Protect Family Members From Online Dangers And Keep Digital Information Safe

 

Studio One Launches 'Your Security Resource' Worldwide in Multiple Langauges

Symantec Exclusive Sponsor of Global Editorial Program Online

New York, NY (PRWEB) April 30, 2007 -- Studio One Networks announced the first international distribution of its new Internet program, Your Security Resource, which will deliver valuable information on how to protect family members from online dangers, and keep digital information safe and secure. The target audience for Your Security Resource is parents, grandparents and new home computer users.
       
Your Security Resource will be available to more than one billion Internet users worldwide (source: eMarketer). The program will be presented in Traditional Chinese (您的安全資源), Simplified Chinese (您的安全资源), Dutch (Uw Beveiligingshulp), English (International and American), French (Vos Ressources De Securite), German (Ihre Informationsquelle Zum Thema Sicherheit), Italian (La Tua Risorsa Sulla Sicurezza), Japanese (セキュリティリソース), Korean (사용자를 위한 보안 리소스), Portuguese (Seu Recurso De Segurança) and Spanish (Su Recurso De Seguridad).
       
Your Security Resource will include topical features such as "Seniors on the Internet," "Easy Ways to Stop Identity Thieves," "Instant Messaging the Safe Way" and "The Ten Golden Rules for Computer Safety." Other informative content will also be available in the program including "Expert Q&A," "Tech Tips," "Security Polls" and an interactive reader quiz called "The Security Quiz."

Andrew Susman, CEO of Studio One Networks said, "It's appropriate that Symantec, the global leader in information security, is the exclusive presenter of what may be the first consumer-oriented, valuable content to such a vast audience."

"We strongly believe that education is an important compliment to security software to help consumers protect their PCs," said Marian Merritt, Internet Safety Advocate for Symantec. "Now we can utilize Studio One's global footprint to reach out to the billion of online users and provide them with the information they need to have a safe and secure Internet experience."

About Studio One Networks
   
Studio One Networks, Inc. is the leader in digital program syndication for major corporate sponsors and media partners. Studio One Networks' diversified stable of programs and exclusive sponsors include Your Baby Today (Nestlé Infant Nutrition), CIO Strategy Center (Symantec) and Driving Today (Bridgestone), with over 350 media partners ranging from AOL to Wal-Mart. Visit us at www.studioone.net.

Alan Baker - Tel. 212.213.2332 ext. 209
Jeremy Duca - Tel. 212.213.2332 ext. 206
Woodrow Mosqueda - Tel. 408.517.8037

# - ##

Press Contact: JEREMY DUCA
Company Name: Studio One Networks
Phone: 212 213 2332 - 206
Website: www.studioone.net

Garden & Gun Magazine

Garden & Gun

by Fern Siegel, Wednesday, April 18, 2007
ADMITTEDLY, THE TITLE GRABS you. It's not one you'll usually find on my nightstand. I'm more of a New Yorker devotee. And for my money, the best way to catch up on current events is The Week, a slick digest that keeps me, as my college-application promised, well-rounded. Alas, in an age of cheap sensationalism and raving DJs, we look for escape.

Do we find it in Garden & Gun? If you're a lover of Southern gentility -- or Scarlett O'Hara -- the answer, unequivocally, is yes.

Now, my knowledge of the South is largely confined to its literature, which is exceptional, its bourbon, which is single-barrel, and its civil-rights protests, which were bloody. However, this is the 21st century, and much has changed in the land of Dixie. According to its Web site, at the mag's heart is "a love for the outdoors -- upland bird hunting, gardening, fishing, sailing, equestrian sports and conservation." Throw in a nod to Southern art and music, architecture and food, and readers get what's billed as "the best" of the contemporary South.

In short, the edit/ad targets are skeet-shooting, well-heeled Southerners. The demo is 55% men, 45% women, with an average household income of $100K and a median age of 42. If G&G were around in, say 1860, it would grace the drawing room of Tara. Though whether Ashley Wilkes or John Grisham would consider the South, per the editor's note, running from the Mississippi River east to the Atlantic and from the Virginias to Venezuela is anybody's guess. Hugo Chavez doesn't spell bluegrass and cotillion charm to me.

Based in Charleston, the pub, named for a 1970s city dance club, is the brainchild of John Wilson, editor-in-chief, one of the founders of Charleston magazine, and Rebecca Darwin, a former publisher of The New Yorker. Most of the premiere issue's writers and photogs are Southern, too, including Clyde Edgerton, whose first novel, Raney, was a winner.

I'm a fan of celebrating cultural traditions and roots, which is why G&G is an education for Northerners and a soon-to-be hit with upper-crust Southerners. Where else can you find an 11-page article on Thomas Jefferson's Monticello? This Renaissance man's talents -- architect, vintner, writer of the Declaration of Independence and founder of the University of Virginia -- put current politicians to shame. The story opens prior to his future triumphs; in shaping Monticello, we see, at heart, the shaping of a man.

Also, it's the first time a Table of Contents sports an image of a cute blonde aiming a bow and arrow in my face. She could put my eye out! Happily, the photo on page 23 favors the theatrical, rather than the confrontational. A woman bathed in lilac garb is held aloft -- one-handed, no less -- by a man in a tight-fitting gray suit. The story concerns the Kentucky Derby, but the pose is pure "La Cage Aux Folles."

On the funky side, there is Asheville, N.C., slugged a "New Age city as welcoming to high rollers as it is to hippies." It boasts everything from vegan bars to the Lord's Gym, where a mural of Jesus presides over the treadmills. Apparently, the answer to the question -- What would Jesus do? -- is pump it! Now that sounds like the New South to me. One quibble: The piece lists Asheville as the birthplace of F. Scott Fitzgerald. Not! The Great Gatsby author was born in St. Paul, Minn., in 1896; his wife, Zelda, hailed from Montgomery, Ala. While she is one of the more colorful Southerners of the early 20th century, F. Scott is a Yankee through and through. However, Thomas Wolfe was an Asheville son; though judging from the oversight, you can't go home again.

A second quibble is the cover. Pat Conroy, of Prince of Tides fame, is a gifted author. He writes beautiful prose. But as the cover subject, the 21st-century South looks suspiciously like the antebellum period -- with Dockers. Still, this is an elegantly art-directed magazine, and the outdoors coverage -- be it fly-fishing or turkey hunting -- hits its readership where they live. Lowcountry or Upcountry, city or small town, Garden & Gun fulfills its edict: leisurely profiling the sporting life, while celebrating the artists in its midst. Pass the bourbon and branch.


MAG STATS
Published by: Evening Post Publishing Co.
Frequency: 10 issues/year
Web site


Fern Siegel is Deputy Editor of MediaPost. 

Magazine Rack for Wednesday, April 18, 2007: http://publications.mediapost.com/

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Success Magazine

Success

by Larry Dobrow, Tuesday, April 17, 2007
PRIOR TO A PAL'S bachelor party last weekend, my elite college clique of halfwits and beverage enthusiasts hadn't hung out en masse in a few years. Jobs, kids, flu pandemics... life gets complicated, y'know? Happily, after taking care of the basics -- leaving the bachelor's cell-phone number on the answering machines of Mr. Patches and every other Syracuse-area family clown, locating the emergency exits in the event that the exotic athletes looked as game-worn as they did on their Web site, etc. --we fell back into our old rhythms quite easily.

At some point during the weekend, it dawned on me: we're all reasonably happy and successful guys, and we've managed to notch our personal and professional achievements without mistreating others or selling out (wow, I just shredded a rotator cuff patting myself on the back. Did I mention that I'm short and gassy?). So a magazine like Success, which is one part motivational tract and one part Billy's-first-business primer, doesn't have a ton of appeal to my crew or, in all likelihood, to the Fortune/Forbes set. The mag's stories concentrate more on mindset than methodology, prioritizing feel-good affirmation (you can do it! go, you!) over actionable business information.

For fledgling sales-focused entrepreneurs, however, Success delivers one thing that most other titles don't: a plan of attack. By sitting down with a range of successful biz folks and asking them what works and what doesn't, Success outlines a career-development/sustenance trajectory in a way that's both intelligent and replicable. It doesn't traffic in fancy terminology or obscure theories, nor does it propose grandiose solutions to simple problems. Rather, it lays out what has worked for others in comparable situations and tells readers to make of it what they will.

Tonally, with its platitudes and randomly interspersed quotes from many a Bob (Hope and Dylan, natch), Success gives me the type of headache that usually follows massive sugar intake. The March/April issue serves up section titles that could have been poached from a Denise Austin video ("Motivate!") and rarely dwells on the negative. I'm curious: Have any of the mag's "Can This Business Succeed?" evaluations arrived at the conclusion of "hell, no"?

I also question whether its two "coaches" should be in the business of dishing out advice. Maybe I caught them during an off month, but Michael Shevak's response to a reader question decompensates into New-age prattle ("Everyone puts the work-life conflict in their [sic] own way: Hinduism speaks of 'working with detachment from fruits of your labor'"), while Ruben Gonzalez's spiel veers towards the comically obvious ("Focus on whether you are getting results. If not, change approaches. Be open to new ideas and information").

Still, I think the touchy-feely tone and power-o'-positive-thinkin' approach is appropriate for the material at hand. After all, the title isn't Succeed Unless You Encounter An Unexpected Obstacle, Like An Ill-Tempered Panda; it's Succeed, with the unspoken subtext of "unequivocally and on your own damn terms."

Keeping that in mind, the "Your Money & Your Life" series of stories that headline the March/April issue tackle a range of oft-discussed topics (efficiency, planning for the future) with how-to gusto, rather than anecdotal monotony. Equally didactic are the profiles of sports legends Larry Bird and Roger Staubach, both of whom know a thing or two about teamwork and sportsmanship and those other find-your-winner-within things. The Q&A with supposed "Bad Boy of Banking" and ING Direct prexy Arkadi Kuhlmann loses credibility owing to its "portions of this interview were reprinted" disclaimer (uh, OK -- which portions?), but it still relates more useful information about customer service than anything Entrepreneur has run in recent months.

I have a few other quibbles, like the overabundance of generic suited-guy-in-work-environment photos, but mostly Success succeeds successily, or something. Not that it faces particularly daunting competition, but it's the best magazine of its kind.

MAG STATS
Published by: Success Magazine
Frequency: Bimonthly (frequency increases to 10 issues in 2008 and 12 in 2009)
Advertising information (note: the promo video alone is worth the click, especially for the faux-reggae soundtrack)
Web site

Larry Dobrow (larry@mediapost.com) is a Contributing Writer. 

Magazine Rack for Tuesday, April 17, 2007: http://publications.mediapost.com

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Dealmaker Magazine

Dealmaker

by Larry Dobrow, Thursday, April 12, 2007
I'M SUPPOSED TO REGARD the type of folks featured in Dealmaker with a mixture of contempt and jealousy, simply because they make lotsa cash. I'm supposed to scoff at their striped-suit rigidity and tut-tut their work-first mentality, all the while affirming my low-living cred by subsisting on Ramen Noodles and powdered milk.

Screw that. I count many such people as friends and find that they engage in considerably less self-deification than members of the media mafia -- and, I might add, are much quicker to buy the first round. Since I'm the kind of fella who likes to give back, I'm treating them to subscriptions to Dealmaker, one of the fastest-out-of-the-gate biz-pub launches in recent memory and one of the best.

Maybe it's best to start with what the publication doesn't do: namely, glorify its subjects. Sure, the March/April issue includes a few smudgy photos from the mag's launch party and once or twice tags profilees as "rainmakers." For the most part, though, Dealmaker concerns itself more with process than personality. Nearly every item answers the question "why does this matter?" within its first few sentences. The mag doesn't dawdle.

The "Players" section ought to be required reading for any editor of a profile-intensive title. In it, Dealmaker occupies itself with any number of personas (the up-and-comer, the fixer) and, in short and colorful spurts, outlines what the reader can learn from them. None of the section's eight or nine features is linear: there's a first-person recollection from a Midwestern industrialist, a three-way dialogue between shoe mogul Stuart Weitzman and his Bear Stearns investors, and tips from a Dutch lawyer poised to pounce on business opportunities in Cuba. Taken together, they convey a wealth of information without lapsing into irrelevancies (the "what makes Billy Banker tick?" jive that usually worms its way into such profiles).

Which isn't to say that Dealmaker lacks a personality or a sense of humor. "Initial Offering" kicks off with a panoramic shot of Opa-locka Executive Airport on Super Bowl weekend, with Gulfstream Jets lined up like cars at a mall. From there, it darts easily from the sober (high-end-collectible and wine gurus list their "Buy/Hold/Sell" items) to the absurd (a quickie "Elevator Pitch" of an investment idea, the wildly entertaining "My Deal From Hell" tale) and back (a brief mentor/mentee conversation). The section works owing to both its balance and its brevity.

Dealmaker falls a little flat when it steps outside its immediate realm of expertise. The lifestyle-y items in the back-of-the-book "Closing" section -- cars, booze, watches, blah blah blah -- come across as generic, possibly because their mild boosterism contrasts starkly with the authority of the issue's on-point business features. On the other hand, the "Road Warrior" compilation of travel gadgets and tips, which includes everything from a three-hour Beijing tour for the time-pressed to a review of a new Singapore Airlines first-class seat, reads like it was written by somebody who logs 200 days on the road every year.

As for Dealmaker's look, it goes the clean-and-modern route without OD'ing on graphically superfluous flourishes. The mag eschews posed-within-an-inch-of-his-life exec shots in favor of more informal ones, like the black-and-white pix that, strung together across the top of a two-page spread, do a wonderful job of illustrating the personalities in the story that accompanies them. "Players" goes with a split-column format, offering a "Scorecard" of biographical info down the center of the page. Dealmaker even finds a novel way to present a selection of high-high-high end briefcases, "posing" them in various locations around New York's Grand Central Terminal.

As a rule, I prefer to wait an issue or three before reviewing any new publication. The mag deserves a few months to work out the kinks; I deserve a few months to judge whether the mag has enough bullets in its arsenal o' ideas to make it worth my while. Two issues in, however, Dealmaker goes about its business like a veteran. Presenting useful, timely information for an audience that traffics in it... wow, what a novel concept. Really, this whole magazine thing ain't so hard; Dealmaker makes it look easy.


MAG STATS
Published by: Doubledown Media
Frequency: Five issues in 2007, TBD beyond that
Advertising information
http://www.dealmakerdaily.com/magazine/index.html

Larry Dobrow (larry@mediapost.com) is a Contributing Writer. 

Magazine Rack for Thursday, April 12, 2007: http://publications.mediapost.com

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Desert Living Magazine

Desert Living

by Fern Siegel, Wednesday, April 11, 2007
WHEN YOU THINK BERLIN cabaret during the Weimar, do you think Desert Living? Me, too! That's why the cover clicked. For most New Yorkers, nature is the gentle breeze from the passing subway, so having a pseudo-decadent cover shot of a pseudo Sally Bowles in the Kit Kat Club makes perfect sense. She stands astride cover lines for "Smokin' Hot Kitchens" and "5 Killer Home Remodels." Face it: Cabaret is smokin' and killer. And apparently, so are those who call the desert home.

At least, according to the mag's advertisers, which target upscale readers in the Southwest. The tagline -- modern luxury for the desert -- serves up food, fashion, design and travel. This 10-year-old lifestyle pub has a clean, crisp look and a commitment to affluence. How do we know? The price tag is attached to all front-of-book items, as well as the designer-bag spread.

Such detail would please my mother. She hates to look through shelter books, discover the perfect item, then wonder what it costs. Mom, you can stop wondering. The brown Hermes bag is $7,000, the pasta pot is $238 and the bottle of Leyenda tequila you'll need to revive yourself is $250.

Readers, however, will like the easy, upbeat tone.

Desert Living goal is to tout the region's lifestyle plusses -- and by and large, that means interiors. Take real-estate agents Shawn and Tiffany Danley. The subjects of the story "Finders Keepers," they don't look old enough to drive, let alone dabble in Donald Trump's favorite pastime. They've carved out a market for themselves -- matching buyers with unique properties. That's code for houses that retain original design and charm, without the "improvements" slapped on over the decades. Translation: most people don't want to live in an architectural nightmare. Could the previous homeowners be as dysfunctional as their design choices? Maybe you can judge a book by its cover.

Next up is "Get Plastered." It notes a popular trend among the green crowd: American Clay Plaster. In my co-op, we don't so much plaster as watch the building splatter paint on the walls, which, in New York real estate, equals major capital improvements. However, DL's Home section, which is sizeable, highlights a sleek, uncluttered look. Whatever desert living is, it isn't messy. Admittedly, we only see snippets of a kitchen or living room. In real life, you chuck your stuff in, and Frank Lloyd Wright's linear genius is buried beneath an avalanche of fashion mistakes.

So it came as some surprise to learn in the travel section that Ian Schrager's newest hotel, New York's Gramercy Park, is billed as hip in an unconventional way. Complete with creations from Julian Schnabel and Maarten Baas, it includes "mismatching furniture, clashing colors and textural overload." The rest of us just call this home. On the plus side, many stories boast clever headlines, including "Cool Down" for a fridge and "Stud Muffin" for that healthy, gluten-free breakfast treat. I paused, though, at "Pimp Your Bathroom." Since when did "pimp" become a word fit for civilized company? Do Wall Streeters "ho" a stock? Prediction: it will be the next big thing in action verbs.

Speaking of action, where does our "Cabaret" motif appear? In the "Go Figure" fashion spread. I'm not sure a $2, 400 Gucci burgundy dress with poppy-piped flute sleeves is what Christopher Isherwood had in mind when he wrote "The Berlin Stories," but I know he'd approve the poses. And most of us would be happy to experience the low-key Horizon Hotel in Palm Springs, a renovated series of 1952 bungalows originally designed by famed architect William Cody. Starting at $159 a night, it's just blocks from downtown. While the desert has witnessed many transcendent wonders, like the Exodus story, DL chronicles more earthbound pleasures. If the serenity in these pages is anything to go by, heaven can wait.

MAG STATS
Published by: City Publishing
Frequency: 8 times a year
http://www.desertlivingmag.com/

Fern Siegel is Deputy Editor of MediaPost. 

Magazine Rack for Wednesday, April 11, 2007: http://publications.mediapost.com

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Electronic House Magazine

Electronic House

by Larry Dobrow, Tuesday, April 10, 2007
EVERYTHING ASSOCIATED WITH HIGH-END home audio and video kicks more than a thimbleful of tush. Our wall-sized televisions, for instance, grandly affirm the righteous indignation of a fat-suited Tyra Banks, while our supersonic stereos deliver the mellifluous trills of Coldplay in all their girly glory. So why don't most home-theater magazines occasionally acknowledge that this stuff is, you know, fun?

Electronic House may be the worst offender that I've encountered. Never mind the March/April issue's typos (a story on page 15 is listed on the contents page as running on page 115; the seller of a featured item is billed as "Staple's") or the press releases masquerading as stories (from a piece on Windows Vista: "[It] includes a special HotStart mode that instantly starts movie, TV or music playback without requiring the full operating system to boot up. This allows you to enjoy the feature-rich benefits of a computer in the entertainment room without paying the penalty of waiting for the computer to fire up"). No, the real issue here is that the magazine fails to convey a modicum of excitement about the subject at hand. It's the Bataan Death March of enthusiast publications.

The piece on a pimped-up Lexus sound system joylessly notes its features, while the six featured home-theater spreads do little beyond provide laundry lists of components. The mag, in fact, accomplishes the near-impossible by somehow draining all vitality and cool factor from a piece on an indoor pool converted into a home theater (some big ol' pix next time around, maybe?). Even the editor's note, that reliable bastion of we-are-fabulous boosterism, doesn't get any more involved or engaged than "I can't wait to receive much more HD content." Separately, rumor has it that the editor of Astronomy Today can't wait to buy more telescopes.

I also don't have the slightest idea who Electronic House is written for. Anybody with more than a cursory interest in home theater will dismiss the mag's shallow, detail-light content without a second look, and anybody who doesn't care about home theater won't pick up a title like this in the first place. Who's left? "Home theater for retards" isn't an especially compelling editorial hook.

That's neither politically correct nor particularly articulate, I realize, but I don't know how better to characterize the March/April issue's hodgepodge of dim and dimmer items. The cover feature on "The New HD" rehashes information long ago covered in Home Theater and Sound & Vision, supplementing it with a next-generation-audio sidebar so in-depth that it only fills 65% of a page (the rest is left blank). The how-to on selecting a home-theater designer stresses that readers should "expect top-notch professionalism from each and every one" -- like Home Smart Home's marketing director Chris Stanfa, who inexplicably finds his way into a photo accompanying the story.

Not that anybody expects eloquence from an electronics mag, but the stories are alternately filled with big-picture pronouncements that have been beaten to death elsewhere ("like it or not, TVs are becoming PCs, and PCs are becoming TVs") and ones that practically beg to be taken out of context ("racks come in all shapes, sizes and prices"). Don't look for help from the mag's two columnists; one wastes his 500-word allotment on a dry discussion of "Batman Begins," "The Constant Gardener" and other mega-timely content he enjoyed during the past year.

I think I've made my point, if a bit more humorlessly than usual. Do not read, peruse, advertise in, make eye contact with, or otherwise engage Electronic House. OK?


MAG STATS
Published by: EH Publishing
Frequency: 10 issues per year
Advertising information
Web site

Larry Dobrow (larry@mediapost.com) is a Contributing Writer. 

Magazine Rack for Tuesday, April 10, 2007: 
http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=58533

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Businesses Beware - New Battlefront in Email and Web Email and the Web offers colossal productivity benefits. But it also poses areas of risk that can threaten productivity, system uptime and the reputation of your organization. New external threats like phishing and spyware need more than traditional anti-virus defences. ...

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