Thursday, June 29, 2006

Borrow Money To Make $1 Million In Real Estate Says $20 Book

Tyler G. Hicks, Author of Several Best-selling Books on Real Estate Investment, Releases Newest Book
 
Best-selling author Tyler G. Hicks today released his newest book, "How to Acquire $1-Million in Income Real Estate in 1 Year On Borrowed Money in Your Free Time." The book shows beginning and experienced real estate investors how and where to get $1-million in income real estate in one year in their spare time on borrowed money. Included are 1,000 Web addresses of Internet, plus tips on using the Internet to reach investment goals.
 
Rockville Centre, NY, June 29, 2006 --(PR.COM)-- Popular real estate investment author Tyler G. Hicks today released his latest book, titled, "How to Acquire $1-Million in Income Real Estate in 1 Year On Borrowed Money in Your Free Time." The new book shows beginning and experienced real estate investors how, and where, to acquire $1-million in income real estate in one year in their spare time using borrowed money. Starting with the reasons why real estate is the world’s best borrowed-money business, the book moves into hands-on ways for any investor to:
 
Choose the type of income property he/she wants to invest in. Thus, you can select office buildings, hotels, motels, mobile home parks, residential properties, storage facilities, mixed-use properties, nursing homes, medical office buildings, new and used-car lots, gas stations, golf courses, mega malls, senior housing, marinas, warehouses, strip malls, etc.
 
Pick one of 49 mortgages that can finance the income property.
 
Find loans through the author’s company, or on the Internet to finance income property acquisitions.
 
Deal with, and obtain funding from, private lenders.
 
Use self-starter methods to get the money needed to buy income real estate.
 
Get financing even with bad credit/no credit on the investor’s record.
 
Find, in this book, 500+ Internet lenders for many types of loans, 25+ private lenders, dozens of commercial property lenders, and many residential (single- and multi-family) home lenders.
 
Tap into little-known sources of income real estate financing for both beginners and experienced wealth builders.
 
Use 100% financing (zero-down) methods to acquire income real estate, regardless of your credit rating.
 
Build wealth almost anywhere with property appreciation.
 
Put wraparound mortgages to work to acquire desirable income properties of any kind you like.
 
Bring it all together—use a proven schedule to acquire $1-million in real estate in one year on borrowed money.
 
Get personal one-on-one mentoring from the author for your income real estate projects and business.
 
Readers are given numerous real-life examples of people who have acquired $1-million in real estate in one year, or less, in their spare time, using borrowed money. Actual letters from readers give details of the property price, income, expenses, and down payment.
 
To further assist the reader in acquiring the income real estate he/she seeks, dozens of sources of funding are given, including private lenders, state lenders, Internet-based lenders, and federal government lenders. The data include lender name, address, telephone, fax and e-mail.
 
Using this easy-to-read, rapidly-paced, hands-on guide, the ambitious real estate wealth builder should be able to acquire $1-million in income real estate in one year on borrowed money in his/her spare time.
 
The book has 268 pages, is a 6 in. by 9 in. paperback, and is available from IWS, Inc. PO Box 186, Merrick NY 11566-0186 for $20 via Air Mail. Customers may pay by credit card, check or money order. Call 516-766-5850 to order by credit card.
 
###
 
Contact Information
 
IWS, Inc.
Tyler G. Hicks
800-323-0548
dhicks@iwsmoney.com
http://www.iws-inc.com
Alternate phone: 516-766-5850

Wednesday, June 28, 2006

I wish all my domains were as well-promoted as this one...

I bought this domain (www.7500books.com) last year after seeing spam that promoted it and discovered that is was not registered(!). While there is no real site hosted on it, my traffic seems to be going up. I'm not sure, but I think someone may still be creating links and classified ads that point to the site....? I just found these three listings:

==================================================
7500books - The Instant Publisher Platinum CDROM
Annise Annisa
Scotia Dr.
FL 30000
zxzxzxzx@yahoo.com
A fabulous collection of 750 Books, Reports & Manuals You Can
Reprint & Sell and Make a Fortune! How to Write a Job Winning
Resume, How to Sell Books ByMail, How to Write Profitable
Classified Ads and many more!
http://www.7500books.com

Company name: 7500books.com
Business Description: 750 Books, Reports & Manuals You
Can Reprint & Sell and Make a Fortune! How to Write a Job
Winning Resume, How to Sell Books By Mail, How to Write
Profitable Classified Ads and many more!
: Scotia Dr., FL
Tel / Fax & Contact: 561-582-nnnn

Ad id number: 75157
Action: Other
Item: Instant Publisher Platinum
Category: Miscellaneous
Price: $148.00 + S&H
Description: 750 Books, Reports & Manuals You Can Reprint
& Sell and Make a Fortune! How to Write a Job Winning
Resume, How to Sell Books ByMail, How to Write Profitable
Classified Ads, Free Publicity for Your Business, Secrets of
the Richest People and many, many more!
Name: Elton Elvis
Email: Click here to email the person who posted this ad
URL: http://www.7500books.com
Phone: 561-582-xxxx
Address: nnnn Scotia Dr., Florida
United States
Expires: Jul 2, 2006
================================================

At this point, I'd be willing to sell the domain and site if someone is interested. Just send me a message to webmaster1 @ 7500books.com with your offer and we can see if we can strike a deal. Before you set a price, please note all the links and the current Google PageRank for the site and send me a serious offer.

(hris

Publication Panders To Public Perception Pandemic Is Pending

To Avoid Pandemic Pandemonium, Read "Infection Protection: Pandemic" ? Your Personal Survival Handbook for Today's New Infectious Disease Threats

 Answers At Last! Infectious disease experts agree that it's not "if" bird flu will enter the United States, but "when." The resulting H5N1 pandemic will cripple the US economy, halting most commerce for a period of 12 to 24 months and bankrupting the federal government and most American citizens. The pandemic will also cause grave panic among the nation's residents, as sources of food, medicine, and the necessities of daily living will ultimately become unavailable. Presently, there is little effective, unified worldwide or national leadership in the arena of discovering real prevention and/or treatment protocols for H5N1. Consequently, it is up to each of us as individuals, to mount our own personal preparedness and protection program. The new book, "Infection Protection: Pandemic" provides an introductory backdrop of information about influenza in-general and bird flu in-specific, and the current -- and potentially fatal future -- ramifications of the H5N1 virus. Readers are then provided a set of Top Ten Preventive Strategies that aim to help optimize the performance of an individual's immune system, as well as enhance an individual's overall immune resistance to a wide variety of infectious diseases.

Chicago, IL (PRWEB) June 28, 2006 -- Historians estimate that, at one point, over half of the 1.6 billion people in the world in 1918 were infected with the Spanish Flu. Millions of young, healthy adults fell ill to the disease and died from the suffocation it caused. Experts now estimate that approximately 80 to 100 million people perished worldwide. Not only reducing the global population by one-sixteenth, the 1918 flu pandemic caused brain damage in many of its survivors. The 1918 flu pandemic caused the largest one-year decline in the average lifespan in the United States in modern history, slashing it by a full twelve years.

Sometimes referred to as "America's forgotten pandemic," the 1918 flu pandemic continues to haunt medical experts and scientists around the globe. We are on the verge of experiencing another worldwide infectious disease outbreak, this time perhaps caused by the bird flu virus known as H5N1. In a worst-case scenario:

~ Worldwide, the United Nations estimates that from 5 to 150 million people may die should an H5N1 pandemic occur. The World Health Organization projects from 2 million to 7.4 million deaths, which it concedes is a "relatively conservative estimate" for purposes of providing a plausible planning target. The World Bank cites sources suggesting that a more virulent form (similar to the 1918-1919 strain) of pandemic flu may kill as many as 180-260 million in a worst-case scenario.
~ In preparing its Implementation Plan for the National Strategy for Pandemic Influenza, the U.S. federal government assumes that 30% of the population ? 100 million ? would be infected, and that as many as 1.9 million would die ? greater than the total deaths caused in a single year by heart disease, cancers, strokes, chronic pulmonary disease, AIDS, and Alzheimer's Disease combined. One disease model projects that if the U.S. population (standing at 295 million at the time of the projection) is exposed to the H5N1 flu strain, 33% would be infected (97.3 million) with a resulting death rate of 0.58% (5.6 million deaths) ? more than twice the number of deaths from all the ten leading causes of death combined. So far, however, H5N1 has been 57% lethal in humans, meaning that in the very-worst case, possibly upwards of 50 million Americans may die.

In the best-case scenario: An H5N1 pandemic strikes but is no more lethal than seasonal influenza. Be mindful, however, that even this scenario has a sizeable death toll ? 200,000 to 1.5 million deaths worldwide and 36,000 in the U.S. alone. That's the "good news."

Infectious disease experts agree that it's not "if" bird flu will enter the United States, but "when." The resulting H5N1 pandemic will cripple the US economy, halting most commerce for a period of 12 to 24 months and bankrupting the federal government and most American citizens. The pandemic will also cause grave panic among the nation's residents, as sources of food, medicine, and the necessities of daily living will ultimately become unavailable. Presently, there is little effective, unified worldwide or national leadership in the arena of discovering real prevention and/or treatment protocols for H5N1. Consequently, it is up to each of us as individuals, to mount our own personal preparedness and protection program. The new book titled "Infection Protection: Pandemic" [Copyright © 2006; 176 pages, softcover; ISBN 0-9668937-8-6; American Academy of Anti-Aging Medicine (A4M); US $27.95 provides an introductory backdrop of information about influenza in-general and bird flu in-specific, and the current ? and potentially fatal future ? ramifications of the H5N1 virus. Readers are then provided a set of Top Ten Preventive Strategies that aim to help optimize the performance of an individual's immune system, as well as enhance an individual's overall immune resistance to a wide variety of infectious diseases. Some of the specific tips offered in "Infection Protection: Pandemic" include:

~ The simplest, cheapest ways to ward off pathogens from invading the body
~ The "Immunity Desk Reference," offering 70+ natural, non-toxic approaches to immune enhancement, and highlighting the Top Ten Immune Enhancers
~ Inexpensive yet critical ways to boost an individual's resistance to infectious disease by using readily available materials from the supermarket and drug store
~ Do-it-yourself barriers and personal safety practices
~ No-cost ways to minimize the germ load on the body
~ How to safely handle food (particularly, chicken and eggs) in the kitchen
~ How to travel smartly and safely given today's infectious disease threats
~ The latest news on anti-viral medications, including novel uses of existing Rxs
~ Checklists for individuals and families to be properly prepared in advance of a pandemic

"Infection Protection: Pandemic" was written by Ronald Klatz, M.D., D.O., and Dr. Robert Goldman, M.D., Ph.D., D.O., FAASP. Dr. Klatz is a long-time scientific pioneer and innovator. As the originator of the the term "anti-aging" and regarded as the movement's first physician and chief champion, Dr. Klatz serves as President of the American Academy of Anti-Aging Medicine (A4M; www.worldhealth.net), the world's leading non-profit organization dedicated to advancing research and clinical pursuits that enhance the quality, and extend the quantity, of the human lifespan. In an Online Extra to the "BusinessWeek" March 2006 issue, the magazine refers to Dr. Klatz as the "Guru of anti-aging" and is hailed as a "leading light in the anti-aging medical movement." Dr. Klatz is considered a futurist in the field of advanced biotechnology, having overseen a patent portfolio of over 100 scientific patents and with more than 32 medical/health book titles in print. Dr. Goldman, physician, research scientist, and surgeon, serves as Chairman of the A4M, as well as Chairman of the International Medical Commission, which oversees sports medicine programs in over 170 nations.

Drs. Klatz and Goldman wrote "Infection Protection: Pandemic" because succumbing to infectious disease can dramatically ? and negatively ? impact how long and how well each of us lives. The physician authors of "Infection Protection: Pandemic" remind readers of a recent upward trend in deaths due to respiratory diseases. In the U.S., influenza and pneumonia are now the 7th leading cause of death (responsible for 2.7% of all deaths in the nation), and chronic lower respiratory diseases are now are the 4th leading cause of death (5.1% of all U.S. deaths). All totaled these diseases kill more than 190,000 Americans each year. A direct threat to how long and well you live, respiratory diseases are largely avoidable and preventable.

To write "Infection Protection: Pandemic," Drs. Klatz and Goldman distilled thousands of pages of information, from unbiased expert sources including the United Nations, the World Health Organization, the U.S. Department of Health & Human Services, the U.S. Centers for Disease Control and Prevention, the U.S. Food and Drug Administration, and the U.S. White House. This book is your single source of the essential personal knowledge you need to survive the H5N1 threat ? and the many other emerging and re-emerging infectious disease threats that plague our modern world.

"Infection Protection: Pandemic" will be available to the general public 10 July 2006. It can be ordered by calling the American Academy of Anti-Aging Medicine (A4M) at tel. (773) 528-4333 or by visiting the A4M's Online Bookstore at www.worldhealth.net.

Members of the working press may request a review copy of "Infection Protection: Pandemic" by completing the Contact Form at www.a4minfo.net/pandemic.

MEDIA CONTACT:
SOURCE: The American Academy of Anti-Aging Medicine (A4M), Chicago, IL
CONTACT: Catherine Cebula
PHONE: (877) 572-0608
FAX: (978) 742-9719
WEBSITE: www.a4minfo.net/pandemic and www.worldhealth.net

# # #

Press Contact: Catherine Cebula
Company Name: AMERICAN ACADEMY OF ANTI-AGING MEDICINE (A4M)
Email: email protected from spam bots
Phone: 877-572-0608
Website: www.a4minfo.net/pandemic

Sunday, June 18, 2006

LexisNexis Practice Guide: Florida Business Torts

 
Harley S. Tropin is the Lead Legal Consultant for a New Book: LexisNexis Practice Guide: Florida Business Torts

Harley S. Tropin Chair of Kozyak Tropin & Throckmorton’s Litigation Department, Contributes to a Book on Business Torts Law in Florida.

Miami, Florida (PRWEB) June 18, 2006 -- On March 31st, 2006 Lexis Nexis Publishing released a new book edited by Harley S. Tropin, from Kozyak Tropin & Throckmorton, Judge David M. Gersten, and Irwin Gilbert of Gilbert & Associates, LexisNexis Practice Guide: Florida Business Torts.

This book establishes a new standard in legal practice guides. The Florida Business Torts gives you a step-by-step guidance on how to litigate business torts cases in Florida. The task-based format provides tips created by Mr. Tropin & his co-authors, including strategic points, warnings, judicial notes, and traps on topics ranging from identifying actionable unfair trade practices to selecting remedies for fraud claims to defending against cybersquatting. Other features include checklists, core cases for important points of law, and extensive forms, including sample complaints.

Harley S. Tropin has been ranked as one of the Best Lawyers in commercial litigation by Best Lawyers in America for the past ten years, selected by the publication as one of only 12 lawyers to hire in “Bet the Company Litigation.” He was named “Most Effective Lawyer,” by the Daily Business Review in 2005. Mr. Tropin ranked as a Tier One commercial litigator in the Chambers USA Guide for 2006. He has served as lead or co-lead counsel on a number of landmark business cases, including In Re Humana, Inc., Managed Care Litigation, Premium Sales Corporation, In Re U.S. Oil & Gas, and Abrams v. PaineWebber. He has lectured extensively on complex litigation issues and is currently an adjunct professor of trial advocacy with the University of Miami School of Law.

Kozyak Tropin & Throckmorton is an AV Rated law firm located in Miami, Florida. The 20 lawyer firm handles complex commercial litigation and Florida’s largest corporate bankruptcies. It represents clients in contract, tort, securities fraud, professional malpractice, intellectual property, unfair competition, employment disputes, antitrust matters and class action litigation and defense.

For more information about Kozyak Tropin & Throckmorton please visit the website
http://www.kttlaw.com/ or visit Harley S. Tropin’s biography at http://www.kttlaw.com/basic/att_tropin.htm

The book is available through Matthew Bender for a price of $140.00, ISBN: 0820563919. It is a single looseleaf volume. Currently the volume can be purchased at:
http://bookstore.lexis.com/bookstore/catalog?action=product&prod_id=58539&bkloc=pubpicks0506 or under Publisher’s Picks at Http://bookstore.lexis.com/bookstore/catalog

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Press Contact: Chris Cardillo
Company Name: Kozyak Tropin & Throckmorton
Email: email protected from spam bots
Phone: 305-728-2999
Website: kttlaw.com

_______________________________________________________
Free trade and professional industry magazines are available at
http://www.consultant-directory.tradepub.com
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Mesothelioma. Learn more about this killer cancer.
Visit http://www.Mesothelioma-Search-Engine.com
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JR Roberts, a Security Expert Witness can help you prosecute
or defend your criminal or negligent liability case in court.
http://www.jrrobertssecurity.com
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http://www.legal-search-engine.com
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Thursday, June 15, 2006

Book Sheds Light on Contraception and Abortion in Islam

 
New Book Sheds Light on Contraception and Abortion in Islam

• Unique book a resource for healthcare professionals and Muslim couples looking for Islamic perspective on birth control • Author uses “careful consideration of the modern context” while issuing rulings – Clinical Instructor at University of Chicago Hospitals

Santa Barbara, CA (PRWEB) June 15, 2006 -- Healthcare professionals and Muslim couples now have greater guidance on Islam’s role in the bedroom available to them as a much-anticipated guidebook on birth control and abortion goes on sale in the United States and Canada today.

In Birth Control & Abortion in Islam, British-born scholar Muhammad ibn Adam al-Kawthari explains common contraceptive methods, such as the morning-after pill and the patch, and discusses abortion, giving rulings deduced from the Qur’an and sayings of the Prophet Mohammad (peace be upon him).

Husain Abdul Sattar, a clinical instructor at the University of Chicago Hospitals, says the author’s “careful consideration of the modern context” while issuing Islamic rulings makes the book an invaluable resource.

“This book is a must-read, especially for healthcare professionals who might have to discuss issues related to abortion or birth control with Muslim patients,” said Abdul Sattar.

While there is an abundance of literature discussing birth control in both Christianity and Judaism, that is not the case in Islam, according to Abdur Rahman, a spokesperson for White Thread Press, the publisher of the book.

“There has been a real need for guidance on birth control as young Muslim couples, especially in the West, are increasingly drawn towards using contraception through its prevalence in society nowadays,” he said.

Rahman says libraries and distributors from across America have expressed interest in the book, which retails for $7.95 U.S. Review copies are available for journals and universities.

White Thread Press is a Santa Barbara, California-based publisher of traditional Islamic texts. Its mission is to aid in the revival of the true heritage of Islamic scholarship in the Muslim, English-speaking world by presenting original works by contemporary scholars and translated classical texts of scholars past.

White Thread Press books are known for their elegance and high quality that, until recently, were difficult to find in English-language Islamic books published overseas.

For more information, please visit http://www.whitethreadpress.com.

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Press Contact: Abdur-Rahman
Company Name: White Thread Press
Email: email protected from spam bots
Phone: 805 968 4666
Website:
http://www.whitethreadpress.com

Wednesday, June 14, 2006

MySpace Safety Book Written and Published By Parents

 
Parents Write, Publish MySpace Safety Book

The new book "MySpace Safety: 51 Tips for Teens and Parents" is the first detailed guide about MySpace.com. The book was written and published by Kevin and Dale Farnham, whose youngest child was one of the first MySpace members.

Pomfret, CT (PRWEB) June 14, 2006 -- "MySpace Safety: 51 Tips for Teens and Parents" is the first detailed guide about MySpace.com. The book was written by Kevin and Dale Farnham. Excepts from the book can be viewed at the publisher's site http://HowToPrimers.com.

The Farnhams' "MySpace Safety" project which includes the web site
http://MySpaceSafetyTips.com has drawn praise from online safety experts, including CBS News On-Air Technology Analyst Larry Magid. Larry interviewed Kevin regarding safety-related details of MySpace.com, and included Kevin’s comments in his "Buckle In For Safety On The Web" article that was published at CBSNews.com on April 25, 2006.

Kevin was also a primary source for an article about virtual identity and crime on the Internet, written by Yuk Hui for Asian Weekly, the leading globally circulated Chinese newsweekly magazine.

"MySpace Safety: 51 Tips for Teens and Parents" analyzes every facet of the MySpace.com site, and presents practical advice to teens and parents on how to use the site safely and responsibly.

For parents, who surely have heard a lot about MySpace in the news, but who may not know much about the site through first-hand experience, the book is a detailed guide, a user's manual that can be applied to enable the parent to navigate the site and understand exactly what MySpace is all about.

For teens who are about to join MySpace, the book provides practical guidelines on how to sign up, configure their account, and use the site features without exposing themselves to risk. For teens who already have MySpace accounts, the book provides the steps for modifying settings and removing personal information that adds to risk.

The book also includes script code that alters a user's page to avoid certain kinds of undesirable contact. The authors address the growing problem presented by malicious hackers, spammers, profile tracker spyware, and phishing scams. The book concludes with a look at the possible future impact and repercussions of personal information posted on MySpace today.

Visit http://HowToPrimers.com to read excerpts from "MySpace Safety: 51 Tips for Teens and Parents." The book is available in a paperback edition or a downloadable digital edition (requires Adobe Reader).

About the Authors

Kevin and Dale Farnham are the parents of two children, now in college, who began using their computers for online social interaction, online gaming, and work/study related tasks early on. Kevin Farnham is a computer/software professional who has written articles for Linux Journal, OreillyNet.com, and ASPToday.com. Kevin has also been a technical editor and reviewer for many computer software books published by SAMS and Wrox Press. MySpace Safety is Dale Farnham’s first professional writing endeavor.

About the Book
Authors: Kevin Farnham, Dale Farnham
Publisher: How-To Primers, Pomfret, CT
ISBN: 0-9778833-5-3
LCCN: 2006924027
Categories: Computers-Internet-World Wide Web; Family & Relationships-Life Stages-Teenagers
Length: 184 pages
Binding: 6" x 9" paperback
Publish Date: May 2006
Retail Price: $14.95 (print); $7.95 (digital)
Availability:     Amazon.com, BN.com, HowToPrimers.com, Amazon.co.uk

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Press Contact: Kevin Farnham
Company Name: LYRA TECHNICAL SYSTEMS, INC.
Email: email protected from spam bots
Phone: 860-963-2395
Website:
http://www.HowToPrimers.com

Equestrian Travel Site Not Just Horsing Around

EquestrianAdventurer.com: Travel and Adventure Resource for Riders...and Writers
 
Launched earlier this year, EquestrianAdventurer.com has quickly become the number one internet resource for equestrian travel. EquestrianAdventurer.com also makes a great resource for equestrian and travel writers.
 
Los Angeles, CA, June 14, 2006 --(PR.COM)-- Launched earlier this year, EquestrianAdventurer.com has quickly become the leading resource for all types of equestrian travel. The site features a complete guide to equestrian-themed vacations, including riding holidays, resorts, guest ranches and training centers all over the world. Designed with the horse enthusiast in mind, EquestrianAdventurer.com also connects users to other travelers and provides travel and riding tips from experts around the world.
 
EquestrianAdventurer.com’s bi-monthly Equestrian Travel Column is published in over 20 regional riding magazines around the world. Selected feature articles also appear in travel magazines and on equestrian and outdoor adventure web sites based all over the world. The Editor’s Blog regularly updates readers on all types of exciting horseback riding vacations.
 
With its knowledgeable staff and commitment to equestrian travel, EquestrianAdventurer.com has become an invaluable resource for those looking to travel and those writing about travel destinations or activities.
 
For more information on equestrian travel or Equestrian Adventurer articles, please contact publisher/editor Mark Gochman.
 
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Contact Information
 
Equestrian Adventurer Media
Mark Gochman
(323) 656-4684
markg@equestrianadventurer.com
www.equestrianadventurer.com
2178 Sunset Crest Dr., Suite 200
Los Angeles, CA 90046

Friday, June 09, 2006

Ad Technology Jams Usable Text Into Compact Creatives

 
snap2eyes To Offer CPC-Optimized Textpandable Ad Template For Free; Fully Customizable Ad Template Redefines Text Ad

The versatile, cost-free, and easy to use Textpandable™ ad template empowers any business or non-profit organization to create text-filled Internet ads that feature aesthetic simplicity, eye-catching animation, and functional sophistication. Users simply enter their ad copy (including up to 5,000 words of expandable text) and specify their design and color preferences from among scores of options displayed in the intuitively organized user interface containing both the customizable ad properties and the user-friendly, integrated help that explains each option. Because Textpandable ads can hold much more information than conventional text-based ads, they also lead to smarter click decisions by the Internet user, and thereby decrease frustration and wasted time for the Internet user as well as squandered CPC expenses for the advertiser.

New York, NY (PRWEB) June 9, 2006 – Online advertising company snap2eyes LLC (www.snap2eyes.com) announces the launch of its Textpandable™ ad template, an information and feature-rich, customizable, rich media ad template (see: www.textpandable.com).

The versatile, cost-free, and easy to use ad template empowers any business or non-profit organization to create text-filled Internet ads that feature aesthetic simplicity, eye-catching animation, and functional sophistication. To create an online ad based on the Textpandable ad template, advertisers require no knowledge of any rich media authoring tools, HTML coding, or other programming languages, and need not create any graphics or other visual resources. Users simply enter their ad copy and specify their design and color preferences from among the many options displayed in the intuitively organized user interface containing both the customizable ad properties and the user-friendly, integrated help that explains each option.

The Textpandable ad template is available in several standard IAB ad unit sizes and shapes, including 250x250 IMU squares, 160x600 IMU skyscrapers, and 300x600 IMU half page ads. Advertisers can also choose a non-standard size by selecting “Custom IMU.” For any size chosen, advertisers can select the color of up to 45 different graphical components of the Textpandable ad template, including the color of various lines, buttons, backgrounds, and sections. Users can also tailor nearly 60 non-color settings, such as font style, background patterns, text alignment, and total expanding text areas. The Textpandable thus offers advertisers a virtually endless array of creative possibilities with which to differentiate their brand or message, while still maintaining a clean and elegant overall ad look. More advanced users also have the ability to enter HTML and thereby further increase their creative choices.

Ads based on the Textpandable ad template are inherently interactive because they offer a mini-browsing experience within each ad. Internet users viewing the ad can actively decide when and what additional information will be displayed in the ad space, rather than passively waiting for the information to be presented by the ad itself.

Despite its graceful and spacious appearance, the Textpandable ad template can contain up to about 5,000 words of expandable ad copy. This unique and powerful feature makes it possible to embed -- in a single online ad -- a wide variety of information-packed content by or about the advertiser, including full company press releases; sample editorial content; press coverage about the advertiser, its offerings, or any related topics; political campaign platforms; relevant industry reports or articles; in-depth product or service information; or any other detailed text. The ability to incorporate lengthier bodies of expandable text is especially useful for news and information sites, ezines, blogs, and other content sites that want to tempt Internet users with a longer and more enticing sample of their editorial content.

Because the Textpandable can hold much more information than conventional text-based ads, the ad template leads to smarter click decisions by Internet users and thereby better optimizes the CPC (cost per click) pricing model for advertisers. Such a CPC-optimized ad decreases frustration and wasted time for the Internet user and lowers CPC campaign expenses for the advertiser. By contrast, ads that offer insufficient information often waste the time of the Internet user who must click on the ad to get redirected to a campaign page or web site, only to discover that the ad promotes nothing of interest to the Internet user, while needlessly increasing the advertiser’s CPC costs.

Within the space limitations of the ad unit selected, the advertiser can decide how much ad copy will appear initially (without any text expansion by the Internet user). Some advertisers may prefer to display as much as possible to ensure that certain information is communicated even if the Internet user chooses not to expand any portion of the ad. Other advertisers may prefer to keep most of the ad text initially hidden, in order to create an even cleaner, minimalist look, or to prompt curious Internet users to interact with the Textpandable for the additional information embedded within the ad. By revealing ad text only when the Internet user selects it, online advertisers can also more effectively incorporate humor and surprises that unfold in stages.

The lightweight size of the Textpandable (under 40KB) makes the ad template IAB compliant and widely deployable. Thus, the multi-purpose Textpandable can be placed anywhere, from the most basic website in need of some visual variation, to the largest ad network or portal, where brand competition and differentiation present a constant challenge.

The Textpandable is powered by the snap2eyes Rich Media Ad Factory™ (or RMAF™) Platform – a proprietary technology that creates affordable rich media ads out of customizable templates. The RMAF Platform enables advertisers to choose from a range of sophisticated online ad templates and then tailor the eye-catching animation by combining it with their ad campaign content. Once an ad template such as the Textpandable has been tailored and finalized, the user receives it in the Macromedia® Flash® File Format (SWF), along with a deployment guide.

“Because we plan to offer many more online ad templates that are customized with the RMAF, we wanted to offer the Textpandable free of charge, so that new users would always have a risk-free way to familiarize themselves with the technology,” noted Gil Lahav, Co-Founder and CEO of snap2eyes.

The Textpandable ad template is showcased on
www.textpandable.com, where a simulated Textpandable ad and the corresponding user interface are displayed. The textpandable.com site requires no registration and immediately enables anyone to experiment with each customization option to see how it affects the sample Textpandable displayed nearby. Registered RMAF users will soon be able to create, customize, and receive deployable Textpandables for free, when the RMAF Platform is launched later this month.

About snap2eyes LLC:

Founded in June 2005, snap2eyes LLC is headquartered in New York City and develops proprietary, rich media technologies that lower costs for online advertisers and increase revenues for web publishers. The company offers affordable internet marketing solutions that optimize the process and results of online advertising.

The technology and business methods underlying the RMAF Platform are patent pending. snap2eyes, Rich Media Ad Factory, RMAF, and Textpandable are trademarks of snap2eyes LLC. All other companies or products listed herein are trademarks or registered trademarks of their respective owners.

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Press Contact: Gil Lahav
Company Name: snap2eyes LLC
Phone: 646-416-6276
Website:
www.snap2eyes.com