Wednesday, May 31, 2006

Search Engine Marketing Experts Tell Businesses How to Succeed

 
Nashville, Tennessee Search Engine Marketing Experts Work Media Tell Businesses Exactly How to Succeed Online with New Internet Marketing Book

Nashville-based Work Media has released a new Internet marketing guide, "Aggressive Online Marketing Fundamentals: the Work Media Approach." The book is a high level primer on the various aspects of running an aggressive online marketing campaign. It touches on search engine optimization, pay-per-click campaign management, copywriting, blogging, email newsletters, linking campaigns, and more. While not going into great detail on the specifics of the various techniques, the book provides a foundation for prospective marketers to try various methods and engage in further research.

Nashville, TN (PRWEB) May 31, 2006 -- Jerry and Chris Work, founders of Nashville-based Internet marketing firm Work Media, have just released an Internet marketing guide titled "Aggressive Online Marketing Fundamentals: the Work Media Approach." The book is a high level primer on the various aspects of running an aggressive online marketing campaign.

Said Jerry Work, "We believe successful online marketing involves a combination of technology and direct marketing techniques. Companies also need to adopt a multi-pronged strategy, using many different techniques as necessary to drive targeted traffic to their web sites."

The book touches on numerous areas, including search engine optimization, pay-per-click campaign management, copywriting, blogging, email newsletters, and linking campaigns. While not going into great detail on the specifics of the various techniques, the book provides a foundation for prospective marketers to try various methods and engage in further research.

The book, which is approximately 16,000 words in length, is a free download from the Work Media web site in .pdf format.

For additional information, contact Jerry or Chris Work at 888-299-4837 or via email at email protected from spam bots.

About Work Media

Work Media consists of Jerry Work and his brother Chris Work, and various professional copywriters, designers, and programmers they work with on a project-by-project basis. The company specializes in implementing aggressive, multi-pronged Internet marketing plans. The Work brothers have experience marketing everything from highly-specialized service industries to multi-million dollar ecommerce sites.

CONTACT INFORMATION:
Jerry Work, Chris Work
Work Media
888-299-4837
http://www.workmedia.net

###

Press Contact: Jerry Work
Company Name: Work Media
Email: email protected from spam bots
Phone: 615-473-2045
Website:
http://workmedia.net

Tuesday, May 30, 2006

New Adult Magazine Web Site

Boom! Magazine Launches New Web Site
 
Triangle’s new adult lifestyle magazine now online.
 
Raleigh, NC, May 30, 2006 --(PR.COM)-- Greg and Barbara Petty, publishers of Boom! Magazine have announced that the magazine has launched a new Web site. The new site, http://www.boomnc.com/ includes a monthly calendar and selected articles form the magazine’s three primary areas of focus: financial news for living smart, health and wellness information for living well, and lifestyle and entertainment topics for living large.
 
“We are pleased to launch the Boom! Web site,” said Petty. “The site will act as another avenue for our readers to learn more about what our magazine has to offer.”
 
About Boom! Magazine
Boom! Magazine is a lifestyle resource serving Orange, Durham, and Wake County. 30,000 copies are distributed free of charge at over 300 sites throughout the Triangle. Published by the former publishers of Fifty Plus Lifestyle Magazine of the Triangle, Boom! will continue to serve the same target audience of baby boomers and their parents, but with an updated look and name that describes the new attitude on aging. The magazine’s slogan “Live Smart, Live Well, Live Large” reflect the three primary areas of focus: financial news for living smart, health and wellness information for living well, and lifestyle and entertainment topics for living large. Monthly columns also include celebrity profiles, home improvement, legal advice, computer and Internet advice, car reviews, styling tips, commentary, and social security and retirement issues. For more information, visit the Boom! Magazine Web site at
http://www.BoomNC.com.
 
Media and Press Contacts:
Patty Briguglio
MMI Associates, Inc.
(919) 233-6600 • (919) 233-0300 (fax)
patty@mmimarketing.com
7406-H Chapel Hill Road
Raleigh, NC 27607
 
###
 
Contact Information
 
Boom! Magazine
Barbara Petty
919-462-0141
michelle@mmimarketing.com

Wednesday, May 17, 2006

Interview With Registered Investment Advisor

An Interview With Registered Investment Advisor Jim Miller, Author of Retire Dollar $mart by Bookpleasures.com 
 
New York, NY - May 16 2006  - Jim Miller, author of Retire Dollar Smart is also a weekly guest on WYFX, FOX 17/62 in Youngstown, Ohio 
 
Jim Miller is a Registered Investment Advisor who has been involved in such areas as exclusive advisor to Private Limited Partnerships, Certification as an Estate Advisor, development of Benefits Plans for business, and helping individual clients implement strategies to achieve freedom from debt, risk management, goal achievement, and balanced guaranteed Growth & Income retirement portfolios. Jim is also the founder of On Track Financial Services to serve the needs of retirees. On Track and Jim are specialists in retirement investing and money management.
 
Norm:
Good day Jim and thank you for agreeing to participate in our interview.
 
Jim:
Hello Norm I am glad to visit with you.
 
Norm:
Jim, could you tell us what exactly is a Registered Investment Advisor and how do you become one?
 
Jim:
A Registered Investment Advisor is a person or Company who can legally offer the public investment advice and counsel for a fee or for some sort of compensation. I became one as a natural extension of the Estate Planning, Insurance and Brokerage work that I was doing and because of my passion to cure some of the ills in the investment business. I am an Independent, Stand-Alone Registered Investment Advisor. Most of the individuals offering investment advice are representatives of an Insurance Company, or a Bank, or a Broker-Dealer/Wire house. They have company policy and oftentimes-proprietary investment products, sales quotas, and favoured investments that can focus their advice away from the best interest of clients. I work only for clients.
 
Norm:
How does one go about choosing a competent and honest Registered Investment Advisor, and is there a regulatory body that oversees the advisors?
 
Jim:
It can be just as difficult to choose a good advisor, as it is to choose a good surgeon. By the time you know the quality of the work the deed is done for better or worse. So it is best to stack the deck in your favour. Investing has two moving parts: performance and cost. Performance or the amount of gain credited to an investment over time is always determined by economic markets and never within our control. Cost on the other hand is completely in our control. The best advisors, in my opinion, focus first on cost control and then position properly for performance … always according to the needs of the client. Choose an advisor who places cost control and expense limitation first. Independence, objectivity, and open-mindedness are the most critical elements.
 
Experience is important, and reputation should be considered. A good advisor should be prepared to spend substantial time with a client learning that client’s needs and feelings before actually changing any investments. Several regulators oversee Investment Advisors. The Security and Exchange Commission, their state’s securities division and department of commerce, and the national association of securities dealers if the advisor is also a broker, as well as the state’s insurance commission if the advisor is an insurance agent. We are also members of our local better business bureau. But regulators, investment company laws and do-not-call lists can’t keep consumers safe. So pick someone who is brave enough to tell you the truth. Real honesty is obvious.
 
Norm:
Why do you feel it is important that individuals seek out the services of a registered investment advisor?
 
Jim:
When we retire most of us have a limited amount of capital that will need to last us for an unknown length of time and cover many unpredictable situations. Just as it would be absurd to give ourselves open-heart surgery looking into a mirror on the ceiling, it would be nearly as self-destructive to try to manage our own investments. True consultative advice is hard to find particularly in the investment and financial industry. A stand-alone independent Registered Investment Advisor is probably a retiree’s best source of such advice. Someone with the ability and experience and knowledge to cut through all the advertising and conflicts of interest that taint what is known as common knowledge about investing and estate planning.
 
Norm:
How did you come up with ideas that were included in your book Retire Dollar $mart?
 
Jim:
Personal experience working with my clients and what I have learned about effective investing, cost control and risk management is all that I share in my book. There is nothing theoretical there; we are doing or have done everything that is mentioned. I have been fortunate to have terrific personal advisors myself. They taught me to be open-minded, to look around without prejudice, to think outside the box, and to always place my clients’ interests first. The harm that I saw done to my parents and the harm I see being done to retirees today is a strong motivator too.
 
Norm:
How have you used the Internet to boost your career?
 
Jim:
The Internet is my favorite and most-used tool. I can get years worth of information there in minutes. I learn every day how to better serve my clients needs, and I can communicate so much more efficiently because of the tools that only the Internet provides. The Internet allows me to evaluate the true costs of investments in simple expedient ways that would not be available otherwise. After more than ten years I am just now starting to use the Internet to make my message more available to more people.
 
Norm:
Warren Buffett stated that Risk comes with not knowing what you are doing, and Erica Jong said, The trouble is, if you don’t risk anything, you risk even more. Do you agree with this, and if so, why?
 
Jim:
I do agree. Buffett, I believe, is speaking about numerical or rational risk, while Jong, it seems, is referring to emotional risk or taking a chance. Both affect investors. I say: “Risk is a four letter word”. Then I teach investors how to factor risk out of their plans without compromising reward.
 
Norm:
Is there such a thing as an ideal pension plan and if so, what would it look like?
 
Jim:
The first thing I think of is the rule of ten, ten, eighty. Begin tomorrow by taking 10% off the top of each check you get and give it to the good of mankind: donate it to your church or support your favorite charity or give it to the local library. Then take the next 10% and buy your future with it: save or invest in something prudent that makes your money spend bigger some time later or pre-pay something at a discount. Finally use the 80% remaining as your income: pay your bills and live within your means. If the 80% will not stretch across your needs either reduce your needs or increase your income but never compromise on the twenty percent off the top. The overriding factor is to never consider it yours unless you are the owner of it. If it comes from the company or if it comes from the government and you actually get it treat it as gravy, be happy. But know that it never was yours and do not depend on it.
 
Norm:
It has often been stressed that the key pillars of modern portfolio theory is proper diversification and understanding risk. Do you agree and why?
 
Jim:
First, modern portfolio theory is a religion today and like any religion full of dogma and demigods. Second, proper diversification is important to the extent that it is an accurate observation that no matter what the market climate some class of assets is always going up. However it is trivial if you define asset classes with conventional labels because those labels lead to confusion and misunderstanding through the propaganda of advertising. I am not a proponent of propagandized dogma as an investment strategy. What I do support is growing your money faster than the cost of things grows and never drawing income from a declining account. There is no panacea for successful investing only vigilant, critical, accurate observation and active agility. And third understanding risk is key to successful investing. Misunderstanding risk is equating it with volatility. It’s just not as simple as those who preach modern portfolio theory would like for it to be and you must not allow yourself to be prejudiced.
 
Norm:
Is there anything you would like to add to our interview?
 
Jim:
Yes, my book is guaranteed. Read the Introduction and check it out. And come see more about what I have to say at
www.retiredollarsmart.com
 
Norm:
Thanks Jim and good luck with all of your future projects.
 
Jim:
Thank you.
 
Review of “Retire Dollar $mart” by Jim Miller
by NORM GOLDMAN: Editor of Bookpleasures.com
 
Surely no one can dispute the importance of financial planning, particularly in view of the many baby boomers that will be retiring very shortly. Unfortunately, however, a huge segment of the population are clueless when it comes to managing their money.
 
In fact, you may say there even exists a segment that unfortunately have an aversion or perhaps even a phobia in entering into a conversation pertaining to money, let alone mentioning financial planning.
 
After reading author Jim Miller’s Retire Dollar $mart, I’m reminded of Charles Dickens’ remarks in David Copperfield- “ having a few pennies to spare after expenses, “result happiness” but being a few pennies short, “result misery.”
 
Or as Miller states: “my goal is always to increase a retiree’s net worth over time. That is not always achievable. My strategic minimum is to never allow a retiree to run out of money.” Miller has been a Registered Investment Advisor since 1998, and he is the owner of On Track Financial Services, L.L.C., of Columbiana, Ohio, a small town near Youngstown.
 
He confesses to have seen many heartbreaking stories, where the fundamental principles of money management have been misinterpreted or erroneous. In fact, one of the reasons for his pursuing a career as an investment advisor was due to the fact that after analyzing his family’s estate, he learned that his parents’ retirement income had been badly eroded because of poor advice from well-meaning, but misinformed persons.
 
Dividing itself into eleven chapters, the book covers a great deal of territory for American readers- its intended audience. It also goes the extra mile by including a spending plan worksheet and an interactive worksheet. The latter is a rough approximation of what an average retiree can save by using smarter strategies.
 
Much of Miller’s counsel focuses on the principle that financial planning must take account of three indispensable components: cost control, tax deferral and discipline.
With these in mind, Miller explores such subject matters as the difference between savings and investments, the best guaranteed investment investments, reducing risk of your without compromising reward, difference between effective advice and planning, making good investments into great ones, what causes you to loose money, differences between volatility and risk of loss and being exposed to less risk and volatility, to realizing a comfortable retirement where risks are met head-on with the ability to manage them.
 
One of the weaknesses of the book is the absence of an index, as well as a glossary of terms, which would have facilitated the understanding of many of the investment terms employed throughout the book.
 
Moreover, a more transparent and consistent organization would have made the book easier to follow, particularly if the conclusion of each chapter contained a succinct summary of the financial principles expounded upon.
 
Nonetheless, the book has a great deal to offer in that it includes sound financial advice that will be of immense benefit to its readers.
 
##
 
Media note: For a review copy of Retire Dollar $mart or to arrange an interview with Jim Miller, contact Jim’s book publicist Scott Lorenz of the book marketing firm Westwind Communications at scottlorenz@westwindcos.com/book or by phone at 734-667-2090 or cell at: 248-705-2214. 
 
Scott Lorenz (scottlorenz@westwindcos.com)
President
Westwind Communications
1310 Maple Street
Plymouth, MI   48170
Phone : 734-667-2090
Fax : 734-455-7090 

Tuesday, May 16, 2006

Secrets of Lasting Library Design

Serota: Secrets of Lasting Library Design

A new paper on library design is being launched by SEROTA library furniture, specialists in custom-made library furniture for libraries and knowledge management centres. Written by Michael Serota, who has specialised in library furniture for over 30 years, the paper will include tips for maximising use of space, before and after photographs, advice on the importance of planning, and examples of design plans. ‘Serota: Secrets of Lasting Library Design’ will be available from Serota’s stand #233 at the Library and Information Show in April or from www.serota.co.uk.

[ClickPress, Wed Mar 22 2006] Director Michael Serota will be available at the LiS show or by telephone to discuss how to properly design and plan your library and to present Serota’s outstanding range of furniture for libraries and knowledge centres, created in traditional and contemporary styles.

Serota’s clients include leading independent and state schools such as Tiffin School in Kingston-upon-Thames, and Westminster School; and professional and legal organisations such as The College of Optometrists, the Taylor Institution (Oxford University’s modern European languages and literature collection), and law firm Richards Butler.

Jan Ayres, librarian at The College of Optometrists:
“Michael Serota has an incredible eye for design and planning of space. He managed to increase the amount of shelving we could have in the library by 50%.”

Lyn Foden, librarian at Tiffin School, Kingston-upon-Thames:
“Michael Serota is meticulous about design, detail and delivering on time. He has helped us create a beautiful and highly usable library that will last for many years. We would never entrust our library furniture needs to anyone else.”

For senior-level, one-to-one service and advice on furniture for refurbished or new libraries, for one-off pieces or total furniture requirements, contact: 01923 840697 michael@serota.co.uk www.serota.co.uk

For details of the Serota design seminar at Tiffin School, contact:
serotaseminar@theansweruk.com
- ends –

SEROTA library furniture
SEROTA library furniture focuses on providing beautifully crafted custom-made furniture in contemporary and traditional designs, from issue desks to entire libraries. The high quality furniture is built to last a lifetime but incorporates features which mean that using the latest IT/multimedia equipment is easy. Director Michael Serota prides himself on offering senior-level, one-to-one service and advice through his 30+ years of experience in the field.
Clients include The Royal Society of Medicine, Lincoln's Inn Library, Richards Butler (legal), The College of Optometrists, The Law Society and schools such as Eton College and The American School in London.
www.serota.co.uk
Tel: 01923 840697
Email: info@serota.co.uk

For further information, please contact:
Catherine Dhanjal, TheAnswer Ltd.
Tel: 0208 655 0953/0794 166 9925
Catherine.dhanjal@theansweruk.com


Company: SEROTA library furniture
Contact Name: Catherine Dhanjal
Contact Email: catherine.dhanjal@theansweruk.com
Contact Phone: 0208 655 0953

Wednesday, May 03, 2006

It's Not Your Father's Penthouse Magazine...

Penthouse
 
by Larry Dobrow, Tuesday, May 2, 2006
I'VE BEEN STUCK READING some awfully dull magazines recently. Today, I'm treating myself to some boobies.
 
When one thinks boobies, one thinks Penthouse. And so it was that on a sparkling spring afternoon, I grabbed my walking stick, donned a porkpie hat, pinned a carnation to my lapel, and strolled down to the local magazinatorium to buy some pornography. Oh, the pageantry.
 
Since the shelves at Barnes & Noble were mostly populated by the March issues of European fashion titles, I marched towards the dude on the corner and loudly requested the most recent issue of Penthouse, thus horrifying the petite young thing tucking cash back into her purse after snapping up a copy of Domino. Further hilarity ensued when I asked the guy for a receipt; apparently few of his regular Penthouse, Barely Legal and Black Tail customers ask for written documentation of their purchases.
 
After unwrapping the June issue, however, I found myself a little confused by its cover lines. "Mission: Impossible III"? "First Look at the 'Da Vinci Code' Game"? What about the boobies, man? Won't somebody PLEASE think about the boobies?
 
Turns out that Penthouse has undergone 73 editorial iterations since I last flicked through its pages. The Gucciones seem to have been unceremoniously deposed (I remember reading something about a bankruptcy skirmish involving a mansion in Westchester--can somebody fill me in here?). In their place has arrived a decidedly well-intentioned crew of scribes determined to enlighten boobie-seekers about movies, video games, CDs, cigars, wine, health, girls, fitness, grooming, gadgets, sports, motorcycles, cars and the Internet.
 
Sound familiar? Take Maxim or FHM, subtract all traces of wit and personality and add a smattering of nudie spreads, and you've got the new Penthouse.
 
On one hand, give 'em some points for at least trying to make the title relevant to a younger audience. The June issue features a generous helping of gurus-in-their-field like Harry Knowles (the aint-it-cool-news.com proprietor checks in with wittily curt summer-film blurbs and an interview with "Mission: Impossible III" auteur J.J. Abrams), plus interviews with a different breed of celebrity (Godsmack singer Sully Erna) and the occasional sharply observed piece of reporting (Kristen Ulmer's look at the sad decline of Yosemite National Park).
 
But Penthouse somehow finds a way to drain these theoretical successes of their allure. The mag buries the Yosemite piece deep in the issue and illustrates it with generic photos. The Abrams interview devotes three full pages to blithe prattle about "M:I III" but ignores the director/writer's other pursuits, like "Lost." And does the mag really believe its readers give a hoot about the Godsmack guy's embrace of Native American spirituality?
 
The "Game Time" survey of the month in sports reads like Sports Illustrated's "Scorecard" section as interpreted by somebody who gets all of his information secondhand, while the "Full Frontal" take on crotch-rock bands presents The Darkness-- who broke in the U.S. more than three years ago--as a recent find. To give the mag an excuse to throw a bunch of unrelated crap (a bike, walkie-talkies, an outdoor beer dispenser) into a single product spread, the mag groups it under the all-encompassing but ultimately meaningless heading of "Technomania." Penthouse must assume an IQ ceiling of 75 among its readership.
 
As for the mag's randy content, well, it is what it is. Penthouse appends its increasingly chaste pictorials with girlie quotes like "sometimes, my late-night study sessions can get a little wild!" Dude, mine too--last week, we ordered both pizza AND hummus. I'll say this: if Penthouse truly wants to go upmarket, it should probably ditch the call-me-for-69-cents-a-minute come-ons.
 
And really, the mag should fight the temptation to overplay the boobies card. The photo that precedes the otherwise parchment-dry "Woods Warrior" camping-accessories spread, which depicts a silhouetted couple merrily boinking away in a tent, proved the only thing in the issue that made me laugh. I'm guessing that wasn't the intention.
 
In one of the June issue's venerable "Forum" letters, a reader (wink, wink) writes, "She knew what I wanted, and she was going to make sure I got it." If only Penthouse were quite as knowing about its readers' desires.
 
Larry Dobrow is a Contributing Writer.
 
Magazine Rack for Tuesday, May 2, 2006: http://publications.mediapost.com/
 
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