196
Book binding: Hardcover
Size: 6 x 9 inches
Pages: 200
Price: $65.00

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Press Contact: JAY MORGAN
Company Name: DNA Press
Phone: 267-760-4667
Website: http://www.ipgbook.com/

Law EBooks

 

EBooks about Law - The Worlds Where Lawyers Roam

Easy to find and simple to use - eBooks About Law offers legal information at a fraction of the cost you would expect to pay. Tenants, landlords, the unhappily married, and divorces parent can all find answers to their legal question. Whether the culprit is the landlord or the boss (or even a life partner) this is the place to find out what you can do about it.

Pasadena, CA (PRWEB) May 1, 2007 -- eBooks About Law (www.eBooksAboutLaw.com) announces the opening of a new store designed to offer the best in legal information). Enter a whole new universe of information with just one click of your mouse. Titles cover everything from running your own law firm to bankruptcy, consumer protection and even criminal law.

EBooks About Law has the best selection of legal information for the layman in electronic form available today. Books from Nolo Press alone cover information about Worker's Compensation, child custody and living wills. Other titles include information of medical malpractice, patents and even taxation.

As an eBooks About Everything (www.eBooksAboutEverything.com) store, eBooks About Law offers customers reward points for registering, writing an online review or telling a friend. These points can add up to huge savings anywhere in the large and growing list of EBooks About Everything bookstores.

Pat Palmer, book critic says; "the eBooks about Law store has as wide a range of eBooks about the law as any place on earth. You can find your legal information in the eBook of your choice. You can even browse away those hours when you are patiently waiting for the urge to sue someone who is driving you insane. Just click on www.ebooksaboutlaw.com and transport yourself into a place where your legal problems are quickly put in perspective.

It's extremely easy to find what you are looking for. Want to find out about trial law, depositions and juries? Try this:

    Think It!    eBookAboutlLaw.com
    Click It!    (from administrative practices to wills)
    Read It!    Find the book you want and buy it

EBooks About Law is one of the EBooks About Everything family of stores. EBooks about Everything (www.ebooksabouteverything.com) has books for everybody, everywhere, everytime (24/7/365). EBooks About Everything: Think it; Click it; Read it!

## $ #

Press Contact: Henri Reynard
Company Name: eBooks About
Phone: 760-327-5100
Website: www.eBooksAboutLaw.com